Award Winning Super connector who operates more than 500 WhatsApp groups full of some of the world's leading thought leaders and entrepreneurs.
Both in-person and virtual networking come with their own distinct advantages and challenges. Choosing the right approach depends on your goals, available resources, and individual preferences. By strategically combining the strengths of each, you can cultivate a broad and dynamic professional network.
Way back in 2018, I published an article on LinkedIn entitled “The Wonderful World of Virtual Networking.”
Back then, no one took me that seriously. But when the novel coronavirus COVID-19 reared its head a couple of years later, it became the only way to network. In some respects, the pandemic did me a favor by highlighting the benefits of networking this way.
In the evolving landscape of professional networking, businesses and professionals now have two primary approaches to connect: in-person and virtual networking. Each method offers distinct advantages and challenges. Understanding their unique features can help you decide which is best suited for your goals.
The benefits of in-person networking
1. Building trust through face-to-face interaction
In-person networking allows participants to establish trust more effectively. Eye contact, body language, and the nuances of verbal communication foster deeper connections that are harder to achieve virtually.
2. Unscripted conversations and opportunities
Spontaneous encounters at conferences, networking events, or industry meetups often lead to unexpected opportunities. The casual setting encourages organic conversations, which can result in more genuine relationships.
3. Immersive engagement
Being physically present at events allows participants to be more focused. The environment often inspires collaboration and creativity.
The challenges of in-person networking
1. Time and cost
Travel expenses, event tickets, and time away from work can make in-person networking costly. For small businesses or professionals with limited resources, this can be a significant drawback.
2. Geographic limitations
In-person events are inherently location-bound. This limits your ability to connect with professionals outside your immediate area, reducing diversity and access to global opportunities.
3. Ambient noise
In-person events can be noisy. If, like me, you have hearing issues, catching everything people say can be a challenge.
4. Distractions
In the frenetic atmosphere of an in-person networking event, staying focused on the individual you are engaging with can also be challenging.
The advantages of virtual networking
1. Cost-effective and accessible
Virtual networking eliminates travel expenses, saving a great deal of time, money, and carbon while allowing participation from anywhere with an internet connection. This accessibility opens doors for professionals from various backgrounds and regions globally.
2. Flexible scheduling
Many virtual networking events offer flexible scheduling, with sessions recorded for later viewing. This allows attendees to balance networking with other commitments. My networking network, never closes, allowing members to network virtually whenever they choose.
3. Expanded reach
Virtual platforms enable connections across the globe. You can interact with a broader range of professionals, increasing the chances of finding like-minded collaborators, mentors, clients, and potential clients.
The challenges of virtual networking
1. Lack of personal interaction
Virtual networking can feel impersonal. Without face-to-face interaction, building trust and rapport takes more effort.
2. Technical issues
Unstable internet connections, unfamiliarity with platforms, and other technical difficulties can hinder communication and disrupt the flow of events.
3. Limited spontaneity
Structured virtual events often lack the casual, serendipitous interactions that happen naturally in person, making it harder to foster genuine relationships.
When to choose in-person networking
You value personal connections and trust-building.
You’re attending industry-specific conferences or trade shows.
You want to immerse yourself in a focused environment.
When to opt for virtual networking
You’re working with a limited budget or tight schedule.
You want to connect with professionals outside your geographic area.
You are conscious of the environment and your carbon footprint.
The hybrid approach
Combining in-person and virtual networking can offer the best of both worlds. Attend key in-person events for deeper connections while leveraging virtual platforms to maintain relationships and expand your network globally.
Conclusion
In-person and virtual networking each have unique strengths and challenges. The best choice depends on your objectives, resources, and personal preferences. By leveraging the benefits of both approaches strategically, you can build a diverse and robust professional network.
Read more from Marc Jarrett
Marc Jarrett, Disruptive Game Changing Virtual Power Networker
Award Winning Superconnector who operates more than 500 WhatsApp groups full of some of the world's leading thought leaders and entrepreneurs. Endorsed by Meta and the United States Presidential Service Center.
