Written by: Angie Giltner, Executive Contributor
Executive Contributors at Brainz Magazine are handpicked and invited to contribute because of their knowledge and valuable insight within their area of expertise.
As the holiday season approaches, many entrepreneurs may feel the temptation to ease off the accelerator and coast into 2024. After all, it's a time for festivities, relaxation, and spending quality time with loved ones. However, the most successful entrepreneurs know that taking your foot off the gas during the holidays can be a costly mistake.
Maintaining momentum and focus during the holiday season can set the stage for a successful start to the new year. While it's important to take time to rest and recharge, it's equally important to keep driving your business forward. If you’re exhausted and burned out, Dr. Siya Mjwara shares some useful tips on how to rest and recharge.
Resting and recharging are important throughout the entire year, but don’t take your foot off the gas during the holiday season.
Here’s why…
1. Capitalize on seasonal opportunities: People spend money during the holidays, so why not capitalize? Whether it's offering festive promotions, launching new products, or leveraging the holiday spirit to connect with customers, there are plenty of ways to boost your business during the holidays.
2. Stay ahead of the competition: While many businesses may slow down during the holidays, the ones who keep pushing forward can gain a competitive edge. By maintaining your business's momentum, you seize opportunities and stay top-of-mind with customers while your competitors are taking a break.
Your competition is slowing down during the holiday, you can gain a competitive advantage by accelerating your efforts.
3. Set the tone for 2024: The way you handle your business during the holidays sets the tone for the upcoming year. By staying proactive and engaged, you can foster a mindset of determination and drive that will carry through into the new year. Don’t take your foot off the gas!
4. Building relationships and networking: The holidays are a great time to connect with partners, prospects, clients, and colleagues. By keeping the lines of communication open and showing your commitment to your business, you can solidify relationships and lay the groundwork for future opportunities.
5. Personal and professional development: The quieter pace of the holidays can also provide an opportunity for personal and professional development. Use this time to reflect on the past year, set goals for the future, and sharpen your skills to ensure you hit the ground running in the new year.
If you want to 2x your business in 2024, you must 3x your business development investment.
Read the above sentence again.
If you’re serious about doubling your business in 2024, then you must be prepared to triple your investment in business development. Simply maintaining the status quo isn’t enough to stay ahead of the curve or your competitors. To achieve exponential growth, you need to proactively seek out opportunities, invest in innovative strategies, enhance your existing skill set, learn a new skill set, and forge new partnerships. By allocating more resources to business development, you can expand your networks, discover new revenue streams, and enhance your presence in the marketplace. It's a bold move that requires confidence and vision, but the rewards are limitless. With the right mindset and a steadfast commitment to growth, you can turn your ambitious 2x goal into reality.
In closing, while it's important to enjoy the holiday season, and take time to relax and enjoy the festivities, it's equally important to keep pushing your business forward. By staying proactive, seizing opportunities, and maintaining momentum, you can set yourself up for a successful start to the new year. So, don't take your foot off the entrepreneurial gas during the holidays. Keep driving forward, and you'll be poised for success in the year ahead.
Because you deserve to 2x your business in 2024, I’m offering a complimentary exploration call and 2 coaching sessions for only $24. Click here.
P.S. If you’re concerned about poor holiday habits, check out this article from Amparo Penny on balancing the holidays.
Angie Giltner, Executive Contributor Brainz Magazine
Angie believes that women are the driving force of entrepreneurial growth and women-owned businesses are key to worldwide change, innovation, and advancement. As a Master Business Coach, podcaster, and best-selling author, she energizes women from all around the world to succeed in business. Angie focuses on providing support and guiding women through a proprietary, proven client acquisition and business performance method so that they can become powerful entrepreneurs and leaders for women.
