Written by: Jer Peters, Executive Contributor
Executive Contributors at Brainz Magazine are handpicked and invited to contribute because of their knowledge and valuable insight within their area of expertise.
If you're new to using content marketing to boost your online presence, don't be intimidated.
I've written this article to give you 6 tips for crafting an effective visibility plan for your business to help you get started.
1. Set your goals.
The difference between success and failure can be determined by having the appropriate goals. Determine what you want to accomplish. Examine the details to evaluate if the goal is realistic.
Your goals should be accompanied by a well-thought-out action plan. To make it easier to achieve, break it down into stages. Every time you check something off your list, you'll feel more motivated.
2. Know your audience.
It's impossible to overstate the importance of knowing your audience. It's one of the most important aspects of a good content marketing campaign. You might as well be shooting in the dark if you don't have it. If you want to get the most out of your content marketing, first figure out who it's for.
3. Identify your content platforms.
There are numerous platforms on which you can post your material. Having your own website should, of course, be at the top of your priority list. It's also crucial to have a strong social media presence. Find out what other platforms your audience prefers.
4. Decide on content types.
Once you've figured out where your target audience hangs out, you can start thinking about what kind of information you should be sharing. You may repurpose your material into a variety of media, including videos, infographics, podcasts, and more, in addition to blog posts and articles.
5. Create content.
Now comes the difficult part. Whether you do it yourself or not, creating content will take time. Expect to spend a large amount of time in front of your computer if you're establishing your business on your own. If you don't want to do it, you should think about outsourcing. It'll most likely be expensive, but you'll have more free time.
6. Promote and market.
Your content is not going to get discovered on its own. You’ll need to go out there and promote yourself. You can make it easy for your audience by adding social media sharing buttons on your site. Then you can straight up ask them to share it with their own networks!
Getting and staying visible in the online world is important to your business’s success in the digital space. The combination of these 6 tips have proven to be very beneficial to improving online visibility and therefore implementing each step is crucial.
If you feel like you need more help with improving your online presence, then the Online Business Visibility Guide might offer you more guidance in establishing your presence online.
Jer Peters, Executive Contributor Brainz Magazine
Miss Jer Peters is a certified business coach and digital marketer who helps ambitious entrepreneurs to start, grow and scale successful businesses to create their desired life through entrepreneurship by learning how to stand out online and attract more sales. After spending years working corporate jobs, she opted to take on entrepreneurship, and through her rewarding journey, she found a way to also help others unlock the key to the future they desire. She now devotes her time to working with entrepreneurs who are either just starting or have been in business for a while but have been struggling to figure out how to make it work to have the results they need. By addressing the foundations of their businesses, she helps them set their business up for growth and scale via paid or organic methods. She believes that there is always more to life than what initially seems possible.
