Written by: Patricia Baronowski-Schneider, Executive Contributor
Executive Contributors at Brainz Magazine are handpicked and invited to contribute because of their knowledge and valuable insight within their area of expertise.
Are you looking to build your company with social media marketing effectively? Then it would help if you started engaging, networking, creating content, and building brand awareness with the help of hashtags, influencers, analytics, and targeted campaigns. With the right visuals, storytelling, and promotion, you can generate leads, manage your reputation, and stay on top of trends with automation and mobile optimization.
Are you aware of the importance of social media marketing for businesses? What if I find social media boring? It comes down to two considerations: your personality, how you feel about the social media site, and whether you want to focus on the business side. For instance, I share a lot about my business world and business life, which translates into my personal life. I share some of my details with you in my story, but from a business perspective, it is separate.
It is now easier than ever to add value through content. It is straightforward and people pay attention. That’s cutting through the noise. If you're focusing on a business or corporate brand, let's say. You want to have your team or someone create that content that's entertaining and engaging and make sure that the video content you produce matches the values of your target audience.
What I just mentioned is extremely, extremely important. The second thing is the importance of why social media is so important is because that's where your target audience is. Make sure your content, tone of voice, personality, everything you put out, and the entire branding of your content or your business when you're putting out social media all flow together; it all combines. All the while, it resonates with the audience you are looking to be in front of. You need to be on social media and on the platforms that are relevant to them and where they are paying attention if you want to influence your target audience to potentially purchase your product or business. Especially since everyone is using their telephones. Social media, including Facebook, Twitter, YouTube, and any other social platform you can think of, is well-liked. They're the mega kings of everything because they have your target audience's attention. They spend time there, learn from their friends, connect with their friends and family, and connect because that's how people connect on social media platforms. The connection is the kryptonite.
The objective is to figure out how to produce quality social media without investing much time or money. I've had a lot of businesses tell me that social media is the most significant issue; the most crucial question is, how does it fit into the process of growing a business? Is it a priority today, or will it become one in the future? What role does it play in terms of business expansion? When you want to take it to the next level, I think it's essential, but if you don't already have a personal brand, I don't think you should create a business on social media; instead, I think you should first concentrate on creating a legitimate company first.
You can use social media as a specific channel and run advertisements, but if you want to build organic social media traffic, that takes time. It works similarly to SEO and Google in that it can take months or years to see a social media following. However, the process is also different if you're in the e-commerce business. It truly depends on the industry you're in, the audience you're targeting, the resources you have, the priority, and what stage of your business you're at. In e-commerce, you can concentrate on that, perform influencer marketing, and produce sales. Are you just getting started? Do you already have a million dollars, ten million, or perhaps one hundred million? Yes, it would be best if you concentrated more on that. The larger your company is, the more relevant your target demographic is to the social media platform.
The most effective strategy on social media is to create pertinent material that connects with and benefits your target audience at each interaction.
The most crucial thing is that whenever someone interacts with your social media, you want them to gain something of value—some value, the kind of value that matters to your target audience.
Patricia Baronowski-Schneider, Executive Contributor Brainz Magazine
Patricia Baronowski-Schneider. I’m the founder of Pristine Advisers, since 2010. I have been in the IR/PR industry for over 35 years. I am a 3 x’s international best-selling published author and have also been featured in various books about IR/PR and Business. I’m a member of the Farmingdale Chamber of Commerce, have been featured in and on the cover of multiple magazines and newspapers and won many awards for my work. I help companies around the world to be in front of the audiences that matter most to their business. Check out my YouTube Channel – Been There/Done That where I offer free advice on trending topics. You can also check out my Podcast “Successful Minds with Patty B”.
