Danielle is an award-winning property management leader with over a decade of experience. As Head of Property Management at Ray White Maroochydore, she specializes in team leadership, process efficiency, and investor success, helping property managers and investors achieve smarter, more effective growth.
Many real estate business owners focus heavily on sales, often overlooking the potential profitability within their property management division. While sales may bring in quick revenue, property management can provide long-term, stable income, if managed effectively.
How well do you really know your property management department?
If you own a real estate business, chances are your sales team is your primary focus. But what about your property management department? Do you know how much profit you’re missing out on? Many business owners underestimate the potential of their property management division, assuming it’s just a supporting function rather than a key revenue driver.
It’s time to ask yourself some tough but necessary questions:
Have you audited your rental pricing strategy? Are you charging what the current market will bear, or are you leaving money on the table?
Are you tracking your lost managements? How many landlords are leaving your agency each quarter, and do you know why?
Do you know your true profit margins? Many business owners don’t have a clear understanding of how profitable their property management division really is, or could be.
The cost of complacency
Without the right processes in place, your property management division could be quietly bleeding revenue. Many agencies don’t conduct regular rental appraisals, leading to properties being rented at below-market rates. Others fail to measure key performance indicators such as lease renewal rates, arrears, and management losses, all of which directly impact long-term profitability.
Two simple processes to boost your profit in 2025
With a few strategic changes, you can transform your property management department from a break-even operation into a powerful profit center. I specialize in helping real estate business owners implement two core processes that ensure consistent revenue growth:
Optimized pricing and rental reviews: Regularly reviewing rental prices against market conditions can significantly increase your annual revenue. I provide simple tools to streamline this process and ensure your properties are always achieving top-dollar rents.
Lost management tracking and retention strategy: If you don’t know why landlords are leaving, you can’t fix the problem. I introduce a system to track and analyze lost managements, helping you implement strategies to retain more investors and reduce churn.
Are you ready to unlock more profit?
Most real estate business owners don’t realize how much profit they’re leaving untapped in their property management division. By making small but impactful adjustments, you can increase revenue, improve investor satisfaction, and future-proof your business.
If you’re ready to take control of your property management profitability in 2025, let’s talk. I offer tailored coaching and consulting to help real estate business owners implement proven strategies for sustained success.
Get in touch today to start maximizing your property management returns!
Read more from Danielle Antonello
Danielle Antonello, Elite Property Management Coach
Danielle is a forward-thinking property management leader, always seeking new ways to innovate, streamline, and elevate the industry. As Head of Property Management at Ray White Maroochydore, she embraces change, efficiency, and a positive mindset to drive success. She helps investors and property managers adapt, grow, and stay ahead. Passionate about leading with vision, Danielle shares insights that challenge the status quo and inspire smarter, more effective property management.
