Bianca is your go-to expert in Social Media and Mailchimp. Leading the team at B Thriven, she's all about creating custom solutions for SMEs worldwide. Since kicking off B Thriven in 2019, she's been on a mission to help businesses tackle those tricky marketing challenges.
Creating engaging and effective content for social media and email marketing requires more than just promotional messages; it demands a connection with your audience at a personal and professional level. Here’s a guide to expanding your content strategy by incorporating a blend of personal stories, achievements, conversational pieces, tutorials, industry news, and seasonal events, all drawn from your existing business resources.
1. Share your brand's story
Narrative storytelling can significantly enhance audience engagement. Share the story behind your brand – why you started, what motivates you daily, and the personal experiences that shape your business philosophy. Whether it’s team outings, a desired lifestyle, or transformative life events, these stories resonate deeply with audiences, making your brand more relatable and inspiring.
2. Highlight achievements and affiliations
Boost your brand's credibility by sharing achievements such as awards, certifications, or notable memberships. This not only celebrates your successes but also builds trust and establishes your brand’s standing in the industry. Such content can be presented through eye-catching infographics, brief posts, or featured spots in your newsletters.
3. Engage in conversations
Use recent interactions or conversations with clients as content. This approach adds a conversational tone to your communications, illustrating your active engagement with customers and your responsiveness to their needs. Discuss common inquiries or highlight specific client stories to demonstrate your commitment to service and solutions.
4. Create quick tutorials
Offer value through short, informative tutorials. Ensure these videos or step-by-step guides are concise, ideally no more than one minute long, focusing on practical tips and tricks that provide immediate benefits. Tutorials can be about using your products, implementing best practices, or even quick fixes that address common challenges.
5. Provide timely industry news and tips
Keep your content fresh and relevant by sharing industry news and tips. This informs your audience and also positions your brand as a knowledgeable authority. Tailor content to current events and trends to ensure it's timely and of immediate interest.
6. Celebrate seasonal events and themes
Aligning content with seasonal events or themes can greatly increase engagement. For example, accountants might share tips around the end of the financial year, while retail businesses could highlight special holiday promotions. These posts should be timely and relevant and provide useful information that aligns with the seasonal needs of your audience.
7. Introduce clients and team members
Humanise your brand by introducing team members or highlighting client stories. This builds a more personal connection with your audience and showcases the people behind your success. Such introductions can be done through short posts, videos, or features in your newsletters or social media posts.
8. Repurpose and share existing blog content
Maximise the visibility of your valuable blog content by sharing it across your social media platforms and email newsletters. This not only drives traffic back to your website but also reinforces your key messages and expertise.
9. Engage with polls and interactive content
Increase engagement by incorporating polls, quizzes, or engaging questions into your content. This can be a fun and effective way to learn more about your audience’s preferences and increase engagement.
Conclusion
By integrating these diverse content ideas, you can enhance both your social media and email marketing strategies. Keep content concise and focused, with posts ideally around 100-150 words, to maintain audience interest and engagement. Leveraging your existing resources creatively and effectively ensures a steady stream of compelling content that resonates with your audience and strengthens your brand's presence in the digital world.
Bianca Schwartpaul, Social Media and Mailchimp Expert
Bianca is your go-to expert in Social Media and Mailchimp. Leading the team at B Thriven, she's all about creating custom solutions for SMEs worldwide. Since kicking off B Thriven in 2019, she's been on a mission to help businesses tackle those tricky marketing challenges. She understands the hurdles companies face online and is all about offering smart, encouraging ways to get past them. Her team is super skilled at putting together personalised strategies in social media and email marketing, making sure each client doesn't just get by, but actually stands out in the crowded online world. With a big focus on putting clients first, she's always there, guiding businesses on their path to success.
