Rocio Araujo is a certified holistic health coach, expert subconscious healer and breathwork facilitator. She specializes in helping chronic people pleasers and hyper-independent woman remove their tough exterior & tap into the power of who they truly are, behind all their masks. Her work revolves around awakening & diving to the root causes of her clients’ blockages, integrating the conscious and subconscious mind for long-lasting results. She is currently based in Santa Teresa, Costa Rica, but works with clients world-wide, offering her services in both Spanish & English.
Rocio Araujo, Soul Purpose Coach & Subconscious Healer
Introduce yourself! Please tell us about you and your life, so we can get to know you better. Hello! I’m Rocio Araujo, the human behind The Brave Self. I have a deep-rooted passion for holistic healing and for facilitating profound transformations. I’ve always been a very empathetic and sensitive person with a passion for helping others, but through my adolescent years, I developed a tough “cool girl” exterior to mask this part of myself I was afraid I wouldn’t fit in. Throughout the years, I’ve trained in a wide range of holistic healing modalities, including energy, somatic work, memory processing, subconscious, inner child work and varying breathwork techniques such as oxygen advantage, rebirthing, Buteyko and pranayamas. My background in neuroscience and spiritual psychology has provided me with a solid foundation in understanding and working with the subtle energy systems that underlie our physical, emotional, and spiritual well-being. Aside from my work, I would call myself a citizen of the world and a very curious person. I am a Spanish & U.S. dual citizen yet have lived in over 6 different countries throughout my life (Spain, Egypt, Argentina, Canada, United States & Costa Rica). I currently live in Santa Teresa, Costa Rica and feel at home in a place which is so connected to nature and emphasizes the importance of community and well-being. In my free time, I love to spend time in the ocean, surf, go to ceramic lessons, and eat nourishing food in great company. What is the mission or purpose of your business – The Brave Self? The purpose of my business is to help chronic people-pleasers and hyper-independent women tap into their power as co-creators. Through the work I facilitate, my clients are able to remove their tough exterior & reconnect with their most purposeful self, the one hidden behind all the fears and limiting beliefs they’ve picked up throughout the years. My work revolves around awakening & diving to the root causes of my clients’ blockages, integrating both the conscious and the subconscious mind for long-lasting results. Can you tell me about the products or services you offer? I currently offer 1:1 deep subconscious healing sessions as well as a 3-month program called The Brave Self Method. The Brave Self Method really is my life’s work. It is the step-by-step process I’ve gone through to build unconditional self-love, heal & remove blocks, and ultimately step into my fullest purpose & potential. This is for those who are really serious to completely step into their purpose and transform their life. For those looking for a smaller investment and are just starting their healing journey, I offer 1:1 subconscious healing sessions in which we quickly and effectively shift negative stored emotions, limiting beliefs and process past traumas. Through hypnotherapy and trauma release, I use a combination of powerful healing techniques that work directly with the subconscious mind. These are techniques such as limiting belief work, energy healing, somatics and memory processing. I always tell my clients to tell me where they feel stuck and together,we will remove their blocks, gain clarity & empower them to make the necessary shifts to overcome their current struggles and ultimately, step into their purpose.
How did you come up with the idea for your business? My business really has grown with me and has led me to places I never even could have imagined. What started off as a simple experiment of sharing healthy recipes online, led me to where I am today, in which I guide others on their journeys towards awakening, healing and living with purpose. The Brave Self comes from my own personal experience, it really is the step-by-step process I’ve personally gone through and lived by myself to get to where I am today, living fully in alignment and with purpose knowing I am sharing my gifts with the world. From my own experience, I’ve discovered that what is most needed to change your life is courage. It takes courage to align your life with what really matters. It takes courage to change. Living with purpose and opening up yourself to your true power is truly the bravest thing you can do in a world that tries to convince you otherwise. What sets your business apart from competitors in your niche? What differentiates me from others is that I emphasize the innate healing power that each one of us has within us, the greatest power of all. My approach is greatly centered around creating a safe and nurturing space for clients to explore their own innate capacity for self-healing. I always repeat – I’m not a guru, I’m not above you, in no way am I superior to the intelligence of your own body, but what I am is a loving guide and witness to your own journey and process, perfect, unique and exactly what is needed for you in each moment. Another thing that differentiates me is the level of embodiment that I own with my programs as well as my work with the subconscious mind. Every single thing I teach my clients are tools that I’ve personally gone through myself and that have truly led me to live with a sense of fulfillment, joy and inner peace that I know is available for all.
Many clients come to me after a single session saying they are shocked at how much everything finally clicked for them, and they’ve felt more peace after YEARS of talk therapy! This work is truly powerful and it’s because in my sessions and with my method, we go DEEP into your subconscious mind to heal past traumas and process old memories. In simpler terms, we go over any information that is stored in your body (in this lifetime or from past generations) that is causing you to repeat old cycles and live in the past. Once we start to remove them, you begin to feel lighter and can start consciously choosing what you want in your life from a place of absolute presence and co-creation. This is where the magic happens! Tell us one thing you believe the world needs to know. I want the world to understand the power they have within to be the creators of their own reality and that they are not stuck with whatever symptom or struggle they currently have. What many people don’t know is that there is a REASON for their anxiety. There is a REASON for their emotional eating. It all stems back from a dysregulated nervous system, and all this information is stored in the body. You are not your anxiety. You are not your depression. These really are all just trauma responses that your body learnt in order to cope. Once you start digging deep, it’s incredible how rapidly these can all start to disappear. A fun fact is that your body actually sends 80% of the information up to the mind, not the other way around…so really when you start working with the subconscious, which governs 95% of your thoughts, your reality starts to change as do your emotions, behaviors and patterns!
The most pivotal moments in my life have come behind HUGE leaps of faith that I’ve taken. As simple as it is to meditate, do some breathwork and reduce your stress, the real magic comes from taking the big leaps of faith that you fear!he power away from each of us as individuals. Someone else can guide you, but will NEVER know better than yourself what’s best for you. That’s why I work a lot with the body and removing blockages that are disconnecting my clients from their intuition. Your intuition is key. Here lies information that only you have and is unique to your particular circumstance and situation. Anything you ever need is inside you, really. The magic lies in quieting the mind and starting to really focus and listen within. An easy technique I teach my clients to connect their intuition is done in less than 1 min…
Close your eyes and take 3 deep belly breaths
Ask yourself a yes or no question in regards to the decision you need to make
Observe your body’s reaction in the first THREE seconds – no more, as then your mind will start being at play
If you feel a full body yes, expansion, a lightness → that’s your sign that it’s a yes
The most pivotal moments in my life have come behind HUGE leaps of faith that I’ve taken. As simple as it is to meditate, do some breathwork and reduce your stress, the real magic comes from taking the big leaps of faith that you fear!
Tell us about a pivotal moment in your life that brought you to where you are today.
The most pivotal moments in my life have come behind HUGE leaps of faith that I’ve taken. As simple as it is to meditate, do some breathwork and reduce your stress, the real magic comes from taking the big leaps of faith that you fear!
Comfort level steps = comfort level results. A pivotal moment of my life was when I finally surrendered to my intuition and started to live my life guided by it. Even if it doesn’t make sense, even if it doesn’t seem logical. I follow my intuition and it has always led me to greater abundance and opportunities that I would have never imagined before if I tried to rationalize it.
The most recent leap of faith I’ve taken was closing my life in Spain and moving to Costa Rica without a plan, knowing anyone or why I was going. It has been the greatest thing that has happened to me so far!
