Branding is a buzzword in the marketing industry for a reason. Many company names are now identified worldwide as their product due to effective branding. For example, Xerox is an American corporation that sells print and digital document products and services in more than 160 countries. But Xerox has become a second name to make hard copies.
Results have shown that branding for an organization has multifaceted benefits from recognition of a corporate, product identification, increased advertising, and increased public demand.
The brand of an organization is the personality of that organization in front of its clients and consumers. Building the brand/personality of an organization can help you keep your audience loyal, which will, in turn, lead to more sales.
In the eLearning industry, by customizing brand unified eLearning content and design ideas in the final training product, you can ensure your brand is the center stage. Not only will this help you gain an advantage over your competition, but it will also help your target audience automatically trust your company.
The key is to carefully include branding elements like logos, colors, and the motto in your Learning Management System (LMS) that provide a clear, encouraging, brand-oriented message to learners and trainers. You can also include branding elements of the client for the final training product for learners.
The first and most important step here is to identify the right tool for your company that comes packed with the features you truly need along with an option of personalizing your course.
For example, a suitable WordPress LMS plugin can let you develop and manage your customized online course material, memberships, conduct polls, grade quizzes, receive funds, and much more.
Here is a list of branding elements you must include in your corporate training LMS to make a phase with the platform and brand of the corporation.
1. Logo
A logo is a word and image-based emblem that identifies a company. An excellent logo communicates a corporate mission and values. The goal of logo design is to create the ideal visual brand symbol for a corporation.
Stamping a logo everywhere on the LMS from the home page to the whole user interface and specialized content can help the corporate trainer and employee build a connection with the brand and trust the brand of the LMS for the long run.
2. Color Palette
Colors are a universal identifier of brands around the world. Corporate logos, themes, websites all include omnipresent color palettes to have uniqueness and identification of the brand.
A corporate training LMS can also provide specialized color T-shirts, stationery with logos for onboarding employees representing brand value for additional amplification with recognition of the LMS.
Incorporating the specialized color palette of the brand in the corporate training LMS can help employees absorb the culture of the corporate.
3. Banners on the dashboard and login page
The dashboard and login page of the corporate LMS is the introductory or home page of the whole training program. The customized banner on the dashboard and login page includes logo, color, graphic, and text that provide a clear understanding of the corporate values to the employee. Also, the corporate training LMS banner adds to the credibility of the brand.
4. Communication with the client
Every branding element like logo, color palette, theme, motto, graphics element, and specialized text should be embedded in every communication with the client for a corporate training LMS.
All communication with the clients includes emails, calls, online meetings, offline meetings, bills, packaging of the hardware, and everything beyond.
Conclusion:
Branding works best when it's everywhere from the software storefront, a dashboard to communicate with the client so that the end-user - learner, who interacts with it daily, remembers it. The tiniest piece of training material to the overall visual design of the entire platform may all be created to represent the corporate identity with a customized LMS. A logo imprinted on top of a training course isn't the end of branding. It also includes more obvious components like graphics as well as more subliminal elements like tone and message. When learners go through training, a customized LMS guarantees that they adopt the culture of the company.
