Sierra Melcher is founder of Red Thread Publishing LLC. She leads an all-female publishing company, with a mission to support 10,000 women to become successful published authors & thought-leaders.
In an era dominated by digital media and the democratization of information, the landscape of publishing has undergone a dramatic transformation. Modern publishing is filled with myths and misconceptions, from the rise of self-publishing to the ever-evolving algorithms that govern online visibility. In this article, we set out to debunk some of these modern publishing myths and provide you with actionable insights to navigate this complex terrain more effectively. Having run an indie publishing company for nearly four years, let’s clarify things.
1. Self-publishing is easy and inexpensive
Debunked: One of the most prevalent modern myths is that self-publishing is a straightforward and inexpensive route to becoming an author. While it's true that self-publishing has lowered the barriers to entry, producing a high-quality book still requires considerable effort, investment, and expertise. Successful self-published authors invest in professional editing, cover design, and marketing to stand out in the crowded marketplace.
Action Item: If you're considering self-publishing, budget for professional services and be prepared to invest time in learning the intricacies of the publishing process. You might also consider bringing on a support team to advise and ensure the best results for your investment.
2. SEO alone will ensure visibility
Debunked: Many believe optimizing search engine content is the golden ticket to success in the digital age. While SEO is undoubtedly important, it's not a standalone solution. High-quality, user-friendly content that genuinely addresses readers' needs should always be the primary focus. Search engines reward content that engages and provides value to readers.
Action Item: Incorporate SEO best practices into your content strategy, but prioritize creating valuable content that resonates with your audience. If you are clear about who your target audience is and what wisdom you are offering them, your search engine categories will likely be spot on.
3. Print publishing is dead
Debunked: Contrary to the belief that print publishing is obsolete, print books thrive alongside digital formats. The tactile experience of holding a physical book still uniquely appeals to many readers. Print-on-demand technology has made it more accessible for authors to publish in print, and traditional publishing remains a vibrant industry.
Action Item: Consider your target audience and their preferences. Print publishing can still be a valuable part of your publishing strategy. Nothing beats a physical book for building credibility, connection, and, in some cases, marketing your expertise.
4. Social media is the Best marketing tool
Debunked: Social media is a powerful marketing tool, but it's not a one-size-fits-all solution. The effectiveness of social media marketing depends on your target audience and content.
Depending on your niche, other marketing channels, such as email marketing, influencer partnerships, or content marketing, might yield better results.
Action Item: Diversify your marketing efforts and experiment with different channels to find what works best for your unique audience.
5. Traditional publishing is the only path to success
Debunked: Traditional publishing is just one of several routes to success. Self-publishing and hybrid publishing models have become viable alternatives, offering authors more control over their work and a larger share of the profits. The path to success depends on your goals, niche, and willingness to invest in your publishing journey.
Action Item: Assess your publishing goals and explore the various paths available to find the one that aligns best with your objectives. We are happy to offer advice and strategy as you determine the path best for your goals, budget, and timeline. Request a free non-fiction strategy session to discuss potential nonfiction book projects that will help you achieve your business goals.
6. Publishing a book guarantees instant fame and fortune
Debunked: While publishing a book can enhance visibility and authority, it doesn't guarantee instant fame and fortune. Successful authors often spend years building their reputations and readerships. The road to success requires ongoing effort, effective marketing, and a commitment to delivering quality content.
With the right strategy, you can more than triple your investment in a book, but book sales alone will not generate the money. Have a strategy in place to leverage your book for the most gain.
Action Item: Be prepared for the long haul and focus on consistent, high-quality content supported by a robust marketing strategy. The long game is how you “create overnight success” (after years of consistent dedication to your message and craft.)
7. You need a huge following to get published
Debunked: While having a substantial following can be an advantage in traditional publishing, it's not the only factor publishers consider. High-quality writing and a unique, compelling story or idea can still land you a book deal. Traditional publishers often have marketing and distribution capabilities to help build your following.
Action Item: Prioritize the strength of your idea and the quality of your writing, and consider traditional publishing if it aligns with your goals and if you are a good fit for them.
8. You can set it and forget it
Debunked: A common myth is that your work is done once you publish a book or content online. In reality, the publishing journey has no end. Authors must continually engage with their audience, update and promote their work, and adapt to changing trends and algorithms.
Action Item: Stay engaged with your readers, regularly update and promote your content, and remain adaptable in the ever-evolving publishing landscape. You are building enduring relationships with your readers. Take that seriously.
Takeaways
Modern publishing is dynamic and complex, but debunking these myths can help you approach it with a more realistic and informed perspective. Remember that success in publishing, whether traditional or self-publishing, requires dedication, high-quality content, and a multifaceted marketing strategy. By understanding these truths and acting accordingly, you can navigate the publishing world more effectively and achieve your goals as an author or content creator.
Action Items
Invest in quality - Prioritize the quality of your content and invest in professional services for editing, cover design, and formatting.
Diversify marketing - Experiment with different marketing channels and strategies to find what works best for your audience.
Explore publishing paths - Consider the various publishing paths available, including traditional, self-publishing, and hybrid options, to align with your goals. *Hybrid publishing is the overall term for publishing somewhere between traditional and full self-publishing.
Speak with professionals - For guidance & support. We can advise you on publishing options, how to make the bestseller lists, marketing and launch plans to more than triple your investment, and more. Request a free strategy session here.
Embrace long-term commitment - Recognize that publishing success takes time and ongoing effort. Commit to a long-term strategy that includes consistent, high-quality content and marketing.
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Sierra Melcher, Author, International Speaker & Educator
Best-selling author, international speaker & educator, Sierra Melcher is founder of Red Thread Publishing LLC. She leads an all-female publishing company, with a mission to support 10,000 women to become successful published authors & thought-leaders. Offering world-class coaching & courses that focus on community, collaboration, and a uniquely feminine approach at every stage of the author process. Sierra has a Master’s degree in education, has spoken & taught around the world. Originally from the United States, Sierra lives in Medellin, Colombia with her young daughter.
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