In essence, 3D visualization is just another instrument in your ever-growing arsenal of marketing tools. Modern 3D visualization can boost your interior design business by helping you demonstrate your craft, your art and your productions via the most convenient means. It is the difference between having a photographer at your wedding or having a sketch artist. The difference between showing a presentation on a projector vs hand-drawn cards. One could even go as far as to say that 3D visualization is the natural evolution of interior design marketing tools.
Demonstrate Your Designs in a Very Clear and Realistic Way
Modern technology is removing the need for imagination during the selling process. Even the best drawings and real-life models will require some level of imagination from the customer. As we move away from traditional drawings and into the digital realm, imagination is less of a selling tool.
Now that we have 3D visualizations, the customer doesn't need to imagine what your designs will look like in real life because you can offer photo-realistic images of the design. You can even take photos of the real-life location, and then photoshop your 3D models and designs into the photo. This allows the customer to see your designs in a real-world setting.
What’s more, you can turn your 3D models into VR demonstrations. You can remove the need for imagination even further by having your customers put on a VR headset and having them walk around your designs in real life. People will not have to imagine what your designs look like in real life because you can simulate real life with VR headsets.
The Real Vs The Design
This is a clever trick that many architects pull. They offer up photo-realistic designs and then offer up the real-world (constructed) design to show people how close their designs are to the real thing.
Do you remember in the old days when a building was sketched out by an overworked design artist? The sketches showed off the buildings, perhaps in a setting with a few trees and somebody walking by, seeing their reflection in the windows. You then took photos of the building that was constructed, and even if it looked good, it still didn't look like the sketches. There was literally a large dose of artistic license involved in the process.
Nowadays, architects show their 3D-modeled designs, photo-shopped into the real-life setting on a photo. It allows them to demonstrate how their photo-realistic designs look just like the real thing. Interior designers can do much the same thing. It is a little more difficult because there is more detail to be added, and getting things perfectly to scale through a camera-lens perspective is always harder when you are closer to the target. Also, the end result of interior design often has a lot of unplanned tinkering before it is finalized. Nevertheless, having comparative designs and real-life results is a good way of selling your services and the comparisons work well in a designer’s portfolio.
More Efficiency For a Lower Cost
These days, you can bash out a design, generate a 3D model design, and have it rendered in just a few hours. There are services like https://rebusfarm.net/ that allow you to quickly render out your designs without having to pay for high-end hardware to do it for you.
This also allows people to tinker with their designs during the modeling phase. People are able to change their designs and then render them out for a quick result. If it doesn't look quite right, they can tinker again, and re-render to make sure it is perfect. In the old days, this was a very lengthy process, but these days, you can render out detailed designs very quickly and for a fairly low cost.
