Written by: Jodi-Kay Edwards, Executive Contributor
Executive Contributors at Brainz Magazine are handpicked and invited to contribute because of their knowledge and valuable insight within their area of expertise.
Artificial Intelligence (AI) has existed for a long time and has come a long way since its inception. Today, AI systems excel at optimizing and precisely completing repetitive tasks. One task all businesses rely on to get their brand marketing message out there is content creation. Whether you’re looking to create on brand visuals or communicate your message in a caption, AI may be the solution to helping businesses stay consistent distributing quality content.
Regardless of what many believe to be true about AI, businesses are working smarter and faster than ever, thanks to this evolving technology. AI refers to a computers’ capacity to execute tasks that the human brain usually performs. For those that despise creating content, this may be good news. Finding on brand images, filming videos, writing captions, formatting blog posts, coming up with creative titles and hooks are now a lot easier and more affordable when integrating AI as a long term strategy. The following tools use AI in a variety of ways to help streamline the creative process when it comes to content creation.
Enhancing content creation with the power of artificial intelligence: Exploring canva's capabilities
Canva is a well-known online design tool that allows users to create aesthetic graphics for personal or promotional reasons. Canvas ease of use is one of the reasons it is so popular; users can gather inspiration by perusing their template library to create great graphics without any prior design skills. With new AI tools and features coming out it is now easier than ever to create better quality content.
The tool uses AI in a variety of ways. For example, it's “text to image” search tool employs AI to comprehend the user's design requirements and provides images related to the user's parameters. Canva prompts you to “design the image you’re imagining”, choose a style and then an image will generate.
Canvas’ AI tools don’t just stop there however! Take it one step further by bridging the gap between visuals and text by using Magic Write. For those that need a little help in the copywriting department Magic Write is Canvas AI-powered copywriting assistant that helps you share your brand marketing message using Canva Docs.
Content creation has never been easier! You may be astonished at how much artificial intelligence can assist. Start creating for free today with Canva Pro, get your free trial here.
Unleashing the creative potential: Lensa empowers content creation with artificial intelligence
Lensa is a picture editing application. It uses artificial intelligence (AI) image-generating technologies to allow users to submit selfies and transform them into avatars.
The tool has grown in popularity. Its viral impact was instantly seen on Instagram, as feed were flooded with variations of images that transformed the every everyday selfie into stunning AI art. Lensa AI has made over $16.2 million in revenue with $8 million being generated in December 2022. With over 5.8 million downloads from users worldwide in the first week of December alone, it’s safe to say that many are enjoying using this form of AI for content creation. What had started out as curiosity for some has evolved into a shift in brand identity using AI generated images as the face of the brand. As a brand manager I always recommend my clients book an actual photoshoot and avoid using AI for their profile pictures. However, this may be a temporary quick fix for those just starting out.
Empowering visual storytelling: Synthesia harnesses artificial intelligence for content creation
Synthesia is a web-based movie creation tool that uses AI avatars. Thousands of businesses use it to generate brief how-to movies in over 60 languages. It contains templates, a screen recorder, a media library, and other features. Choose a presenter and enter your script.
Looking to create short form video content with a human feel, without having to be on camera? Now you can. Welcome to the future, seems like we have drastically altered the filmmaking process by utilizing AI. Using AI as a presenter may fit better for one brand over the other. This may be great for voice overs, short tutorials and training or for usage in a learning management software. It is wise to be mindful of how you use AI and these tools when creating a customer experience in your business and brand.
Transforming content creation efficiencies: Repurpose.Io embraces the power of artificial intelligence
Repurpose.io syndicates your content to other sites with no work on your side. It only takes a short time to convert your podcast audio to video on YouTube or to upload your Facebook live video to YouTube.
You may also put the service on autopilot so that all future material is repurposed without you having to do anything.
Purpose of Repurpose.io
Repurpose.io syndicates your content to other sites with no work on your side.
It only takes a short time to convert your podcast audio to video on YouTube or to upload your Facebook live video to YouTube (perfect for audio creators)
You may also put the service on autopilot so that all future material is repurposed without you having to do anything.
Conclusion
The future of AI applications promises streamlined experiences and the elimination of the need to struggle with minor activities. With so many more such as Try Pencil or Adcreative.ai providing artificial intelligence powered ad & social creative, as well as Chat GPT or Copy AI taking marketing copy from messy to memorable, there is no question that AI will transform many sectors. However as a business strategist and manager I can argue that the input definitely matters and at this time most AI will require tweaking for any type of public facing content. A copywriter using Chat GPT will get better results than the average person who doesn’t know how to properly prompt Chat GPT to get a more desirable outcome.
There’s no need to feel intimidated by this software as the output is only as good as this input, meaning people who provide brand design, content creation, ad management and copywriting for example, will still have the competitive advantage as these tools can be used to improve what they are all ready doing. Artificial Intelligence is here to stay but so are freelancers and agencies who provide this type of work. As business owners, with the advancement in AI we should see opportunity for new business ideas, streamlined processes and a way to stay consistent with our content creation efforts. Subsequently this does raise the bar for brands worldwide as average is no longer an option. How do you plan on using AI in your marketing strategy to stand out?
Jodi-Kay Edwards, Executive Contributor Brainz Magazine
Jodi-Kay Edwards is the founder & CEO of Alignment Is The New Hustle and co-founder of Behind The Scenes Agency, a Dallas-based Media and Marketing company. Her coaching framework has helped hundreds of visionaries create a global impact worldwide. Her goal is to help CEOs and creatives get seen and get paid in a way that increases their impact and income.
