Joana Dockute is a business development specialist and a business coach with a background in running her own direct sales and marketing company for 7 years. When it comes to helping her clients go to the next level Joana perfectly understands their problems, as she had to go through most business development stages herself before she became a business coach.
Building faith in the unseen is a game-changer for entrepreneurs who want to achieve sustainable success. It’s about trusting yourself, your vision, and your strategies, even when there’s no immediate proof that things will work out. If you’ve chosen the path of entrepreneurship, you already know what it feels like to step into the unknown. Starting a business means embracing uncertainty with a mix of determination and hope. This unique skill—the ability to move forward without guarantees—is what separates dreamers from doers. But strengthening this faith isn’t just about boosting your confidence; it’s also about creating a ripple effect that impacts your team, your customers, and ultimately, your bottom line. Let’s explore why building faith in yourself and your business is essential for success, and how it can transform the way you approach challenges and opportunities.
Why strengthen your faith?
There are two main reasons to work on your faith:
For yourself
For your clients
When you believe in yourself, others pick up on that energy. Your clients, your team, and even the people you casually interact with—they can all sense your confidence (or lack of it).
If you believe in what you’re doing, your customers will believe in it too. And when they believe in you, your business will grow. It’s like a ripple effect, where everything starts with you. But here’s the catch: your faith in yourself has to be unshakable. It needs to be stronger than any external circumstances, challenges, or setbacks.
Understanding your customers
Now, let’s talk about your customers. Did you know that most people joining a fitness program have already failed at five diets on average? Imagine the kind of self-doubt they carry. Many of them have built strong belief systems around “why they can’t lose weight.”
If you’re marketing in the fitness industry, your goal shouldn’t be to sell them just another program. They’ve seen plenty of those. Instead, your focus should be on helping them shift their mindset. This is what marketers call creating a mindshift—helping customers see things differently and break free from limiting beliefs.
For example, you’ve probably seen ads like: “Tried cardio and it didn’t work? Let me show you why.” These ads are brilliant because they meet the customer where they are, addressing their doubts and fears. The marketers behind these ads understand their ideal client deeply. They know it’s not the first weight-loss program their clients have tried, and they speak directly to that experience.
This principle doesn’t just apply to fitness. It works in almost every industry. If you’re offering a service or product, chances are you’re not the first option your client has considered. So, ask yourself:
Why are they looking for someone new?
What went wrong with their previous provider?
When you figure this out, you unlock incredible opportunities. You’re not just selling a solution—you’re helping your clients believe in the unseen.
What about you?
Now, let’s flip the script. How often do you find yourself struggling with limiting beliefs? Take lead generation, for example. If you’ve tried multiple strategies that didn’t work, you might have started believing things like:
Getting leads is hard…
It never works for me…
These beliefs don’t just disappear. They sit in the back of your mind, quietly sabotaging your efforts. Every time you try a new strategy, there’s that little voice saying, “Remember the last time? It didn’t work.” And it doesn’t help when you share your plans with others. You’ll hear comments like: “Let me play Devil’s advocate and explain why this might fail.” Sound familiar?
The power of commitment
If you’re going to try something new, commit fully. This means going all in, without hesitation, and with an open mind. It also means letting go of desperation and negative expectations. Another key? Stop sharing your plans with people who don’t support you.
Here’s a quick story. I once had a client who didn’t complete their agreed-upon tasks for the week. When I asked why, they said: “I saw a reel on Instagram saying this strategy doesn’t work.” and “My friend told me it’s a bad idea.”
I couldn’t help but laugh and think, “Why hire me if Instagram and your friends know better?” In today’s world, everyone has an opinion. But there’s a big difference between an opinion and expertise. Learning to filter out the noise is a skill that can save you a lot of frustration.
Ignore the noise
As the Law of Assumption (LOA) community puts it: “Ignore all the circumstances surrounding your desire and focus on why it will work.” Don’t let social media or other people’s doubts derail you. Just go for it! Building faith starts with you. When you believe in yourself, that energy spreads to your team and your clients.
A million-euro success story
Let me share a real-life example. During a business assessment meeting, I asked a client, “What’s your goal? What do you want to achieve?” They thought for a moment and said, “I want to grow and get more customers.” I replied, “That’s great, but let’s get specific.” After some thought, they said, “I want to make a million.”
At the time, their business was doing €270k annually. Jumping to €1 million a year felt like a massive leap, especially for a brick-and-mortar business. But here’s the thing—they did it. Three years later, they hit their goal. How? They committed fully, ignored distractions, and focused on building faith in the unseen. And along the way they learned to celebrate their small wins, see here.
Faith drives success
Building faith in the unseen isn’t just about personal growth—it’s a foundational pillar for business success. When you commit to your strategies, trust your vision, and ignore external noise, you set the stage for extraordinary results. This kind of faith starts with you but spreads to everyone around you—your team, your clients, and even your industry peers. Remember, doubts and distractions are inevitable, but how you handle them defines your success. By focusing on what’s possible and sticking to your path, you can create the breakthrough you’ve been working toward. So, whether you’re scaling to a million or simply trying to land your next client, take the leap, believe in yourself, and trust the process. Success might feel unseen right now, but with unwavering faith, it’s closer than you think. As always if you need any help with building faith into yourself or for your clients feel free to send me a message via my website.
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Joana Dockute, Business Development Specialist/ Business Coach
Joana Dockute is a business development specialist and a business coach with a background in running her own direct sales and marketing company for 7 years. When it comes to helping her clients go to the next level Joana perfectly understands their problems, as she had to go through most business development stages herself before she became a business coach. She loves helping business owners 'find their voice', design, and implement customized business systems and processes. Each business is different, so there is no one-size-fits-all. Joana's mission is to help entrepreneurs succeed without having 'to sell their soul'. Meaning, if the strategy doesn't align with your values you shouldn't even consider it.
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