Written by: Diana Carolina de la Selva, Executive Contributor
Executive Contributors at Brainz Magazine are handpicked and invited to contribute because of their knowledge and valuable insight within their area of expertise.
In the realm of personal branding, the old-school 5 C's have had their time. To truly stand out and magnetize a community of devoted followers who evolve into clients, a more holistic approach is essential. This approach taps into your unique essence, the unreplicable X-factor at the core of your personal brand.
After working with numerous established entrepreneurs, I have developed a transformative approach that focuses on five key elements: The 6 E's of Holistic Personal Branding. These are the pillars I guide all my clients through, consistently yielding remarkable results.
Delving into these five dimensions transforms a merely visually appealing brand into one that is beautifully authentic and powerfully converts followers into clients. We're transcending mere aesthetics here, elevating online branding into a genuine, immersive experience for your audience and a dynamic funnel for your business – exactly what is needed to succeed in social media in 2024.
The 6-Es of personal branding
End goal
Let's explore purpose. Clarify not only your online objectives but also your life's mission — the reason behind your business. Without clear communication of your mission, you might find yourself wandering aimlessly.
Energy
Your presence and the way you share your essence are paramount. Authenticity and the perception it creates at a subconscious level are vital. Your energy should forge an immediate, resonant connection with the right people, mirroring the connections we forge in real life. Through NLP, body language analysis, message crafting, and energy work, we ensure your online persona is a potent reflection of your true self.
Emergence
Unearth your X-Factor. It might be a unique approach, a distinct trait, or a blend of qualities. Discover it, refine it, and let it distinguish you from the crowd – but more importantly, in personal branding like in manifesting, you need to expand your capacity to expand before you can emerge. To do so, I recommend delving into your value system and life purpose, while simultaneously creating an aligned vision beyond your immediate goals. In other words, focus on what motivates you to create a big-picture vision. This will act as a GPS for your unconscious mind, allowing you to shoot towards the right direction as you move towards immediate goals.
Embodiment
Integrity is non-negotiable. Building a new identity requires you to act and live as that identity. I like to help my clients implement morning routines or “rituals” of self-assessment to ensure they move forward continuously and stay on track. If you are starting out, focus on finding the traits you need to embody in order to achieve the goals you are seeking. Key areas to focus on: wellness, productivity & time management, and simplified strategies can help you seamlessly align your actions with your desired self.
Engagement
Remember, your personal brand is not solely about you. We are inherently social; we thrive on resonance and shared experiences. This is what social media is rooted in. Sharing your journey, skills, and essence builds community, drives engagement, and transforms followers into clients.
Elevation
Personal branding is the heart of content marketing for entrepreneurs in 2024. Your content should not only align with your brand but also uplift and add value to your audience. It's about leaving every space enriched by your presence.
Overall the key to a holistic personal brand, and carving an authentic space on and offline is this: Make your life your message, and share it strategically with the world. The results of this, beyond building an iconic brand, can trickle into numerous areas of your life and thrust you into stepping into a new, more powerful version of you – and this is no longer about how you are seen but about how you present yourself. Let your identity become the beacon that guides others – this is the essence of what I do inside my agency, “Identity Sanctuary”.
Follow me on Facebook, Instagram, Pinterest, and visit my website for more info!
Diana Carolina de la Selva, Executive Contributor Brainz Magazine
As a holistic Personal Branding Coach holding an MBA and certifications in Breathwork and Neuro-Energetics Coaching, Diana leverages over a decade of experience working with brands, coupled with her personal success in building an online personal brand. Her unique methodology seamlessly blends personal development with branding, empowering established entrepreneurs to enhance their online presence and mindset. Diana's focus on grounding in purpose, clarifying goals, cultivating resilience, and crafting an iconic personal brand on social media guides entrepreneurs toward sustained success in the dynamic online space.
