Written by: Kiesha King-Brown, Executive Contributor
Executive Contributors at Brainz Magazine are handpicked and invited to contribute because of their knowledge and valuable insight within their area of expertise.
The last year and a half have surfaced many learnings, including the need for businesses to simplify complexity to enable quick shifts as customers, markets, and the economy demands. It’s taught us that relationships and experience relative to customers must always be a priority.
Unexpected changes outside our control and uncertainty can strongly influence customers’ trust, loyalty, and commitment to a Brand.
Beyond strategic, in-the-moment leadership, companies must leverage technology to simplify, connect, and have the ability to effectively pivot as needed. They must be able to meet customers where they are at any given time and bring customers along on the ever-changing journey. And they must be able to do so in a way that creates trust at every point of the customer journey as it is redefined at the moment.
They must be able to connect more with their target market in a personalized manner.
They must be able to engage more than they connect.
They must be able to empathize before they can engage.
As ironic as it sounds, to create this next level of experience along the customer journey, your business has to mirror the business landscape…and the business landscape has become technology-based with AI at the forefront.
Leveraging AI-powered solutions can help you execute and accelerate results.
Optimize marketing strategies from content to email and text to advertising.
Artificial intelligence coupled with a CRM system transforms into a self-updating, auto-connecting system that engages in relationship management on your behalf. In the meantime, it’s also collecting data that enables you to build more meaningful relationships at the appropriate point in the journey.
Leveraging AI makes it easier to communicate with your target audience, nurture leads, and increase revenue. It uses Natural Language Processing to bring clarity to “how” to communicate in a way that best resonates and encourages engagement.
AI can eliminate bots relative to targeted marketing spend, focusing solely on those ready to buy. This results in a decrease in expense and an increase in sales.
Take the guesswork out of the customer relationships and be confident in what the customer is looking for, when they are looking for it, and details specific to it.
Get insight and clarity around what your customers think and how they feel about your logo, colors, products/services, etc.
Learn your customer…what’s the niche within the niche, what are common hobbies, etc.
Improve efficiency, accuracy, and effectiveness.
Get data-based information to make more informed decisions with urgency.
Gain deeper levels of insight to differentiate strategy.
Position the organization for both speed and agility.
AI learns at 2/3 the speed of light or better. The learnings are translated into data and insights, quickly positioning you ahead of the competition.
You’re either behind, stagnant, or accelerating when it comes to the growth journey. And that growth journey is strongly dependent on your business' ability to the influence customer journey.
…and to do it better than the competition.
Acceleraite your journey—maximize growth.
Kiesha King-Brown, Executive Contributor Brainz Magazine Kiesha King-Brown is a business savvy, customer centric tech enthusiast. She partners with businesses to maximize the effectiveness of branding, marketing, and strategy with the power of AI. Kiesha also helps Start-ups and businesses with intuitive go-to-market strategies and the only smart platform, Pillar Five, that functions like a Smart GPS to get businesses from Seed stage through maturity successfully and supports a technology based ecosystem.
Kiesha has a Bachelor’s in Marketing, an MBA in Management, is a member of the AI Academy for Marketers and a Certified Executive Coach. Kiesha has held Sr. Leadership positions in Fortune 200 Retail Companies serving up to the Territory Level and working on company level strategy. She has also helped small businesses improve strategy and profit in own her consulting business.
