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Crafting Digital Narratives with Kahaaneeya – Exclusive Interview With Divyanshu Oberoi

Divyanshu Oberoi, your storyteller and the creative force behind Kahaaneeya. From Diagon Alley to Narnia, He brings a spellbinding blend of creativity, strategy, and passion to the table. He has not only grown accounts from scratch but has also keenly observed the transformative power of storytelling in captivating audiences. Furthermore, he is dedicated to fostering and building communities that authentically resonate with the soul of your brand. The journey isn't just about numbers; it's about creating a narrative that connects, engages, and leaves a lasting impression.


Image photo of Divyanshu Oberoi

Divyanshu Oberoi, Storyteller


Introduce yourself! Please tell us about you and your life, so we can get to know you better.


"In the dance between chaos and order, I find my rhythm." Amit Ray 

In the relentless pursuit of transforming ideas into flourishing enterprises, Divyanshu Oberoi stands as a testament to the power of hustle and manifestation. As the mastermind behind "Kahaaneeya" and a seasoned serial entrepreneur, he thrives on taking concepts from ground zero to the zenith of success. His entrepreneurial journey is not just a personal triumph but a demonstration of his commitment to fostering thriving businesses. 


Turning passions into profitable enterprises is Divyanshu's forte. He has founded and co-founded multiple businesses, channelling his interests into diverse income streams. In his spare time (which, let's be honest, seems like he has a magical surplus of), he dedicates time to mentoring early-stage professionals, sharing insights and guiding them through the complexities of entrepreneurship. 


The saga began within the confines of school corridors where he kickstarted his entrepreneurial spirit with trading cards and science projects. Post-school, driven by an insatiable desire to turn his passions into professions, he ventured into the captivating world of photography, initially as a freelancer and eventually evolving it into a full-fledged business with a committed team of seven individuals. The entrepreneurial rollercoaster didn't stop at photography. Divyanshu's insatiable curiosity and passion for diverse interests led him to explore the realms of a cloud kitchen, drop shipping, and marketing. What set him apart and made each venture successful was his unique blend of storytelling and design. 


At the heart of his recent venture, "Kahaaneeya," lies Divyanshu's deep love for storytelling. He believes in the power of design as a fusion of craft, science, storytelling, propaganda, and philosophy. – because why settle for one or two when you can have it all? Through Kahaaneeya, he aspires to create something that transcends conventional boundaries and becomes an integral part of people's lives. 


Beyond entrepreneurship, Divyanshu manages a thriving book review blog and Instagram account with over 23K followers. This platform allows him to share literary insights and connect with a vibrant community of readers. Complementing his literary pursuits, he has established "UnHuman," a self-development brand that guides individuals on the path to creating a happy, fulfilling, and meaningful life. 


Divyanshu Oberoi is living proof that you can blend creativity, business, and personal growth and still have time for more. His diverse experiences and ventures reflect his unwavering dedication to making a positive impact, whether through storytelling, entrepreneurial feats, or turning you into the best version of yourself – all served with a side of sarcasm, because why not?


Can you provide a brief overview of your business Kahaaneeya and the services/products you offer? 


At Kahaaneeya, we create a space where storytelling meets strategy, Divyanshu Oberoi, with over 4 years of social media expertise, crafts narratives that weave success stories for brands. Here, the mission goes beyond mere online presence – it's about sculpting compelling tales that resonate. 

Our suite of exceptional services includes: 


  • Brand Strategy & Management: Craft a compelling brand identity that resonates and leaves a lasting impression. From personalized content calendars to in-depth strategy sessions along with a uniform brand identity across all touchpoints, we create brands that click, connect and captivate.

  • Social Media Mastery: Seamlessly manage strategies across major platforms, ensuring maximum engagement and impact. From specific engagement tactics and influencer collaborations to performance-centric strategies, get yourself equipped with a perfect social media plan. 

  • Facebook & Google Ads Expertise: Drive targeted campaigns to achieve optimal results and reach your desired audience effectively by leveraging analytics and reports. 

  • Content Magic: Create captivating content that not only captures hearts but also sparks curiosity, enhancing your brand's allure. Content that we provide is always a result of meticulous research, at the forefront of trends with a proper understanding of what works for your industry. 

  • Product Photography: Highlight your products with stunning visuals our dedicated team of professional photographers ensures your brand stands out in the digital landscape, providing top-notch photography services and captivating content creation. 

  • Marketing Copy that Converts: Craft persuasive messages that drive action and sales, ensuring your marketing efforts yield tangible results. Elevate your identity with organic growth through copies that deliver proven results. 

  • Finance & Portfolio Management: Optimize your financial strategies ensuring a robust foundation for your business. Get yourself equipped with detailed performance reports and cost-efficiency measures for long-term growth and stability. 

With Kahaaneeya, we are not just offering services; we are dedicated to being your strategic partner in building a successful, engaging, and impactful online presence.


Image photo of Divyanshu Oberoi

What sets your business apart from competitors? What is your unique selling proposition?

In the realm of digital innovation, Divyanshu Oberoi's brainchild, "Kahaaneeya," emerges as the North Star, guiding brands through fierce competitive markets and helping them carve out their own unique identity in the ever-evolving digital world. ‘Kahaaneeya’ stands out as a tale filled with unique twists. 


First off, Kahaaneeya isn't about staying in the same place; it's all about getting better, like a story that keeps you hooked with every chapter better than the previous one. 


But that's not all. In this digital adventure, Kahaaneeya believes in its people. It's not just a workplace; it's a space where each person grows, like characters in a story evolving into something more. 


What sets Kahaaneeya apart from its competitors is ‘the ability to cater to every digital need of its clients under one roof’. It's not just a service provider; it's a one-stop digital haven where businesses find solutions to every challenge, seamlessly woven into their digital journey. 


It isn't just about building businesses; it's about creating communities. Imagine a story where everyone is connected, working together for success. 


The ultimate twist comes with the fact that Kahaaneeya doesn't just write a digital story; it helps brands discover unexpected income sources. It's like finding hidden treasure in the plot – unexpected, exciting, and a game-changer. 


So, in the world of digital solutions, Kahaaneeya emerges as a storyteller crafting a unique narrative where improvement is constant, growth is shared, all need to find a home, communities thrive, and success isn't just achieved but multiplied through diverse income streams. It's not just a digital story; it's an epic where every brand becomes the hero of its plot, unlocking new chapters of success with every turn.


Image photo of Divyanshu Oberoi

If you could change one thing about your industry, what would it be and why? 


If Divyanshu Oberoi had the chance to sprinkle a bit of magic dust on his industry, he'd cast a spell for more teamwork and collaboration. 


Instead of everyone doing their own thing, he dreams of businesses coming together, sharing ideas, and helping each other out. 


Why is he so keen on this change? Well, according to Divyanshu, when businesses join forces, they create a powerhouse of ideas and capabilities. It's like assembling a superhero team, where each member brings something unique to the table. By breaking down the barriers between businesses, he envisions a landscape where knowledge flows freely, and everyone benefits from collective wisdom. 


Imagine an industry where businesses aren't just focused on their success but actively contribute to the success of others. It's a vision of an industry where collaboration is the norm, not the exception – a space where shared growth and support are woven into the fabric of everyday operations. 


So, in Divyanshu's ideal world, businesses would become ‘allies rather than competitors’, creating a community where everyone plays a role in the success story. It's not just a wish for change; it's a vision of an industry where the whole becomes greater than the sum of its parts. 


Image photo of Divyanshu Oberoi

Tell us about a pivotal moment in your life that brought you to where you are today. 


A decision that turned his hobbies into a journey of endless possibilities. 


Picture a young and enthusiastic Divyanshu, realizing that his passions could be more than just pastimes. This pivotal moment wasn't just about starting a business; it was the spark that ignited the transformation of personal interests into thriving ventures. 


Starting from scratch, he faced challenges head-on, each one a puzzle to solve and an opportunity to turn his hobbies into something substantial. This choice to dive into entrepreneurship wasn't just a career move; it was a discovery that hobbies when nurtured with dedication, could become lucrative income streams. 


As he navigated the complexities of this entrepreneurial journey, every obstacle became a stepping stone to greater heights. This turning point wasn't just about building businesses; it was about rewriting the narrative of what hobbies could achieve – a narrative that emphasized growth, innovation, and the endless potential within each interest. 


Looking back, it's clear that this wasn't just a decision; it was an unlocking of doors to unforeseen opportunities. From that moment, Divyanshu's story became a testament to the idea that one's hobbies aren't just personal joys; they can be the seeds for thriving ventures, community-building, and a journey filled with continuous discovery.


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