Alyssa Martyn is a leading Educator, Coach, and Speaker specializing in female voice empowerment. She's the Founder of Voice of Her, providing online courses and coaching that support and empower leading women and female entrepreneurs to own their voice, master communication, monetize their knowledge, and drive their careers and lives forward.
In the fast-paced, ever-evolving world of coaching and service-based businesses, attracting the right clients can feel like searching for a needle in a haystack. It’s easy to get lost in a sea of competition, chasing clients who don’t align with your vision or values. But what if the solution wasn’t about chasing at all? What if attracting your dream clients came down to one simple yet powerful act—owning your voice?
As a coach or service provider, your voice is more than just words; it’s the expression of your mission, expertise, and energy. When you fully step into your authentic voice, you become magnetic to the clients who resonate with you. They’re drawn not just to what you do, but to who you are. Here's why owning your voice is the key to building a business filled with clients you love to work with.
1. Clarity in communication builds trust
In the coaching world, trust is everything. Whether you're offering life coaching, business consulting, or any other form of personal development service, your clients need to trust you with their vulnerabilities and goals. The fastest way to build that trust? Clear, authentic communication.
Owning your voice means confidently articulating your message and what you stand for. When your communication is clear, consistent, and aligned with your true values, it builds trust with potential clients. People don’t just buy your services; they invest in you. Clients are far more likely to choose a coach whose voice resonates deeply with their own beliefs and needs.
2. Authenticity filters the right clients
When you try to appeal to everyone, you end up connecting with no one. Many coaches and service providers fall into the trap of diluting their message, hoping to attract a wider audience. But the reality is, the more specific and authentic your voice, the more you'll filter in clients who truly resonate with you.
Your dream clients—those who are eager to work with you, respect your expertise, and align with your mission—are out there. However, they can only find you when you're unapologetically yourself. Own your unique voice, quirks, and perspective. Speak directly to the type of clients you want to attract, and you’ll naturally repel those who aren’t a good fit, saving you time and energy in the long run.
3. Your voice sets you apart from the competition
In a crowded market, your unique voice is what differentiates you from the competition. Other coaches and service providers may offer similar services, but no one can replicate how you deliver your message, teach your methodology, or guide your clients.
Owning your voice helps you stand out because it allows you to offer something no one else can: you. Whether it’s your storytelling style, your ability to make complex concepts simple, or your passion for a specific niche, embracing your voice makes your brand memorable and distinct. Clients are drawn to that uniqueness, choosing you over someone else because they feel a deeper connection to who you are, not just what you offer.
4. Confidence in your voice attracts higher-quality clients
When you own your voice, you step into a place of confidence—and confidence is attractive. As a coach or service provider, your confidence in what you bring to the table reassures potential clients that you are the right person to help them achieve their goals.
High-quality clients—those who are willing to invest in themselves and in your services—are looking for a coach who exudes confidence in their abilities. When you fully own your voice, you project the confidence needed to attract clients who are serious about the transformation you're offering. These clients are more likely to respect your time, follow through on commitments, and value your expertise, creating a more fulfilling working relationship.
5. Owning your voice leads to better boundaries
As a service provider, healthy boundaries are crucial for maintaining your energy and delivering your best work. When you own your voice, you’re more likely to set and enforce those boundaries, both in your business and personal life.
Clearly communicating your boundaries—whether it’s your availability, your process, or the types of clients you accept—helps ensure that you’re working with people who respect and value your time. It also prevents burnout, allowing you to focus on delivering high-quality results to your clients. The more aligned your voice is with your boundaries, the more you’ll attract clients who appreciate and respect those limits.
6. Your voice creates emotional connection
As a coach or service provider, you aren’t just selling a service—you’re offering transformation. And transformation is deeply personal. Your dream clients need to feel an emotional connection with you to trust that you can guide them through their journey.
Owning your voice helps you establish that emotional connection. When you speak from a place of vulnerability, authenticity, and passion, it resonates with clients on a deeper level. This connection goes beyond transactional business relationships; it builds lasting loyalty. Clients who feel emotionally connected to you are more likely to recommend you, become repeat clients, and be champions of your brand.
Practical steps to owning your voice in business
Owning your voice may sound abstract, but it’s a practical skill that you can cultivate. Here are a few actionable steps to get started:
Identify your core message: What do you stand for? What is the transformation you offer? Get clear on your core message, and make it the foundation of your communication.
Embrace vulnerability: Don’t be afraid to share your story, struggles, and unique perspective. Vulnerability creates relatability and helps potential clients see the human behind the business.
Be consistent: Show up consistently with your voice across all platforms, from your website to social media. This consistency builds trust and recognition.
Set boundaries: Clearly communicate your boundaries, both in terms of client expectations and availability, to ensure you're working with those who respect your time and energy.
Practice confidence: Confidence comes with practice. The more you own your voice, the more confident you’ll feel speaking about your business, and the more confident you feel, the more you’ll attract clients aligned with your mission.
Owning your voice is one of the most powerful ways to attract your dream clients as a coach or service provider. It’s not about speaking louder than everyone else; it’s about speaking truer.
When you own your voice, you build trust, set yourself apart, and attract clients who truly resonate with your mission. So, stop chasing after clients and start attracting them by embracing the unique voice that sets you apart in the market.
Read more from Alyssa Martyn
Alyssa Martyn, Voice, Feminine Leadership & Business Coach
Alyssa Martyn is a leader in voice empowerment work for women. After a career as a professional actress, Alyssa found purpose in helping leading women and female entrepreneurs harness the power of their voices, and create their best lives and businesses. Upon stepping into leadership, she soon realized childhood trauma had silenced parts of her voice that were required for building an impactful business, so she began to focus on the throat chakra, discovering groundbreaking work. She is the Founder of Voice of Her, providing online courses that support and empower women to own their voice and full expression so they can build their best lives, make an impact, and hold their true feminine frequency. Her motto: As we speak, so we create.
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