New York hosted Amazon Prime’s first ever Upfront event at which the streaming service unveiled what launches viewers can expect in the coming year.
New content – some of which has been created by Amazon MGM Studios - includes a series based on the Tomb Raider video games series with Phoebe Waller-Bridge set as writer and executive producer. There is also a game show hosted by MrBeast; and a sequel to Road House, which has attracted nearly 80 million worldwide viewers to date. New seasons are planned for Mr & Mrs Smith; as well as The Lord of the Rings: The Rings of Power. Season One was viewed by more than 100 million people worldwide.
The star-studded launch event saw appearances from Reese Witherspoon; Will Ferrell and Jake Gyllenhaal as well as a performance by Alicia Keys.
The company revealed at the event that Prime Video now has an average monthly ad-supported reach of 200 million global customers, 115 million of whom are in the US.
“No other streaming service can reach the number of customers with premium entertainment that we can. And our audience is not just a number on a page,” said Mike Hopkins, senior vice president of Prime Video and Amazon MGM Studios. “We know them. And we want to help you get to know them, too. They're highly engaged viewers who are passionate about the deep and broad selection of programming we deliver, including live sports, series, and films.”
