Written by: Yves Preissler, Executive Contributor
Executive Contributors at Brainz Magazine are handpicked and invited to contribute because of their knowledge and valuable insight within their area of expertise.
Consultancy plays an integral role in the overall success of any project – and this is especially true when it comes to the fitness industry.
The health and wellness market is booming, with consumers spending increasing amounts of money on products and services that improve their fitness, nutrition, appearance, and sleep. This is great news for business owners who operate in the fitness sector, but in an increasingly saturated market – how do you ensure you stand out from the crowd and turn a profit?
Combining his personal passion for health with years of consulting experience, Yves Preissler helps businesses working in the fitness industry overcome these types of challenges and thrive by providing fitness turnkey solutions for commercial, residential, hotel, and large-scale home gyms.
Advice You Can Trust
With over 20 years of experience working in the fitness industry, Yves Preissler has gained a wealth of expertise and is a well-established name in the world of fitness consultancy.
Being active and moving the body has always been a huge priority and passion for Yves. Having used fitness clubs since being a teenager, Yves completed his first fitness qualification aged just 21 – an achievement that marked the beginning of a long and prosperous career in the industry. This experience has given him a direct perspective into the world of fitness, where he has developed an extensive knowledge of what makes a successful gym.
In addition to founding YP Business Consulting, Yves is also the Founder and CEO of AFROFIT – a company aiming to build the first gym chain in East Africa.
“Being directly involved in the fitness industry enables me to see first-hand what does and doesn’t work”, says Preissler. “This makes me well-positioned to offer my expertise to clients ‒ and I’m passionate about maintaining that link so that I can be an authoritative and trusted voice in the industry.”
Consultancy is Key
Being knowledgeable is essential to succeeding in the health and fitness industry.
Fitness industry trends will evolve in parallel with changing consumer behaviors, so it’s valuable to consult with an experienced business that knows how to navigate this continually developing market.
“Knowledge is power in the ever-changing health and fitness industry”, comments Preissler.
“Our experience of the market and its dynamics enables us to assist companies, products, and services with market entry and position. We give businesses the best chance of success by equipping them with the information, insights, and industry data they need to attract and retain a wide customer base – all whilst establishing a strong brand and achieving their long-term commercial goals.”
Creating a Healthier Society
YP Business Consulting is dedicated to creating a fitter, healthier society by designing fitness and leisure facilities for both first-timers and seasoned users. Each club is built for a specific target market, with the investor in mind – meaning projects are both cost-effective and profitable.
Tailor-Made Concepts That Deliver Results
The projects which YP Business Consulting’s team is working on are characterized by high-end finishes and attention to the smallest detail.
Designed to create a tailor-made concept for projects that generates the results required, the consultancy guides investors, developers, and business owners through all the stages required in a successful project.
From researching the market and feasibility analysis to financials, location sourcing, concept design, development, project management, recruitment, sales, marketing, operations and much more ‒ YP Business Consulting oversees the entire project from start to finish to ensure the best results.
Yves Preissler, Executive Contributor Brainz Magazine
Yves Preissler is the founder of YP Business Consulting. Yves is leading a team of professionals bringing a wealth of global expertise in providing fitness turn key solutions for commercial, residential, hotel and large scale home gyms. The YP team guides investors, developers and business owners through all the stages required in a successful project: Market / competitive studies, feasibility analysis, detailed financials, location sourcing, concept design, design/ project development, project management, recruitment, sales, marketing and operations.
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