Written by: Serena Fordham, Executive Contributor
Executive Contributors at Brainz Magazine are handpicked and invited to contribute because of their knowledge and valuable insight within their area of expertise.
Imagine this, you are driving along, and something in your engine goes bang!!
Instead of taking it straight to a mechanic, you spend hours, days, weeks, and months trying to fix it yourself and, after being without a car and having to pay to use public transport, in the end, you have to decide to either take it to a professional, or the scrap yard.
So, in this situation, what would you do differently?
TAKE IT TO THE MECHANIC TO BEGIN WITH SO YOU CAN GET IT BACK ON THE ROAD ASAP, OF COURSE!!
Well, this story isn't uncommon.
Many female small business owners I speak to do exactly this with their business.
They slow up (or even stop) because they cannot work out how to fix or progress a part of their business, and instead of seeking a business professional for training, coaching, or support, they struggle for months, years, and sometimes decades, trying to solve the problem themselves. And then one day, after wasting lots of time and money (and in the meantime not progressing their business at all), they have to decide to either go to the professional or close their business for good.
SO, THE MORAL OF THIS STORY IS: INVEST IN TRAINING, INVEST IN COACHING, INVEST IN SUPPORT - INVEST IN YOUR BUSINESS.
Ultimately, if you don't, you and your business will struggle and might have to close its doors one day!
Because many women start a business from a passion or hobby, most don't have the business skills, knowledge, and experience needed to make it survive, develop and grow, so even though they are SUPER TALENTED at what they do. They often have NO IDEA how to run a business.
Why:
If you feel poorly, you visit a Doctor.
If you need a (proper) haircut, you go to a hair salon.
If you want an extension built on your house, you ask a builder.
BUT, AS A BUSINESS OWNER, YOU INSIST ON TRYING TO DO EVERYTHING TO RUN YOUR BUSINESS YOURSELF???
There are so many things you can struggle within business (including accounts, sales, marketing, finance, social media, wellbeing, mindset, networking, promotion, PR, etc., etc.), and seeking help with these will 100% ensure your business survives and thrives (especially during current times!).
So, instead of suffering in silence, start achieving and succeeding by asking for support, doing training, and outsourcing before your business (car) is forced to STOP RUNNING FOR GOOD.
It's time to switch that thought process that spending money to progress your business is an expense. Investing in your business is essential to drive it forwards (excuse the pun!) and prevent you from wasting more time and money in the long-term.
The decision on what road your business takes is yours, so make it wisely.
Take the wheel and find out how HER Business Revolution can support you at www.herbusinessrevolution.biz. Follow Serena on Facebook!
Serena Fordham, Executive Contributor Brainz Magazine
Serena is an expert Business Strategist, Growth/Development and Empowerment Mentor to Female Entrepreneurs, as well as a best-selling Author, Speaker, Entrepreneur, and successful multiple Business Owner. Her main passion is offering business strategies, support, and empowerment to ambitious and high vibe business women both locally and internationally – through HER Business Revolution at www.herbusinessrevolution.biz. She is also known for her organization skills through owning Glow Virtual Assistants and for her support of women and child-related charities (also founding two charitable initiatives – Mums Empowerment Movement and SociaBubble)
