Written by: Hanna Hermanson, Executive Contributor
Executive Contributors at Brainz Magazine are handpicked and invited to contribute because of their knowledge and valuable insight within their area of expertise.
Lifestyle entrepreneurship is all the rage these days – and rightly so! Creating a business that revolves around your “dream life” (not the other way around) is VERY appealing. And many entrepreneurs are choosing to prioritize freedom & flexibility over a “success at all costs” mentality – especially women, who are leading the charge, and fully embracing the feminine values of ease and flow, in their businesses. Gone are the days of sacrificing personal well-being and happiness in order to “check the boxes” and achieve the traditional markers of success. But how do you create a marketing plan for your business that aligns with your goals? And how do you ensure that your marketing efforts generate a steady stream of income? Let’s talk about it.
How To Become A lifestyle Entrepreneur In 5 Steps:
Lifestyle entrepreneurs yearn for a balanced life, working 3-4 enjoyable days a week, as they reject the notion of sacrificing well-being for success. They relish the freedom to work from anywhere, leveraging technology and digital platforms to deliver value…..while at the same time, indulging in all the “vacation vibes” and life-enriching experiences that bring sparkle to life. By prioritizing their own happiness and embracing a harmonious approach, lifestyle entrepreneurs infuse their work with creativity, inspiration, and a genuine sense of fulfillment.
Sound “too good to be true?” – think again! By crafting a “big picture” strategic marketing strategy that hinges on a cohesive sales funnel, you’ll be able to easily convert followers into clients….while still having the freedom to live your dream life.
Step 1: Manage your calendar
Effective calendar management is essential for aligning your marketing plan with your lifestyle and goals. Consider checking astrology and vacation schedules to optimize your timing. Schedule speaking gigs, retreats, launches, books, and new products strategically for maximum impact and engagement. Organizing your calendar sets the stage for a well-planned and strategic marketing strategy in the world of lifestyle entrepreneurship.
Step 2: Choose your spotlight campaigns
In the realm of lifestyle entrepreneurship, it's important to align your marketing efforts with your personal passions and values, and in his book Oversubscribed, Daniel Priestley champions the idea of creating “spotlight campaigns” to do just that. By identifying causes/interests you’re deeply passionate about, you can create spotlight campaigns (think “themes”) that reflect your authentic self and foster a genuine connection with your audience.
What does this do for you? By selecting spotlight campaigns that align with your values, you not only contribute to something greater than yourself…..but also attract a loyal community of customers who share your passions. These campaigns become powerful vehicles for storytelling and relationship-building – and THAT helps you foster a deeper connection with your audience. Each quarter, decide on a new spotlight campaign….then craft compelling content around that campaign that not only promotes your products or services…..but also reflects the genuine alignment between your brand, and the causes you champion. Embrace your authentic self, and let your passions shine through in your strategic marketing strategy.
Step 3: Create your marketing tiers
To streamline your audience's journey from “passive observer” to “paying client,” it's important to establish clear marketing tiers. These tiers will serve as a roadmap for building a well-defined sales funnel…..while focusing on your spotlight campaigns across multiple platforms.
Tier 1: Crafting an uplifting opt-in experience In Tier 1, the goal is to make the FIRST experience people have with your brand uplifting and remarkable. Offer a valuable opt-in (or “freebie”) that resonates with your target audience, like a free meditation, a 5-minute audit, or a simple quiz. This initial interaction sets the foundation for building trust and connection. And by delivering immediate value (and leaving a lasting impression), you create a positive first touchpoint that encourages “your people” to continue engaging with your brand.
Tier 2: Delivering high-value content that captivates Moving to Tier 2, it’s important to leverage the power of human connection and establish yourself as a trusted authority in your niche. Consistently deliver high-value content through emails, podcasts, articles/blogs, and LinkedIn posts. By showcasing your authenticity and expertise, you naturally build trust and a loyal following. Encourage your audience to signal their interest and engage with your content, allowing them to become ACTIVE participants in your brand journey.
Tier 3: Guiding your audience to discover the magic In Tier 3, it’s all about providing your audience with an opportunity to experience your magic, firsthand. Host events like open houses, webinars, or 5-day challenges that allow potential customers to interact with your brand and experience the value you offer. By providing immersive demonstrations and rich opportunities for engagement, you heighten their understanding and excitement, leading to higher conversion rates and customer satisfaction.
Yep! – by implementing these marketing tiers, you create a structured pathway that nurtures your audience and guides them toward becoming loyal customers. Aligning these tiers with your spectacular spotlight campaigns ensures that your marketing efforts remain focused and purposeful…..which leads to (drum roll please!) meaningful connections and business growth.
Step 4: Expand your brand
To take your brand to new heights, it's important to focus on expanding your reach and visibility – no one likes talking to the SAME people over and over again. So how do you accelerate your brand’s exposure and attract a broader audience? Exponential Growth Activities (EGAs). EGAs can include anything that drives sustainable growth….above and beyond your “regular” marketing tiers. Everyone’s EGA blend will look different, depending on individual strengths and human design. But in general, EGAs often include:
Build strategic partnerships Seek out like-minded entrepreneurs or businesses in complementary niches, and explore collaborative opportunities.
Publish a book Consider writing a book to establish yourself as an authority and attract a wider readership.
Start a podcast Start a podcast so that you can share insights, interview experts, and connect with a growing community.
Implement a referral system Empower your satisfied customers to spread the word about your brand, and amplify your reach through word-of-mouth marketing.
So go ahead! Embrace these growth strategies, and watch as your brand expands its influence and attracts a diverse audience eager to engage with your offerings.
Step 5: Amplify your feminine brilliance
With a solid marketing structure in place, you gain the freedom to elevate your energetic vibration and embrace the power of your feminine brilliance. It's time to set the vibe, call in the essence of who you are, and channel it into your marketing. Embrace what feels good, go with the flow, and trust in the divine timing that orchestrates it all. Remember, it's all energy.
Infuse your unique brilliance into every interaction, allowing your true essence to shine through. And most of all….trust that when you embody your feminine power and stay connected to your purpose, people will naturally find their way to you through various channels. Embrace this journey of self-expression and watch as your magnetic energy amplifies your impact.
Embrace lifestyle entrepreneurship and your strategic marketing plan with feminine brilliance
Ready to give it a go? By implementing these five steps in your marketing plan, you can fully enjoy the “spoils” of lifestyle entrepreneurship AND grow your biz at the same time. In fact….with a well-defined sales funnel, captivating spotlight campaigns, strategic growth activities, and an infusion of your unique essence, you can create meaningful connections and foster exponential business growth….before 2023 comes to a close!
But you don't have to do it alone. As the CEO and founder of The Feminine Marketing Boutique, I support Queen CEOs in building a customized marketing funnel for their badass businesses. So if you’re curious about embracing the power of feminine brilliance in your marketing, reach out, and let’s start this exciting journey together!
Looking for a little DIY coaching? Join us on Tuesday, July 11th, 12-1:30 pm CST, for our free LIVE event – Radiant Vision: Map Out Your Big Picture Marketing Strategy.We’ll show you how to put ALL the right marketing tiers in place, so that you can create a cohesive funnel that keeps your community engaged, and inspired to take action. Save your spot here!
Hanna Hermanson, Executive Contributor Brainz Magazine
Hanna Hermanson is the founder and CEO of Done for You Copywriting for Coaches. As a life and business coach for years, Hanna gained deep insights and intuitive knowledge about what motivates people to take action. Hanna and her team of expert copywriters combine these insights with creative copy strategies to scale coaching businesses and help transformational leaders get back into their zone of genius. Hanna's work can be found in Forbes, Thrive Global, and her book “Dream Life is Real Life” on Amazon.
When she’s not writing or strategizing, she can be found carbo-loading for half marathons or frolicking on the beaches of Mexico with her husband and labradoodle.
