Written by: Adam G. Horlock, Executive Contributor
Executive Contributors at Brainz Magazine are handpicked and invited to contribute because of their knowledge and valuable insight within their area of expertise.
As we start the new year, it is important to think about how your business is using public relations as a sales strategy. Many businesses simply overlook PR or do not think PR will work as part of their overall marketing strategy. However, by using PR, your business can get your message across to a broader audience faster and have the media tell your story as an objective, trusted third party.
The Benefits of PR
One of the biggest benefits of using public relations as a sales strategy is that it gives you access to large audiences quickly. When you use PR, you are not limited to just one platform; instead, you can reach out through multiple channels including television, radio and print media. This means that more people will see your message and be able to act on it faster than other forms of marketing. Additionally, having the media serve as an objective third party provides credibility for your product or service since it comes from a trusted source. Another benefit of using PR is that it allows you to control the narrative around your product or service. By working with the press and getting positive coverage for what you are offering, you can shape people’s perceptions of your brand and create a positive reputation that will help increase sales. This can also help set you apart from competitors who might be offering similar products or services but don’t have the same level of visibility and credibility that come with being featured in news outlets.
Additionally, using PR will give you access to new opportunities that may not have been available before such as interviews, speaking engagements, or even partnerships with other brands in related industries. These all provide additional ways for customers to learn about what you are offering and make them more likely to buy from you directly or indirectly through these relationships.
Build Credibility with Consumers and Peers
When you have the media covering stories about your company or product/service offering it immediately builds credibility with consumers and peers alike. Even if it’s not positive press coverage – by responding quickly to negative stories (with facts)you can still demonstrate that you care about customer feedback and show that you are open to constructive criticism from the public. This type of transparency helps build trust amongst consumers who may be looking for reasons to buy from you instead of competitors who may not take customerfeedback seriously (or at all).
Gain Valuable Insights into Your Market
When you are featured in stories from reputable outlets – be it traditional news sources or industry-specific publications – this gives your business valuable insights into what people think about certain products/services within the market overall. It also gives you an idea of what topics are resonating with customers which may influence future campaigns or product offerings depending on customer needs/desires. Having these insights allows marketers to make more data-driven decisions versus relying solely on their own judgment when it comes to campaign execution or product development cycles.
Final Thoughts
There are many reasons why businesses should consider using PR as part of their overall marketing strategy in 2023. It provides quick access to larger audiences; helps control the narrative around your product or service; and opens up opportunities for partnerships and additional exposure which ultimately leads to increased sales and brand awareness.
Don’t overlook the power of public relations as a means of growing any business or organization!
If your brand or business is looking for options to incorporate public relations into a marketing strategy, please follow Adam on Twitter, LinkedIn, Instagram, Facebook, and visit his agency’s website: Pinnacle Public RelationsAgency
Adam G. Horlock, Executive Contributor Brainz Magazine
Adam Horlock is the Founder and Principal Strategist of Pinnacle Public Relations Agency, helping brands find and amplify their voice through public relations campaigns, helping develop a public message and find winning strategies to get that message heard. In these efforts, he has made multiple national television appearances, published articles and content on some of the world’s leading business and news platforms, and helped smart brands grow through effective messaging and strategy.
