Expert Panelists are handpicked and invited to contribute because of their knowledge and valuable insight within the areas of Business, Mindset, Leadership, Innovation, Technology and Lifestyle. In Brainz Expert Panel, 10 members of The Brainz Magazine community of experts will share their best tips, advice, ideas, hacks within different topics.
1. Be Your Own Brand & Be Authentic!
People value the 'REAL' you. That's where real engagement happens and communities are built on. How much you share is up to you but Being Your Own Brand (BYOB) establishes what's closest to your heart and what an amazing gift that is for everyone!
Be authentic! People love 'real' people. The more authentic you are with your story, the more likely others can relate to it and in turn engage with your content. No harm in sharing what you did at the weekend but also let people know what you learned from the experience.
2. Timing
Release your social media posts during the times of day when they are more likely to experience the most engagement. This is typically between 7 am to 9 am and 5 pm to 8 pm in your time zone. These times are when most people are checking their social media before and after work. Post during their golden hours and watch your engagement increase!
Arliss Dudley Cash, Business and Self Love Coach
3. Spend 30 Minutes Daily Engaging on Similar or Complementary Accounts
We hear numbers ranging from 75% to 95% of all comments on social media go unacknowledged which is a significant opportunity to engage with followers on similar accounts. Engaging on other people’s posts gives you the opportunity to establish yourself as an expert on a similar or complementary brands page. Make this a habit and you’ll see big gains as the work compounds. Be sure to follow the golden rule when leveraging this hack, and don’t forget to be nice, add value, and respect the account where you’re lurking.
4. Be Real!
We all struggle with the amount of engagement we get on social media. If you’re like me, I’ve tried different types of content, I’ve taken workshops and courses on content that gets engagement. Out of everything I’ve tried, I get the most engagement when I’m being authentic, real, genuine and vulnerable. I get the most engagement when I’m just being me no matter how messy that may be sometimes.
5. Solve real-life problems, giving solutions to people there and then
People like to read and view content on social media that gives them instant help, instant support and instant solutions.
When you can write content on social media that will truly help people that day, then you will really see your engagement soar.
Provide followers and the general public with simple and straightforward techniques and strategies that they can easily use themselves at home on their own.
Help them to solve their issues and their problems quickly and easily themselves. And then they will continue to engage with you and others will follow - SUCCESS!
6. Lean into PERSONAL vibes
The key to WINNING the social media game is to lean into PERSONAL vibes with everything you’ve got. And I don’t just mean “be vulnerable” by telling that same crying-on-the-bathroom-floor story 10x over.
Do you want stand-out content? “Be vulnerable” by getting REAL:
Tell stories that make your audience go: “that is SO me!”
Write captions the same way as you talk in real life.
Take risks.
Split the room.
Show your weird side.
And most of all? Be funny! We all need more laughter, and funny posts (think: memes, gifs, dad jokes) get excellent engagement these days.
Why? Because as a personal brand, connecting with your audience should be your number one priority. When you show up authentically, and seek to get people to think, laugh, and relate... you can sit back and watch the engagement roll in.
7. Consistent daily posting, engaging & genuine connections
It's important to know that social media algorithms are constantly changing, and it can be a time-consuming and losing battle to keep up with every new trend of each platform. Ultimately, there are always tried and true ways to boost your engagement, such as consistent daily posting, engaging in other people's content, and utilizing direct messaging to build genuine connections. Remember: engagement doesn't necessarily equate to conversion, so don't get too caught up in the vanity numbers of likes, comments, or shares, and instead pay attention to your back end bookkeeping numbers to judge the success of your marketing efforts.
