Written by Alan Melton, Business Coach
Alan Melton, founder of Small Business Coach Associates in 2002, is a seasoned entrepreneur and advisor to over 1,000 business owners. His expertise earned his business an Inc 500 ranking and him the U.S. SBA's Small Business Person of the Year.
This article will show you why Google Business Page is an amazing tool for boosting your business visibility and credibility.
Most of our clients including Small Business Coach have seen incredible results by optimizing their Google Business Page. Not only did they grow their business, but they also got high-quality clients. Do not overlook this tool.
The ultimate goal: Three pack
Securing a spot in Google’s Three Pack will impact your business greatly. Why? When clients look at local products or services, the businesses in the Three Pack are the first they see, which often leads to a higher click-through rate, leads, and closing clients. 90% of buyers only shop in the three pack.
1. Create your google business page
Creating and setting up your Google Business Page is the first step in achieving the main goal.
Visit Google My Business
Sign in with your existing Google account.
Enter your business name
Choose your business category
Add your business location
Add your business contact information
Verify your business
2. Optimize your business
Now that you have created your Google Business Page, it is important to optimize your account. That means you need to make sure that you have put all the important information about your business in all sections of the Google Business Page.
3. Upload high-quality photos
Upload high-quality photos of your business products or services. At the same time, you also need to optimize the photos you will be uploading to your page by adding your business name, location, and tags to your photo details.
4. Get reviews
The best way to strengthen your business's credibility is by getting amazing reviews from your clients. So, always ask and encourage your clients to leave positive reviews on your Google Business Page.
Note: Never make this common mistake that many businesses are making. Not responding to reviews.
Always respond to reviews you get and use keywords that are relevant to your business, because it will help your Google Business Page visibility and credibility.
5. Do regular posts
Always keep your clients informed about your business products or services by sharing new offers or updates about your business. Two posts a week is good; this way, you keep the engagement momentum of your clients and maintain their interest and loyalty.
Conclusion
Google Business Page is a powerful tool that a small business owner and business coach can leverage. Not only is it free, but it is also widely used by people when looking for products and services. With this tool alone, you can enhance your business visibility and credibility locally. All you need to do is create and optimize your page, upload high-quality photos and updates regularly, ask for a review, and reply to the review. This way, Google Business Page will surely help your small business stand out in local search results and attract high-quality clients.
Alan Melton, Business Coach
Alan Melton is an accomplished entrepreneur and seasoned business coach with a track record of profound impact. In 2002, he established Small Business Coach Associates, making use of his experience from founding and growing several businesses and consulting over a thousand business owners. With his leadership, his business was recognized as an Inc. 500 fastest-growing company and has earned him prestigious awards, such as the U.S. SBA’s Small Business Person of the Year and the Governor’s Sterling Award. His mission alongside his team is to "coach you to wealth and business freedom."
