Written by Halima Seemba, Fashion Design Consultant
Halima Seemba is a multifaceted professional, serving as a Fashion Design Consultant & Textile Digital Surface Printing Expert, Brand & Visual Communication Consultant, and Certified Global Trainer. Additionally, she excels as the Co-Founder and Marketing Manager of PURPLE BUBBLES Cosmetics and Perfumes.
At the 2024 Dubai Beauty Show, Halima and Mariam Seemba made history as the first and only Emirati women in private-label cosmetics production (Private Label). Their participation stood out among international exhibitors, emphasizing their leadership and commitment to innovation in the beauty industry.
Halima and Mariam’s work is defined by high standards, natural and halal-certified products, and a dedication to empowering others. As sisters, they have built a thriving business rooted in collaboration, cultural pride, and a shared ambition to elevate Emirati talent on a global stage.
Building a global network of manufacturing partners
Halima and Mariam’s success stems from their robust network of manufacturing partners across Italy, Spain, Hong Kong, Thailand, and India. This network allows them to create high-quality beauty products, from makeup and skincare to body care, all tailored to meet global and regional needs.
“Our partnerships ensure that we combine global expertise with our local identity,” Halima explains. “This allows us to deliver products that meet international standards while addressing the unique demands of our customers.”
With a headquarters in Dubai and a warehouse in Sharjah, Halima and Mariam manage logistics efficiently, enabling seamless delivery across the UAE, GCC, and international markets.
Comprehensive private label services
Halima and Mariam specialize in end-to-end private label solutions, providing brands with everything from product ideation to formulation, packaging design, and regulatory compliance. Their approach empowers clients to build their own beauty lines with confidence and ease.
“Our goal is to help brands realize their vision,” Halima states. “We guide them through every step of the process to create products that are not only high-quality but also reflective of their unique identity.”
Their clientele spans the UAE, Saudi Arabia, India, and the US, showcasing their ability to cater to diverse markets with professionalism and innovation.
Flagship products and Thai partnership
As exclusive agents for the Thai beauty brand BUTAE, Halima and Mariam highlight the Beauty powder foundation as one of their best-selling products. Known for its lightweight feel, long-lasting coverage, and suitability for humid climates, this foundation is a market favorite.
“Our partnership with BUTAE is about offering practical, high-performing products that meet the real needs of our customers,” Mariam shares.
This flagship product exemplifies Halima and Mariam’s commitment to providing solutions that balance quality, functionality, and innovation.
Vision for future product lines
Looking ahead, Halima and Mariam aim to expand into clean beauty and anti-pollution skincare, responding to the increasing demand for sustainable and eco-friendly products.
“Clean beauty is more than a trend—it’s the future of the industry,” Halima notes. “We want to lead by offering products that align with consumer values and environmental responsibility.”
Their forward-thinking vision reflects their adaptability and readiness to stay ahead of market trends.
Day-to-day challenges and the power of sisterhood
Every day for Halima and Mariam is packed with challenges and opportunities. Their mornings are spent overseeing product development, consulting with clients, and managing their team. Afternoons focus on strategic planning, exploring market trends, and designing campaigns.
“Each day comes with its own set of challenges, but ambition keeps us moving forward,” Halima says.
As sisters, their bond is a cornerstone of their success. Mariam adds, “Working together gives us strength. We trust each other completely and push one another to achieve more. Our business is not just a partnership—it’s a shared dream built on mutual support.”
Emirati identity in campaigns and packaging
While Halima and Mariam focus on delivering products that meet international standards, their packaging often reflects their Emirati heritage, especially for special campaigns. By incorporating cultural elements into their designs, they celebrate their roots and appeal to consumers who value authenticity.
“Packaging is more than just functionality; it’s an opportunity to share our culture with the world,” Mariam explains.
This thoughtful approach helps differentiate their products and creates a unique connection with their customers.
Challenges and adaptability in the beauty industry
Breaking into the competitive global beauty market came with its challenges. From navigating complex regulatory frameworks to competing with established brands, Halima and Mariam faced significant hurdles.
“The beauty industry is fast-paced and demanding,” Halima shares. “But every obstacle taught us resilience and pushed us to improve.”
Their ability to adapt and innovate has solidified their position as leaders and inspired others to follow in their footsteps.
Supporting the UAE’s vision and empowering entrepreneurs
Halima and Mariam align their business goals with the UAE government’s vision for innovation, sustainability, and economic development. By promoting Emirati-made products with international certifications, they contribute to the nation’s reputation as a global leader in quality and excellence.
“We are proud to support the UAE’s vision by showcasing the potential of Emirati talent and products on an international stage,” Mariam states.
Additionally, they collaborate with salons and entrepreneurs, helping them develop their own beauty lines and offering guidance on branding, product development, and market entry.
Expanding into international markets
With plans for international expansion, Halima and Mariam aim to introduce their products to new markets in Asia, Europe, and North America. Their strategy includes participation in beauty expos, collaborations with global influencers, and partnerships with leading retailers.
“Our vision is to bring Emirati-made products to the world,” Halima shares. “We want to show that UAE brands can compete with the best while staying true to their values.”
Their expansion strategy underscores their ambition to elevate Emirati excellence on the global stage.
Conclusion
Through their innovative approach, commitment to quality, and strong partnership as sisters, Halima and Mariam Seemba are redefining the beauty industry. As the first Emirati women in private-label cosmetics production, they are not only creating exceptional products but also inspiring a new generation of entrepreneurs.
Read more from Halima Seemba
Halima Seemba, Fashion Design Consultant
Halima Seemba, a young Emirati woman, excels as a Fashion Design Consultant Certified Global Trainer. As a pioneer, she co-founded Purple Bubbles Cosmetics, showcasing her entrepreneurial spirit and dedication to her heritage. Her diverse skills and visionary leadership at Jaffair Art Company inspire others, reflecting the limitless potential of Emirati women globally.
