Written by: Jenny McCabe, Executive Contributor
Executive Contributors at Brainz Magazine are handpicked and invited to contribute because of their knowledge and valuable insight within their area of expertise.
Are you fed up with attracting challenging and high-maintenance clients? Maybe you’re sick of working crazy long hours and feeling exhausted. Do you feel overwhelmed about how to up-level your business and life without hustling and risking burnout?
If you’re charging by the hour or per session, you might want to consider packaging your brilliance into a high-end package to free yourself of undercharging and underearning.
Every business has the opportunity to offer a high-end package and the benefits are divine; you serve dream clients who truly desire what you have to offer, whilst working fewer hours and with fewer clients for significantly more income, impact, and freedom. After all, isn’t that why you started your business?
Having a high-end package could also be the very thing that catapults your reputation, from being unknown and overlooked to being a superstar in your niche and being booked out.
Selling a high-end package requires the same amount of effort as selling a one-off one-hour session without having to worry about finding dozens of new clients EVERY month. However, you do need to learn the strategy coupled with mastering the mindset and energetics around feeling worthy of selling a high-end package and serving premium clients.
The Benefits of a High-End Package:
1. More Money in Your Bank Account
If you're charging by the hour, there's only so much money you can make in a day, week, or month. But, if you offer a high-end package, you can make a lot more money, in a shorter amount of time. This means you can work less and still make more money!
High-end packages release you from the struggle and scarcity of the trading time-for-money model and into an empowered mindset of owning your value and your worth.
2. More Time for You
With a high-end package, you’ll reduce the number of clients, hours, and days you’re working each month, which means you can enjoy much more time for yourself and time with your loved ones. This also reduces the chances of burnout, leading to a healthier work-life balance and less stress overall.
3. Improved Client Relationships
High-end packages mean that you serve your clients at the highest level creating powerful transformation or outcomes which build trust and improve client relationships.
In addition, your clients feel like they are working with someone who is an expert in their field and who is deeply invested in their success and in turn will be more likely to refer others to you.
4. Increased Confidence
Charging premium rates for your high-end offer will increase your confidence and up-level your self-worth. The more clients you take through your process and see the amazing results your clients are achieving; you'll know your service is worth the investment.
5. You’ll Attract Dream Clients
High-end packages mean saying farewell to the challenging and difficult clients who keep you feeling burnt-out, overwhelmed, and too tired for your family as you start aligning your vision and strategy to attract more dream clients whom you adore and who will happily pay your value.
Selling your high-end package is not only lucrative but is far more sustainable than charging by the hour and with a high-end package, you only need one irresistible offer to strategically hit six figures. If you are a coach, it also creates the opportunity to sustainably scale your business if you want to create a group program, course, or mastermind. Let’s have a look at the maths:
How Much Can You Earn
If you’re a web designer, and your package is £3500 you only need 3 new clients a month = 36 sales a year.
= £126,000 per annum If you’re a coach and your offer is £5000, you only need 2 new clients per month. = 24 clients a year. = £120,000 per annum
Now that we've gone over the benefits of offering a high-end service or product, let's talk about how to start creating a High-End Package
How to Create a High-end Package
1. Understand Your Audience
Before you start creating your high-end offer, it's important to do your research. This means understanding your target audience and getting laser-focused on the specific problem, fear or pain your dream client is experiencing and which you can solve for them.
2. Define The Desired Outcome
Once you understand their pain, problem or fear, what is your dream client secretly dreaming of, and hoping and praying for? What is their desired outcome or transformation?
Getting clear on the outcomes will help you sell the value of your high-end package.
3. Create Your Framework
Map out your unique process, including the different modalities or delivery methods you use, to step by step take your clients from pain; to reaching their desired goals. Each step should have clearly defined outcomes or results along the way, this becomes the framework of how you deliver your service or program.
4. Pricing
What price will you charge for your high-end offer? The price should take into account the value you are providing and should reflect the results or transformation your clients will achieve and not the number of hours or sessions it takes to get the results.
5. Positioning
You need to demonstrate what makes you different and HOW your offer helps your dream clients overcome their problems. When you get this right, not only will they be ready to buy, but they will also be less concerned about the price or how you deliver the solution.
6. Branding
Branding is not just about having a recognisable logo, it’s about how you want someone to feel when they first come across your brand and your offer. It’s how you communicate your brand values and what you stand for that also builds trust. If you’re offering a high-end package, your brand needs to also feel high-end.
7. Marketing
Once your offer is created and priced, it's time to promote it! Having a high-end package and being clear about the specific outcomes makes it much easier for you to talk about your offer on consultation calls, social media, on your website or when you are networking.
Lastly, you’ll need to get energetically aligned with your pricing and working with premium clients. You have to have confidence in your offer and believe that it provides incredible value for your clients or you will struggle to sell it. The first step is to give yourself permission to charge premium prices for your work in the world and shift into someone who feels deeply worthy and deserving.
Creating a high-end offer has the potential to radically transform your business as it gives you a consistent revenue stream and a clear strategy to hit six figures without sacrificing your sanity or soul.
A high-end package enables you to monetises your unique brilliance and expertise whilst making it highly marketable and easy for your dream clients to understand how you can serve them deeply because when they see that your package is the solution to overcoming their problem, they feel understood, they feel excited and they feel a tremendous amount of confidence that you can help them and in turn, this builds your confidence to deliver the most potent outcomes.
If you want to learn how to brand your brilliance into a high-end package, I invite you to come and have a chat with me, we can start mapping out your high-end package together. You can book a free call with me here or find me on social media.
Jenny McCabe, Executive Contributor Brainz Magazine
Jenny McCabe is the founder of The Business Queen Collection and is a business coach and alchemist, marketing & brand strategist, energetic worker, and spiritual entrepreneur.
Previously a business coach for an award-winning franchise, her experience in business and talent for identifying opportunities and solving problems, helps her transform her clients’ big visions into leveraged programs, and packages. Jenny stands for every woman living in financial abundance and their femme power to raise the global frequency.
Jenny helps coaches, healers, therapists, and service providers learn how to package and price their high-end offers, close high-ticket and attract their soul-aligned clients through her signature program: High-End Business Queen.
