Written by: Kimberly Viera, Executive Contributor
Executive Contributors at Brainz Magazine are handpicked and invited to contribute because of their knowledge and valuable insight within their area of expertise.
A low-ticket offer is a product that sells for $50 or less. It’s often a digital product such as a report, a bundle of content, or a resource guide. It offers a simple solution or relief to a problem your audience is facing. The idea is that it’s low-priced but great value.
Low-ticket offers work great for engaging your audience and building relationships with them. You can use them in your sales funnel to offer a taste of your value or spread them far and wide to grow awareness of your expertise.
If low-ticket offers aren’t already part of your marketing, they should be. Here are seven reasons why.
Streamline your sales funnel
Low-ticket offers are good for streamlining your sales funnel. You can use them to establish quality leads, separating the actual buyers from the freebie hunters. An offer that costs a few dollars can help you see who will buy and who won’t.
There is a great deal of discussion on which is better, high or low ticket offers. Why not both? Rather than focusing on one, you can make both work for you. Build your foundation and engage your audience with low-ticket offers. Then you can focus on moving buyers to your higher-ticket offers.
Spread your expertise
Since prices are low, more people will buy. This means more people in the market will experience the value you offer and expand awareness of your expertise. Low-ticket offers are excellent for establishing a business’s reputation and building its brand.
Learn about your customers
With each product you put on the market, you have a valuable opportunity to learn more about your target audience. You can determine what topics they like and how they use your products. Follow up with them and you can get feedback to make further improvements and better understand their needs for future offerings.
High value with low risk
Low-ticket offers give your audience a low-risk entry into a relationship with your business. They don’t know much about you yet but can buy something inexpensive to start learning about what you have to offer. With little commitment, you’ll sell more.
These products also give people a chance to use and get results from the product relatively quickly.
Product development is easy
These products are easy for your customers to use and benefit from. They’re also easy and cost-efficient for you to produce and distribute. They’re usually small and simple, with little text or images. Examples of low-ticket offers include checklists, templates, guides, or short courses. This means you can create numerous products in a short span of time, multiplying your efforts.
Earn directly through low-ticket offers
Low-ticket offers are usually part of a long-term strategy to raise awareness and build relationships. Once people have used these simple products and received the promised benefits, you can direct them to higher-ticket items and earn more.
You can earn directly from low-ticket offers, too. One of the main advantages of low-ticket offers is that you can sell more than your higher-ticket offers. These are sales at a lower price, but if more people are buying, using, and getting the benefits of your products, this is great for branding.
The more people who know about the unique value you offer, the better you’ll become established as a helpful expert in your niche. Low-ticket offers help you spread the word.
Build a passive income
An advantage of low-ticket offers is they can be cheap and easy to produce. They’re usually digital information products that have no overhead in terms of production and shipping.
This means you don’t have to spend hours making, storing, delivering, or supporting your product. Low overhead means that you can earn a good margin on them, even if you make the offer at a very reasonable price. And, it’s possible to set most of the processes of selling and delivery on autopilot, thereby turning your low-ticket offer into a passive income.
How to use low-ticket offers effectively
Although you can earn directly through these offers, they work best for branding and building relationships.
Each low-ticket offer you put into the market helps your customers solve a problem. With each offer, you’re giving them a win against the challenges they face.
Identify a problem your customers are experiencing and offer a simple solution or some significant help with it. It can be easy and simple; it just needs to offer value to the customer. While this is a great benefit for your customers, it also benefits you. The customers will understand the unique value you offer and then come to you when they need help with similar problems. You can use low-ticket offers to build strong, lasting relationships with your buyers that will turn them into long-term brand advocates.
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Kimberly Viera, Executive Contributor Brainz Magazine
Kimberly Viera is on a mission to help every woman become financially independent and gain control over her life by starting an online business. As the founder of JoinTheEveolution, she helps women build transformational coaching and wellness businesses that earn them a sustainable living within a year while giving them the time and lifestyle freedom they've been dreaming of. Stop Letting Things Happen. Start Making Them Happen. Join the Evolution.
