Ange Helie, CEO & Founder of AfterGlow Lifestyle Coaching, spearheads an anti-diet health movement, empowering one million women to discover food freedom & their natural healthy weight.
The holidays are a magical time: sparkling lights, festive gatherings, and tables piled high with delicious food. But for many women, this season also brings a sense of dread. It’s not just about deciding what to wear or finding the perfect gift; it’s the internal battle over food and trying to be “healthy.”
You promise yourself you’ll “be good” at the party. You skip breakfast to “save calories,” eat low carb all day, pass on the appetizers, and try to stick to your plan.
But when the guests leave, your dessert table starts glaring at you, and the floodgates open. Before you know it, you’ve eaten until you’re stuffed, and the guilt settles in.
Sound familiar? This cycle of restriction and bingeing doesn’t have to define your holidays or your life.
Why bingeing happens
Contrary to popular belief, bingeing isn’t a failure of willpower. It’s a natural response to deprivation. When you restrict food, whether by skipping meals, cutting out entire food groups, or labeling foods as “bad,” your body and mind rebel. Your biology sees scarcity as a threat and urges you to eat, while your nervous system feels activated, prompting you to seek comfort from the very foods you’ve forbidden. This is often referred to as the "forbidden food effect."
In AfterGlow, we like to highlight one of the biggest culprits behind bingeing: the forbidden food effect.
It’s what happens when you label certain foods as “off-limits” or “bad.” You might tell yourself, I can’t have chocolate, chips, or dessert because they’re unhealthy. At first, you feel proud of your discipline. But soon, those foods start to take on an almost magnetic pull.
Why? Because our brains are wired to crave what we can’t have. When you restrict a food, you create scarcity not just physically but emotionally. That scarcity makes you think about it constantly, and when you finally give in, it’s rarely in moderation.
Instead, it turns into a binge, followed by guilt and the promise to “be good” again tomorrow.
Now, add in the stress and emotional triggers of the holiday season, and bingeing feels almost inevitable. But it doesn’t have to be.
This isn’t nutrition advice, it’s a whole new way
Let’s be clear: I’m not a dietitian, and this isn’t about nutrition advice, meal plans, calories, or the latest trend. The AfterGlow approach is different. We focus on how you feel about food mentally, emotionally, and physically because food freedom isn’t about what’s on your plate. It’s about breaking free from the stress, guilt, and mental weight of dieting.
When you stop obsessing over every bite and start trusting your body, something incredible happens. You feel lighter not because you’ve restricted yourself into following the rules, but because you’re no longer carrying the heavy weight of “needing to start over tomorrow,” which, deeper than that, elicits shame, fear, and anxiety.
Imagine sitting down at a holiday dinner and fully enjoying it, not second-guessing your choices, not battling with guilt, and not feeling out of control. That’s what AfterGlow is all about: helping you cultivate a happy, confident relationship with food that lasts far beyond the holiday season.
A new approach to holiday eating
Instead of falling into the binge-restrict cycle, try embracing a new mindset: one of balance, freedom, and trust in your body. Here’s how:
Ditch the “all-or-nothing” mindset. One cookie doesn’t ruin your day. One indulgent meal doesn’t ruin your week. Let go of perfection and focus on how you want to feel overall.
Eat to feel energized. Skipping meals sets you up for overeating later. Give your body the nourishment it needs throughout the day.
Enjoy the food you genuinely love guilt-free. The holidays are about connection and joy, not punishment. Savor your favorite holiday treats without judgment, and always listen for feedback. You might surprise yourself by realizing that treats you thought you loved aren’t really that appealing now that you’re “allowed” to have them.
Pause and check-in. Before eating, ask yourself: Am I truly hungry, or am I feeling something else? Acknowledge your emotions and honor your needs, whether that’s food, a deep breath, or rest.
Prioritize yourself. Stress makes bingeing more likely. Set boundaries, take time for yourself, and don’t be afraid to say no.
Join the golden girl collective
If you’re tired of the binge-restrict cycle and ready to feel lighter, freer, and more confident this holiday season, the Golden Girl Collective is here to help. It’s an inspiring, supportive community where modern, healthy women like you are breaking free from bingeing, finding food freedom, and creating lasting peace with their bodies.
Visit afterglowlifestyle.com to start your journey. This holiday season, let go of food stress, guilt, and overwhelm. You deserve to celebrate fully, binge-free and guilt-free.
Read more from Ange Helie
Ange Helie, CEO & Founder of AfterGlow Lifestyle Coaching
Ange Helie, CEO & Founder of AfterGlow Lifestyle Coaching, spearheads an anti-diet health movement, empowering one million women to discover food freedom & their natural healthy weight. With over 15 years in the health industry as a Volleyball player, Personal Trainer, and CrossFit athlete, she battled with her own food and body relationship, struggling to shed weight despite trying various "healthy" approaches. After unlocking the secret, she now helps women find their "glow" through her wellness programs as well as offers the opportunity to pursue an AfterGlow Coaching Certification.
