Aviry Reich is the founder of Courage at Every Crossroad, a transformative platform that helps individuals and organizations navigate life’s pivotal moments with clarity, confidence, and purpose. A thought leader, counselor, and hope specialist, Aviry holds both a PhD and MS in Counseling & Counselor Education. She combines her professional expertise with personal experience as a former Division I athlete to guide high performers—executives, growth enthusiasts, and lifelong learners—through their most critical crossroads.
With over a decade of experience as a counselor, consultant, researcher, and coach, Aviry specializes in empowering clients to not only overcome challenges but to embrace them as powerful opportunities for growth. Through personalized coaching, actionable strategies, and research-backed insights, she helps individuals align their decisions with their core values and create lasting transformation. Aviry’s work is dedicated to helping people rewrite their stories, turning fear and uncertainty into the fuel that propels them toward success, fulfillment, and alignment.
Aviry Reich, PhD, Wellness & Performance Consultant
What is your motto?
"Your purpose is your power" is more than just a motto—it’s a belief that purpose is the internal fire that fuels us, even in the darkest of times. It’s the clarity that cuts through confusion, offering direction when life feels overwhelming. Purpose doesn’t just inspire; it transforms. It turns uncertainty into opportunity, challenges into growth, and potential into powerful outcomes. When we connect deeply with our calling, we don’t just navigate life—we revolutionize it, shaping our future with intention, resilience, and an unwavering belief in our ability to overcome anything.
What drives and inspires you?
Every day offers a fresh opportunity to reinvent ourselves, embracing possibilities that once seemed out of reach. While growth often comes with discomfort, it’s in those moments that true transformation happens. By reframing change—not as something to fear, but as a powerful force that leads us to new strengths—we unlock our full potential. The belief that we can rewrite our story at any moment, shedding the weight of past failures and fear, drives me. Watching others embrace this truth and thrive through change is what fuels my passion and keeps me inspired every day. Change isn’t just inevitable—it’s what propels us toward the best version of ourselves.
What inspired you to launch Courage at Every Crossroad?
Courage at Every Crossroad was born from my own journey through significant moments of growth, change, and challenge. As a mom, a professional, and a lifelong learner, I’ve faced countless crossroads—balancing family and career, stepping into new professional roles, and finding the courage to reinvent myself when the path ahead was unclear. My experience as a Division I athlete instilled resilience, discipline, and the drive to perform under pressure—qualities that continue to guide me today as I navigate motherhood, career growth, and personal transformation.
Through these experiences, I saw how powerful and transformative crossroads can be, but also how overwhelming they can feel without the right guidance. Many high achievers, athletes, and professionals feel stuck when faced with transitions. They don’t just need advice—they need a way to tap into their inner strength and move forward with confidence.
Courage at Every Crossroad is the solution I envisioned, combining everything I’ve learned—from athletics to motherhood to my professional career—into a holistic platform that empowers people to face life’s challenges with bravery and authenticity. The platform blends research-backed strategies, personalized coaching, self-awareness work, inspirational storytelling, and actionable tools to support individuals through the mental, emotional, and practical aspects of navigating change.
Whether you're balancing performance with well-being, navigating a career shift, or facing a life-changing decision, Courage at Every Crossroad provides a clear roadmap to turn obstacles into growth opportunities. It's a space where fear becomes fuel, uncertainty paves the way, and each challenge shapes the best version of yourself. Through this work, I’m honored to guide others in embracing their crossroads and stepping into a life of alignment, fulfillment, and empowered transformation.
What makes Courage at Every Crossroad unique?
Courage at Every Crossroad empowers individuals to approach every decision—big or small—with clarity, conviction, and confidence. We face crossroads daily, and every choice, no matter how small, plays a crucial role in shaping our growth and success. I guide individuals to recognize the power of these moments, helping them align decisions with their values to build lasting momentum. Every choice is a building block, contributing to the story we are writing. When made with intention, these decisions pave the way for a brighter future, demonstrating the profound, cumulative effect of the choices we make at each crossroad.
Rather than offering quick fixes, Courage at Every Crossroad takes a holistic, personalized approach to growth, supporting individuals through both life's dramatic and everyday crossroads. It’s about cultivating resilience, intentionality, and a deep understanding that each choice we make shapes the tomorrow we will live in.
The true uniqueness lies in shifting how people approach challenges—seeing every crossroad as an opportunity for transformation. By embracing each moment with courage and focus, individuals unlock the potential to evolve, create meaningful change, and shape a better tomorrow with every decision they make.
What does having “Courage at Every Crossroad” mean to you?
Having Courage at Every Crossroad means embracing life’s challenges and transitions with a mindset of self-compassion and action. It’s about being honest with yourself—acknowledging the uncertainty or fear, but choosing to move forward anyway. It’s not about avoiding difficulty; it’s about stepping into discomfort, knowing that growth and transformation often lie on the other side. Practically, it means taking intentional, compassionate steps forward, even when the path is unclear. It’s about reflecting on your values, staying aligned with your truth, and believing in your ability to navigate challenges, even without having all the answers. Courage isn’t about being fearless; it’s about being willing to face fear and move through it. It’s about trying, failing, learning, and trying again—embracing the belief that you have the inner resources to shape your future and emerge stronger with each crossroad.
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