Written by: Rani Bain, Executive Contributor
Executive Contributors at Brainz Magazine are handpicked and invited to contribute because of their knowledge and valuable insight within their area of expertise.
AI had a natural growth during lockdown when people still wanted beauty advice and products and cosmetics but did not have the choice to get advice and shop in store, in their usual way. AI's influence over the beauty industry is continuing to grow and has been a game-changer for many cosmetic companies. Facial beauty prediction (FBP), for example, is a significant area of research in machine vision and AI. Using algorithms that analyze facial features and attributes, AI technology can accurately predict how an individual will look with different types of cosmetic enhancements like makeup or plastic surgery.
AI is also being used to create personalized beauty products tailored to individual skin types and preferences, as well as recommending new products based on previous purchases.
Furthermore, AI is being used to enhance customer experiences through virtual try-on technology that allows customers to see how different products will look on their faces without physically trying them on. One popular and free app that uses AI to enhance beauty is FaceApp. As we can see, AI's impact on the beauty industry is significant and continues to grow. However, it's important to note that AI in beauty is not without its challenges. One of the most significant challenges facing AI in beauty is the need for extensive and diverse data sets. Without adequate data sets, AI may not take into account the diversity of skin types and tones. Yet, despite these challenges, AI technology in beauty has tremendous potential and is transforming the industry. With cosmetic companies using AI which is revolutionising how cosmetics they operate and deliver customer experiences. By utilizing advanced technology like facial beauty prediction and virtual try-on tools, companies can offer customized solutions tailored to individual preferences. This not only creates a more personalised experience for customers but also allows companies to efficiently manage inventory and increase sales. There are several areas AI is growing now and in the future from hair care with L’Oreal’s Kérastase Hair Coach, launched in January 2017. This was the first smart hairbrush! It consists of a microphone to measure dryness and fizziness, axis measuring the applied force on the scalp while brushing and measuring hair quality before, after and during brushing the hair. To Estée Lauder ‘night time expert ‘ app., also launched on 2017, where a personalised skincare routine is produced. In conclusion, AI technology is helping the beauty industry to grow into its full form. With that in mind, it appears we are heading towards a beauty world with much greater integration between technology and beauty. AI also has the potential to enhance product development, creating personalised beauty products for individual skin types and preferences. However, as with any industry implementation of AI, the need for extensive and diverse data sets remains a significant challenge. Nevertheless, the significant impact of AI on the beauty industry cannot be overlooked, as it continues to transform how cosmetic companies operate and meet their customers' evolving needs.
On the negative side, Artificial intelligence has been touted as a game-changer in many industries, from healthcare to finance. However, when it comes to the beauty industry, AI is having the opposite effect and causing a loss of jobs. It’s transforming the beauty industry by taking over roles that were once performed by human beings. For example, AI is being used to analyse and predict consumer behavior, create personalized product recommendations, and even develop new cosmetic formulas. As AI takes over these tasks, many human workers in the beauty industry are being displaced. There are Apps providing augmented reality (AR), enabling virtual make-up trials, This will undoubtedly have a huge impact on makeup artists and their business model now and in the future.
Rani Bain, Executive Contributor Brainz Magazine
Rani works with established makeup artists to unleash their expertise, develop their niche and work with fewer clients.
