Daisy Raudales is a leader in the Communications field. Holding a degree in Communications and Digital Media as well as an Advanced Diploma in Public Relations (PR), Daisy has gained extensive experience in the industry conducting tasks in media relations, communications planning, social media marketing, email marketing, website development and more. Having turned her passion into a life-long career, she opened DRPR in August of 2020 in order to provide online marketing solutions to entrepreneurs during the rise of COVID-19. Located in Ajax, Ontario her agency provides long-term support to entrepreneurs in digital marketing, branding and PR.
Tell us a little bit about yourself, Daisy!
My name is Daisy Raudales, and I am a Public Relations and Communications Specialist. I have a deep passion for content marketing and enjoy supporting entrepreneurs throughout their business growth.
I have earned a Degree in Communications and Digital Media Studies as well as an Advanced Diploma in Public Relations. Having turned my passion into my career, I am now the Founder of DRPR Inc, a Public Relations and Digital Marketing Agency located in Ajax, Ontario.
I am of Nicaraguan descent, but I was born and raised in Toronto, Ontario. I am also bilingual and enjoy working with a diverse range of businesses.
Outside of work, I am always on the hunt to try out local restaurants, discover local attractions and enjoy travelling around the world. My favourite hobby is dancing and I love spending time with my dog, friends, and family.
What is your business name and how do you help your clients?
DRPR Inc. stands for Daisy Raudales Public Relations, is a full-service Digital Marketing Agency that provides services in Public Relations, Digital Marketing and Branding. Established in August of 2020, we work with a combined mix of start-up entrepreneurs and established businesses. We provide tailored strategies and support to help entrepreneurs make a powerful impact in the digital landscape. Our services include, brand development, media relations, copywriting, social media marketing, email marketing, and website development. You can learn more about us at www.drpr.ca
What kind of audience do you target your business towards?
We have worked with businesses across a wide range of industries including those in economic development, real estate, food and beverage, health and wellness, fitness - you name it!
What are your current goals for your business?
This 2023, we look forward to joining more networking groups both locally and globally to grow our network, build relationships and connect with entrepreneurs who are ready to take their digital marketing to the next level.
Soon, we will also be introducing new services including guest speaking and online workshops to help teach entrepreneurs how they can take control of their marketing with helpful resources, skills, and tools. We also look forward to expanding our team further this year. What would you like to achieve for yourself and your business in the future?
I would like to continue to grow my own knowledge in the industry because I truly believe you can never stop learning! Especially as an entrepreneur, we often wear many hats, whether it is marketing our business, overseeing our finances, delegating tasks, and managing other responsibilities. We are constantly, learning, growing, evolving. I believe that a huge part of achieving success comes from being open to learning whether it’s joining an online business course, asking questions to our entrepreneurial friends, or taking solid business advice from experts.
Who inspires you to be the best that you can be?
God inspires me to be the best that I can be. I wouldn’t be where I am in my journey if it wasn’t for Him. My friends and my family also inspire me every day and motivate me to grow and be the best version of myself. I credit a lot of my success to the people who have inspired me throughout my entrepreneurial journey. I believe it is essential to ground yourself with a supportive group of individuals that will motivate and encourage you to grow and achieve success.
What is your work inspired by?
My work is inspired by my passion to help others and my love for what I do – digital marketing. I have always been a social and outgoing person who loves connecting with people. I am so fortunate in my industry that I get to meet such inspiring, creative, and like-minded individuals. Not only can I learn from them but having the opportunity to help them achieve their goals motivates me to work hard and brings me true joy.
Tell us about your greatest career achievement so far.
My greatest career achievement so far has been in fact, starting my own business and not giving up. One of the most difficult obstacles to overcome was letting go of self-doubt and fear of the unknown. But once I took the plunge to launch my business it was the best decision I ever made. Today, I am so grateful I get to do what I love while having the ability to be in control of my own time and schedule.
If you could change one thing about your industry, what would it be and why?
In my industry, digital marketing is a field that is constantly changing and evolving. I wouldn’t necessarily want to change anything in my industry but ensure that I am staying up to date with the changes that are constantly happening in digital technology. Whether it is staying up to date with social media trends, new tools to automate tasks and other technological changes.
Tell us about a pivotal moment in your life that brought you to where you are today.
A pivotal moment in my life that brought me to where I am today is strangely enough my experience through the Covid-19 pandemic. During the pandemic, I lost my full-time job. After being unemployed, I decided to do freelance work in my spare time to keep busy. A few months later, I received the opportunity to work part-time with my local business centre, also known as the Business Advisory Centre Durham. Having earned a role as a Digital Support Specialist, I was responsible for promoting a provincially funded grant and providing digital marketing consultations to local small businesses. I also continued to do freelance work for businesses in copywriting and marketing. Soon after, my boss encouraged me to start my own small business in Digital Marketing. She saw potential in me that I didn’t even see. She encouraged me to join online workshops led by the Centre and to get in touch with advisors. After taking advantage of the services offered to me, I decided to start and launch DRPR Inc.
