From Startup to Success and the Journey of a Houston Moving Company
- Brainz Magazine
- 1 day ago
- 5 min read
Beth Rohani is the CEO of Ameritex Movers, and Ameritex Houston, as well as the founder of Miss Congeniality & Co., where she specializes in driving business growth through strategic marketing and leadership. With a passion for empowering others, Beth leverages her entrepreneurial journey to inspire and guide.
As the CEO of Ameritex Movers, a leading Houston moving company also serving Dallas, Katy, and The Woodlands, I’ve had the privilege of watching our family business grow into one of the top movers in Texas. Founded by my family, Ameritex Movers has been built on a foundation of hard work, dedication, and a commitment to providing stress-free moving services. Reflecting on our entrepreneurial journey brings a deep sense of gratitude for the milestones we’ve reached and the grit that’s defined our success.
Humble beginnings as a moving company in Houston
Ameritex Movers started in 2001 with just two moving trailers and a modest 450-square-foot office. From day one, our mission was clear: to help people navigate one of life’s most stressful events moving. This core principle, to create a stress-free moving experience, shaped our values, and today, that commitment sets us apart as one of the top movers in Texas, most especially in Houston.
Back then, our small team handled everything from booking jobs to physically moving items, including physically loading and unloading trucks, laying the groundwork for the customer-first service we’re known for today. This hands-on experience built the foundation of our customer-centric moving services; it’s about Humans Helping Humans.
Scaling Ameritex Movers through vision and strategy
By 2009, our hard work began to pay off. We expanded into a 6,000-square-foot office and warehouse, growing our fleet to 12 moving trailers. It was a pivotal moment in our journey, but this was just the beginning. We realized that to truly differentiate ourselves, we had to invest not only in equipment and facilities but also in creating a company culture rooted in core values that would guide us through every challenge.
Our core values as Texas movers
Integrity isn’t just something we talk about; it’s embedded in everything we do, from how we treat our customers to how we operate internally.
Accountability became our mindset, the framework that ensured we never cut corners, always took ownership, and stayed focused on delivering excellence.
Communication is critical to achieving our mission of a stress-free experience. We know that transparent and proactive communication with our clients minimizes the anxiety that often accompanies moving.
Grit is the fuel that drives us forward, pushing us to exceed expectations and grow even during challenging times.
Innovative thinking keeps us agile in an ever-changing industry. Our 'think outside the box' mentality has helped us adapt to client needs and industry trends, ensuring we stay at the forefront of our field.
Building a strong brand as movers in Texas
Our next significant milestone came in 2015 when we expanded again, this time to a 25,000-square-foot office and warehouse. By then, we had a fleet of 28 trucks, and our reputation for delivering top-tier, stress-free moving services was growing rapidly across Houston, Dallas, Katy, and The Woodlands. Today, Ameritex Movers is rated as one of the Top 3 Moving Companies in Houston and DFW for several consecutive years.
But it’s not just about the accolades. Success, for me, has always been more than growth metrics or fleet sizes. It’s about staying true to our mission and fostering a culture that thrives on shared values and human connection. The ability to maintain high standards of service, even as we’ve scaled, has been a testament to our team’s dedication and the systems we’ve put in place to ensure consistency and reliability.
Innovative moving solutions for Texas customers
The moving industry has changed dramatically over the years, but by embracing innovative solutions and constantly thinking about how we can improve the customer experience, Ameritex Movers has stayed ahead of the curve. Whether it’s developing more efficient scheduling systems, offering specialized moving services like packing and unpacking, or even providing guidance to clients on planning their move in advance, we strive to offer more than just a transaction. We aim to be partners in our clients' journeys, reducing their stress and making the moving process as smooth as possible.
Our mission of creating a stress-free moving experience goes beyond logistics. It’s about making a positive, lasting impression on our customers. This commitment to excellence has led to a high rate of repeat business and referrals, a clear indication that people value the human touch we bring to what can often be a stressful situation.
Grit, growth, and the future of Ameritex Movers
Entrepreneurship is a journey that requires resilience, and I’ve learned that success is not linear. There have been challenges along the way, times when we questioned our direction or had to overcome operational hurdles. But what kept us going was Grit, the relentless drive to move forward no matter what. That determination has been crucial to our growth and success over the years.
Today, as we continue to expand both in Houston and Dallas, our vision remains clear: to embrace our core values so we can maintain our commitments to our team and customers alike. Our growth is fueled by our “Do It & Prove It” mindset and our commitment to innovation and customer service.
The journey from startup to success has been an incredible adventure. It’s not just about growing moving companies in Texas; it’s about making an impact on the lives of our customers and our community. I look forward to the future with excitement, knowing that as we continue to grow, we will always stay true to the heart of what makes Ameritex Movers special: Humans Helping Humans and making life’s transitions just a little bit easier.
In this entrepreneurial journey, our commitment to our customers, our grit, and our resilient spirit have been the driving forces behind our success. For us, Ameritex Movers is not just a company; it’s a movement. A movement built on integrity, accountability, communication, grit, and innovation, and one that will continue to deliver on its promise for years to come.
Beth Rohani is an entrepreneur and advocate for entrepreneurial growth. As the CEO of Ameritex Movers, Ameritex Houston, and founder of Miss Congeniality & Co., she is passionate about her work and leadership and always positive in helping others achieve their success and growth.
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Beth Rohani, Entrepreneur
Beth Rohani leads the No. 1 moving company serving the Houston Multi-Family Industry, and her company is considered one of the Top 3 Best Rated Moving Companies in Houston. As a first-generation Iranian-American, former TV news assignments editor, and CEO of a transportation and logistics-based business in a male-dominated industry, Beth embraces the stereotypes while inspiring and mentoring others to build a successful business with a balance to live their best life.
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