Written by: Hanna Hermanson, Executive Contributor
Executive Contributors at Brainz Magazine are handpicked and invited to contribute because of their knowledge and valuable insight within their area of expertise.
What does it look like when your business is “flowing” with ease? Maybe it’s a steady stream of new clients. Maybe it’s a thriving online presence. Maybe it’s a pile of “paid in full” invoices sitting in your inbox, while you play at the beach. Whatever your ultimate vision is, I want you to consider the notion that your business (and life!) has the potential to be even better than you could ever imagine. How good can it get? There are 3 essential elements that create true “business flow.” And when these elements start humming together in harmony, abundance quickly becomes the norm.
1. Mindset: The foundation of flow
Surprise, surprise. Achieving “flow” in your business hinges on cultivating the right mindset (first and foremost) – because your mindset shapes how you perceive and engage with the world. In order to grow, you have to be willing to face your own limiting beliefs. And for many of us, that process is a spiritual journey, filled with struggle and discomfort. But transitioning from “worker bee” to Queen CEO marks the inception of your role as a true visionary – and along with it, comes the ability to manifest your dream life.
Women business owners who want to expand beyond 6-figures cannot ignore their own mindset blocks. And for those who want to expand into ease, there are a few key mindset shifts that need to happen:
Release Control, Delegate, and Surrender As a business owner, the desire for control over every aspect of your business is natural. Yet, true flow requires relinquishing your “death grip” on the minutiae. Seeking assistance is a sign of strength (not weakness), and when you can learn how to delegate responsibilities, you become a more effective and empowered leader. Allow yourself to stop overworking, and get comfortable with not “doing” all the time.
Guard Your Mental Real-Estate In order to create “flow” in your business, you need to set boundaries and eliminate unnecessary “time wasting activities.” Guard your mental real-estate, and reserve your valuable energy for creative thought, strategic planning, and critical decisions. Avoid the drain of overthinking minor details. And cultivate a sense of purposeful focus.
Trust the Process and Divine Timing Let go of the need for everything to work out “perfectly” and place trust in the natural process/divine timing of your business journey. The ocean ebbs and flows – and your business will do the same. When you stop focusing on needing clients, and simply trust that your aligned intentions will magnetize clients to you, everything will become easier. This shift in perspective reduces stress and fosters a more positive outlook, based on the The Law of Attraction.
Are these mindset shifts necessary for success? No - you can use hustle and willpower to FORCE your success, all day long. But in order to do it with ease and flow, it’s essential to do the “inner work.”
2. Building your dream team
In your quest to find business flow, the second piece of the puzzle is to build a supportive team. But how do you know what to delegate, and what to keep for yourself?
One of the most powerful things you can do as a leader is identify the specific areas where you excel, and where your passions lie. Delegate tasks that fall outside your zone of genius to your team, and allow yourself to shine in your true visionary capacity. The key to “letting go?” – when building your dream team, it’s important to hire experts who can contribute to the success of your business without the need for extensive micromanagement. Operational tasks are an obvious hand-off (admin duties, bookkeeping, client support). But also, your marketing is a prime candidate for delegation. Why? Because in today’s busy online marketplace, developing a “remarkable” personal brand requires both strategy and creativity. Crafting engaging content, managing multiple marketing channels, and successfully building a network of potential leads, requires a significant amount of time and expertise. Not to mention, consistency and dedication. If you’re trying to “do it all” — YOU are the biggest bottleneck to expanding your own reach. What got you here, won’t get you there. And when you allow yourself to put on the “delegation hat,” you empower yourself to focus on what truly matters. 7-figure earners are sweating over the emails they send, or obsessing over every detail – they have a team in place. And they leverage the power of delegation to scale their businesses to new heights.
3. Systems & structures: The backbone of business flow
In order to truly embrace “flow” in your business, it’s important to create a solid set of systems and structures that act as the framework to your vision – after all, there’s nothing more chaotic than a visionary without a plan. The good news? You don’t have to do it alone! In fact, involving experts can be a game-changer.
For instance, if you've been manually handling client inquiries, an expert can help you design an automated system that ensures prompt responses, freeing up your time to focus on more critical aspects of your business. You might even consider hiring an Online Business Manager (OBM) or an Executive Assistant who excels in the art of creating and maintaining efficient systems. The goal is not to make radical changes but to refine and enhance your existing operations, making them more seamless and effective. With well-designed systems and structures, your business becomes a well-oiled machine, enabling you to navigate challenges with ease and enjoy the flow of success.
Balancing masculine strategy with feminine flow
In the pursuit of business flow, one final thing to consider is the value of balancing both masculine and feminine energies within your entrepreneurial journey.
The masculine energy represents structure, strategy, and growth, while the feminine energy embodies intuition, creativity, and adaptability. And at the end of the day, it's the dynamic interplay between those two forces, that can truly unlock the potential of your business and lead to a state of harmonious flow. How do you do that successfully?
Embrace creativity
Encourage creative problem-solving and innovative thinking within your team. Recognize that solutions don't always come from a structured, data-driven approach – in fact, sometimes, the most brilliant ideas emerge from a spark of creative inspiration. By fostering a culture of creativity, you empower your team to think outside the box and explore new possibilities.
Remain adaptable
Even within a well-structured environment, change is inevitable. The ability to pivot and adjust your strategies in response to shifting circumstances is a hallmark of successful businesses. Embrace flexibility and open-mindedness as you navigate the ever-changing landscape of entrepreneurship.
Allow room for intuition
While data and logic are valuable, your intuition can provide valuable insights that may not be immediately apparent. Trust your gut feelings when making strategic decisions – sometimes, your inner wisdom knows what's best for your business.
Prioritize sustainable growth
Ensure that your business growth aligns with your core values and supports a balanced, fulfilling life. Striving for growth without considering the impact on your well-being can lead to burnout and dissatisfaction.
By maintaining a harmonious balance between masculine strategy and feminine flow, you create a business that not only thrives, but also enriches your life in meaningful ways. This holistic approach is the true essence of business flow, where success and well-being coexist in perfect harmony.
Create your dream life: Go with the flow
Having a business that allows for ease and “flow” is a pretty significant goal for many entrepreneurs. Forcing success can definitely work, in the short run… but in order to create a sustainable business that fuels itself, it’s essential to focus on: cultivating a strong mindset, building a supportive team, and developing key systems/structures. It’s also essential to bring balance and harmony to any business, by integrating both masculine and feminine energies.
Curious about how to start delegating the tasks that fall outside of your “zone of genius?” As the CEO of The Feminine Marketing Boutique, I’d love to chat about working together! We create magnetic marketing strategies for Queen CEOs using feminine principles, so you can live your dream life! – let’s connect!
Hanna Hermanson, Executive Contributor Brainz Magazine
Hanna Hermanson is the founder and CEO of Done for You Copywriting for Coaches. As a life and business coach for years, Hanna gained deep insights and intuitive knowledge about what motivates people to take action. Hanna and her team of expert copywriters combine these insights with creative copy strategies to scale coaching businesses and help transformational leaders get back into their zone of genius. Hanna's work can be found in Forbes, Thrive Global, and her book “Dream Life is Real Life” on Amazon.
When she’s not writing or strategizing, she can be found carbo-loading for half marathons or frolicking on the beaches of Mexico with her husband and labradoodle.
