Dee Mani is an award-winning entrepreneur, best-selling author, cancer survivor, and advocate for natural healing. She founded My Way CBD, an innovative business that provides high-quality CBD products to support health and wellness. Dee's unique journey from the pharmaceutical industry to natural medicine is deeply personal. After overcoming an aggressive breast cancer using alternative methods, including cannabis oil, she has become a leader in the wellness industry, offering guidance, education, and products to help others achieve optimal health.
Dee Mani, Cannabis & Natural Health Consultant
Dee Mani, please tell us more about you. What makes you unique?
I was born in Birmingham, UK, and raised in a family where my mother always emphasised natural healing. Initially, I trained as a pharmacist but left the industry after realising how corporate ties influenced patient care. My experience with cancer shifted my perspective completely, and I became deeply committed to holistic healing, leading me to establish My Way CBD. I’m passionate about empowering others to take control of their health, and my journey reflects my mission to inspire people to seek natural alternatives.
Can you share a pivotal moment in your life that brought you to where you are today?
The most pivotal moment was my Triple Negative Grade 3 breast cancer diagnosis in 2017. After my sister passed away due to chemotherapy side effects, I refused conventional treatment and turned to natural methods, including full-extract cannabis oil. My oncologist, at the time, quite casually informed me that I would not survive the year for refusing treatment. However, within five months, I healed completely, which changed my life and ignited my passion for spreading awareness about natural healing methods. It was the beginning of my journey to founding My Way CBD.
What is your most outstanding career achievement so far?
I would say publishing my best-selling book, My Way: Following the Cancer Brick Road, and being nominated as Best Health Influencer in 2022 by the Cannavist Awards. These achievements allowed me to reach a wider audience and advocate for the healing potential of natural therapies.
Tell us a bit about your career journey. How did you build your career to this point?
I began my career in the pharmaceutical industry, but after becoming disillusioned with its corporate culture, I transitioned into sales. My personal battle with cancer was a huge turning point, and it redirected my entire career path. After healing naturally, I knew I wanted to share this experience and help others, so I founded My Way CBD. From there, I’ve focused on expanding the business, writing, speaking at events, and educating others about alternative healing methods. I’m also thankful to have been invited to many incredible podcasters' shows.
What’s your next goal or project?
I’m expanding My Way CBD’s reach and continuing to educate the public through My Way University, which offers cannabis courses for people wanting to learn more about the plant and its myriad of benefits. I’m also working on new product lines to further support health.
Tell us more about your businesses. What are the names, and how do they help?
I run three entities rooted in my passion for natural healing and education: My Way CBD, My Way University, and My Way Cancer Support.
My Way CBD offers high-quality CBD products that support overall health and wellness. We focus on creating natural, non-toxic solutions that empower people to take control of their well-being. Our range of products are designed to help with issues like pain management, anxiety, sleep disorders, and inflammation, providing a natural alternative to pharmaceuticals.
My Way University is an educational platform offering courses on cannabis science and holistic health. We aim to empower individuals with the knowledge they need to make informed decisions about their health, whether new to the plant or looking to deepen their understanding.
Finally, My Way Cancer Support is a service I created to offer guidance and resources to individuals going through cancer. After my personal experience overcoming breast cancer with natural therapies, I wanted to create a space for others seeking alternative treatments. I provide emotional support, holistic treatment options, and educational resources to help patients and their families navigate their healing journey through such a fragile time.
My goal across all three is to empower people with the tools and knowledge to heal naturally and live their best lives.
What inspired you to create My Way CBD?
My personal experience with healing naturally from cancer was the main inspiration. I realised how effective cannabis and hemp were and how little most people knew about it. I wanted to create a brand that offered high-quality products and educated people on how to take control of their health naturally.
What are your specific goals or vision for the company?
My goal is to make My Way CBD a trusted global name in natural healing, empowering people with knowledge and tools to live healthier lives. I also aim to expand My Way University, providing accessible cannabis education to more people worldwide.
Who is your target audience?
Our target audience includes individuals seeking natural solutions for their health, particularly those who want to manage chronic conditions without using pharmaceuticals. We place a strong emphasis on women’s health, as many women face hormonal imbalances and other health issues that can benefit from CBD's natural healing properties.
In addition, we are seeing a growing number of children diagnosed with autism and ADHD, and we believe that CBD can offer a natural way to support their health and well-being. With cancer rates continuing to rise, CBD is also a promising preventative measure that can help support overall health and reduce the risk of illness.
Our mission is to provide safe, natural alternatives that promote balance and well-being for many people, from children to adults, focusing on holistic, long-term solutions.
What products or services do you offer, and how do they address the needs of your audience?
We offer a wide range of CBD products, including oils and topicals. We also provide educational resources through My Way University to help customers make informed decisions about their health. Our products are designed to reduce stress, alleviate pain, and improve sleep–common issues for many clients. One of our best-sellers is our CBD Hair Oil, specifically developed for cancer patients who suffer hair loss from chemotherapy. Our Frankincense and CBD Healing Balm won Best Topical by Cannavist in 2021 and remained a favourite amongst our clients. In addition to Full-Spectrum and Broad-Spectrum oils, we also have a Black Seed CBD, which is a firm winner amongst our male customers as it helps to balance testosterone.
What are the criteria for a customer to buy from you?
Our products are for anyone seeking natural health solutions and a more balanced lifestyle. We focus on educating our customers so they understand the benefits of CBD and how it can enhance their overall wellness. Prevention is key; our products are designed to promote homeostasis–keeping the body in balance. When the endocannabinoid system, which regulates all other systems in the body, is out of balance, that’s when illness can arise. By supporting this vital system, our CBD products help maintain health and prevent dis-ease at its root.
Is there a common challenge your customers face?
Many customers come to us after years of frustration with conventional medicine. They’ve tried everything and are still suffering. The challenge is overcoming the scepticism around natural remedies. We work to help them understand the science behind CBD and how it works with the body to promote balance.
How do you help them face this challenge?
Through education, we provide easy-to-understand information about how CBD interacts with the endocannabinoid system and what benefits people can expect. Our team is available to answer questions and offer personalised advice.
What sets My Way CBD apart from other companies in the industry?
Our commitment to transparency and education. We’re not just selling products–we’re helping people understand how to take control of their health naturally. We focus on quality, ensuring all our products are lab-tested and made from the best pure and clean ingredients.
What drives you to continue your work and mission?
Knowing that I’m helping people live better lives. Every time I hear a success story from a customer, it reminds me why I started this journey. I believe in the power of nature to heal, and I’m driven to share that with the world.
What’s your greatest achievement so far?
Overcoming cancer naturally and turning that journey into a career where I can help others. It’s incredibly rewarding to see how many people we’ve been able to reach and support through My Way CBD.
How do you maintain a healthy work-life balance?
It’s a challenge, but I prioritise self-care. I meditate, exercise, and spend quality time with my loved ones. I believe in practising what I preach–living a balanced, healthy life is at the core of what I do.
Where do you see yourself in 10 years?
I see My Way CBD growing into a global wellness brand. I want to continue advocating for natural healing and educating people about the benefits of CBD and other alternative therapies. I am also putting plans in motion to offer cannabis wellness retreats. Ultimately, I would like to envisage my children running the business in 10 years.
What’s your motto or guiding philosophy?
“Nature has the answer.” I believe the best way to achieve lasting health is through natural means, and this philosophy guides everything I do.
What advice would you give to someone starting their own business?
Believe in your mission and never compromise on your values. Success comes from staying true to your purpose and consistently offering value.
How do you foster connections and support among your audience?
Through community engagement. We connect with our audience via social media, events, and educational platforms. Our goal is to provide value and support to every customer and patient, whether it’s through answering questions, giving support or offering helpful resources.
If you could change one thing about your industry, what would it be and why?
I would change the stigma surrounding CBD and cannabis. Many people still associate it with illegal drug use, which prevents them from seeing the real therapeutic benefits. If more people were educated about the science behind the plant, they would understand its potential to improve health and well-being.
In your experience, what are some common misconceptions about your industry?
One common misconception is that CBD will make you feel “high” like THC. Many people confuse the two, not realising that CBD is non-psychoactive and fully legal in most countries. Another myth is that CBD is a miracle cure, which can create unrealistic expectations. While CBD offers significant health benefits, it’s just one part of a holistic wellness approach. The true healing potential lies within cannabis itself, but unfortunately, it still carries a stigma due to misleading narratives pushed by governments and the pharmaceutical industry.
How do you and your business address these misconceptions?
We tackle these misconceptions through education. At My Way CBD, we provide transparent information about how CBD works, what it can and can’t do, and how to use it effectively. We prioritise customer education through our blog, social media, My Way University courses, and direct client engagement. Our goal is to demystify CBD and show how it can be safely and effectively used as part of a balanced wellness routine.
Where can people find you if they are seeking one-on-one support or guidance in their health journey?
I’m always open to offering personal support for those seeking guidance on their health journey. People can reach me through my website, social media platforms, or by directly contacting me via email. I also offer personalised consultations through My Way Cancer Support, where I provide one-on-one support for those facing cancer and chronic illnesses. My goal is to ensure that everyone gets the guidance they need to make informed, natural health decisions.
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