Written by: Kristen DeGroot, Executive Contributor
Executive Contributors at Brainz Magazine are handpicked and invited to contribute because of their knowledge and valuable insight within their area of expertise.
Have trouble thinking of topics for your agency’s blog and for your guest posts sometimes?
Of course, your agency needs a blog. But, oftentimes, we agency owners need help with topic inspirations. So, it’s always been helpful to me to follow other agency blogs to get inspired while staying up to date with the industry.
Following the right blogs keeps you updated on how other agencies are making waves so that yours can stack up. It’s super easy to reverse engineer their strategies when you follow their blog.
There are some agency blogs that I’m really digging right now and I would be doing you a disservice if I didn’t put them in front of you.
And remember, my blog is all about agency growth, so it offers high-level strategies; you can access it here.
ArtVersion
Blog link: Click here
My favorite post: An Introduction to Branding and Design Marketing
Blog insights from the agency: “Our blog serves as a nexus for our design insights, trends, and expertise, positioning us as thought leaders in the user-centric design space. As an industry-leading digital design agency that assists brands in crafting impactful experiences, we leverage our blog to educate our audience, foster engagement, and drive organic traffic, thereby amplifying our brand's digital footprint and showcasing our commitment to human-centered design.”
Planted marketing
Blog link: Click here
My favorite post: Finding Support as a Woman Entrepreneur
Insights from the agency: “I use our articles to help with SEO for growing our agency. Our blogs are also created with the intention of help women entrepreneurs or women-owned businesses learn more about marketing for their small business.”
Flow SEO
Blog link: Click here
My favorite post: Scaling Organic Traffic With Programmatic SEO
Insights from the agency: “Flow SEO's blog is immensely effective because we fill it with engaging content centered around actionable tips, insightful data, research studies and inspired ideas. As not only experts but lovers of SEO, we find it crucial to stay active within our industry community by sharing information
and learning from the conversations that follow.”
BWK
Blog link: Click here
My favorite post: How To Start Your Story
Insights from the agency: “The blog is mostly effective for *reinforcing our position as
thinkers and doers with customers*. It does not drive new, converting
traffic to the site. We know what it's good for, and it works.”
Creatum studios
Blog link: Click here
My favorite post: Cracking the Code: Backlinks Vs. Content
Insights from the agency: “Our blog has been a great branding and SEO tool, as it has brought awareness, impressions, and valuable traffic to our website. As an agency, we have leveraged its power by positioning keywords that let local business owners and companies in Miami (and now opening operations in Dallas) find a digital agency that provides the searched services by them. Plus, by supplying them with relevant information on digital marketing services, our blog lets new prospective clients dig into how we can help boost their Businesses.”
Perk copywriting
Blog link: Click here
My favorite post: 6 Startup Branding Mistakes You Can Easily Avoid
Insights from the agency: “As a copywriting and content marketing agency, it's crucial we present a thoughtful and effective blog. More than half of our organic search traffic discovers us through blog articles. When new leads reach out in response to an article, we can use their search to determine initial areas of interest and pain points they may have. This allows us to better serve individual customers based on their specific search queries.
Merchynt
Blog link: Click here
My favorite post: Maximize Your Local Marketing With ChatGPT
Insights from the agency: “We launched a blog about a year ago without expecting much and have been blown away by how much it's helped our agency. Writing blog posts and emailing them as a weekly newsletter allows us to stay engaged with our clients, partners, and leads weekly, as well as demonstrate our expertise, which has led to higher sales.”
App agent
Blog link: Click here
My favorite post: The Ultimate Guide to Finding and Collaborating With UGC Creators
Insights from the agency: “Our blog is a trusted resource for mobile marketers seeking practical advice and proven strategies. We've earned a reputation as industry thought leaders, thanks to our insightful content
that addresses real-world challenges in such a niche sector of marketing. By leveraging our blog, we've built credibility and a strong community of professionals who enjoy sharing their knowledge.”
Ajroni
Blog link: Click here
My favorite post: The Ultimate Guide to a Comprehensive Website Design Checklist
Insights from the agency: “Our blog is our digital campfire, the place where we come together to share hot-off-the-press insights about web design and digital marketing trends. Every piece of content we put out isn't just facts and figures; it's creativity sprinkled over knowledge aimed at inviting more readers to our space, building stronger bonds with existing clients, and yeah ––nudging the SEO needle in the right direction too.”
Dragan digital
Blog link: Click here
My favorite post: Best Social Media Channel For Affiliate Marketing
Insights from the agency: “Our blog effectively positions us as thought leaders in the industry, driving organic traffic and nurturing client relationships. We leverage it for SEO, client education, and as a content resource for our broader marketing strategies.”
Keystone click
Blog link: Click here
My favorite post: Email Campaigns: Blast Your Way to the Top of Your Audience’s Inbox
Insights from the agency: “As an agency who believes in education, it’s important to provide value to our community. We want our readers to be confident in the important marketing and business decisions they are making and our blog helps educate them. We use our blog as a means to showcase our expertise and give back. It also encourages us to stay educated and keep learning.”
Uplift content
Blog link: Click here
My favorite post: Why Are Case Studies Important?
Insights from the agency: “86% of the traffic to our website starts on a blog page, meaning the majority of our site visitors find one of our blog posts through search and enter our site that way. To drive even more traffic, we spend two hours every week optimizing existing posts so that they perform even better.”
YellowFin digital
Blog link: Click here
My favorite post: Google Ranking Factors You Need To Prioritize in 2023
Insights from the agency: “Our blog is a testament to the power of strategic content and SEO practices.. It's been pivotal in enhancing our organic rankings and driving quality traffic to our site. Beyond its role in drawing visitors, our blog serves as an educational platform, shedding light on the complexities of digital marketing and showcasing our expertise. This dual strategy of augmenting visibility while educating has resonated deeply with our audience. As a result, we've noticed a significant uptick in inquiries from potential clients seeking our services who have benefited from our content. The blog's ability to convert informed readers into eager clients underscores its pivotal role in our digital strategy.”
Dagmar digital marketing
Blog link: Click here
My favorite post: How to Market Your Local Business With Content
Insights from the agency: “We notice our pieces that are timely and either a how to or opinionated tend to do the best and get the best results. We're not out to 'tip the apple cart' but if we have a strong opinion on something or a process we know works well (and hasn't already been created) we make sure to create,
publish, and share our pieces. We use social media, newsletter, and messages to clients to really leverage our content.”
Perrill
Blog link: Click here
My favorite post: How to Determine a Google Ads Budget
Insights from the agency
“We leverage our blog by:
Creating smart content that addresses our audience's pain points and answers questions our current clients have to educate our clients and audience
Featuring a number of voices from our agency to leverage the diverse talent we have in house and to share our expertise
Promoting our blog on our LinkedIn platform, in our email newsletter, and in our LinkedIn newsletter
Using it as a lead generation tool through utilizing well-placed CTAs, offering gated content, and providing valuable information that builds trust”
Wheels up collective
Blog link: Click here
My favorite post: How to Close More B2B Sales: 5 Tips For Top Strategies
Insights from the agency: “Our blog is a vital resource for crafting captivating social content and enriching our newsletter. We leverage blog posts to connect with prospective leads, forging valuable relationships. The blog holds immense value for our agency.”
Intuitive digital
Blog link: Click here
My favorite post: How to Develop a Paid Media Strategy That Gets Results
Insights from the agency: “Our blog works to demonstrate our extensive knowledge and authority around topics for the services we provide. For in-house marketing managers, lots of our posts are actionable and tactical for them to take and use in their own work. Our extensive content helps to increase the keyword rankings for our site relevant to the work we do. It also acquires backlinks from other agencies and marketing sites that reference our work in their posts, which in time helps increase our domain authority and boosts our overall SERP Rankings.”
DCM communications
Blog link: Click here
My favorite post: 4 Steps to Get Started With Email Marketing
Insights from the agency: “The DCM blog is the perfect space to continue to educate my clients (and attract new ones) with relevant tutorials, research and marketing tips and trends from my perspective alongside links to related articles and services. Once it goes on the blog, I send it out to my list in email, then break it apart into social posts so I get multiple pieces of content out of each post.”
App maisters
Blog link: Click here
My favorite post: How Generative AI is Transforming Experience For Everyone
Insights from the agency: “Our blog positions our agency as a thought leader and brings in a lot of our website traffic. We also leverage our blog posts in our email marketing to establish expertise.”
Need help with your agency’s blog?
Having written over 1,000 blogs about marketing and agencies, one of my many services at The Campfire Circle is to create blog posts. Both guest posts and posts for agency blogs. So if you want a little content creation help, contact me here.
Does your agency have a blog? Share the link in the comments below and I will mention in an upcoming post!
Kristen DeGroot, Executive Contributor Brainz Magazine
Kristen DeGroot is the CEO of The Campfire Circle, an agency for agencies. She has been helping agencies grow for over a decade. Kristen has an English writing degree so a lot of her strategies that she implements for her clients are content driven. Basically, Kristen grows agencies so that agency owners can spend more time on what matters: Doing awesome client work.
