Written by: Sunu Philip, Executive Contributor
Executive Contributors at Brainz Magazine are handpicked and invited to contribute because of their knowledge and valuable insight within their area of expertise.
Who doesn’t love a good story?!
Stories have captured the attention of generations of children and adults alike.
And it’s the stories that draw us even now when we open a social media app or check our emails.
In a distracted online world, it’s more essential than ever to use stories to build familiarity and trust with your ideal client.
A story will stick in the mind of your audience long after you’ve shared it. It only takes one good story to get someone interested in what you’re offering them.
This is especially important when you’re trying to sell your high-ticket offers. Including stories in your content plan will make a big difference in the engagement and conversion rates.
Stories work for all kinds of businesses in diverse industries but these must be stories that stick and are told in your unique voice.
For a story to work, it must have the following components:
It emotionally connects with the audience.
There’s a logical connection between the story and what you’re promoting.
It should showcase a practical, tangible result.
With that in mind, let’s take a look at 5 types of stories you can use to sell your high-ticket offers.
1. Mission Story
When you share your mission story, you’re telling your people why you do what you do. They get to connect with the bigger picture of your work and the impact you’re hoping to make.
A mission story creates intrigue in the audience and they’re curious to read about your big ‘why’. They get to see the heart behind the transformations you provide and it touches them on a deeper level.
Sharing your mission with your audience makes your passion visible. It connects with their emotions and they get a different perspective of the work you do.
If you want to share a mission story, you can start with:
Your big ‘why’ - the purpose behind what you do.
An ‘aha’ moment that directed this trajectory in your life.
A lifelong dream that you’re making a reality.
2. Client Transformation Story
Everybody loves a good ‘before and after’ story and a client transformation is sure to resonate with your audience, giving them a glimpse of what they get by working with you.
This is not just a way for you to showcase the transformation you provide, but it’s also a way to celebrate the success of your clients.
You can present a client transformation story in multiple ways:
Celebrate a client’s progress.
Showcase the results you got for them as a case study.
Detail the process you went through with them.
Do a big ‘before’ and ‘after reveal.
The before and after a story is sure to connect emotionally with your audience, and there’s also the practical aspect where they can see the transformation firsthand.
3. Teaching Story
The purpose of a teaching story is of course, teaching. You can pick one of the problems that your ideal client faces and present it in the form of a story.
The context is very specific to a particular problem, so such stories might not be readily available for you.
If you’re working with B2B clients and you have a team to support you, you can brainstorm and come up with a funny story about a hypothetical situation that your client might find themselves in.
You can use the story to outline the solution and the transformation that your ideal client will get by working with you.
This kind of story has a more logical bend to it. You’re showing your client exactly what state they’re currently in and how working with you would be beneficial to them.
4. Empathy Story
Empathy is one of the most underrated skills in the digital world. So when you share a story that empathises with your audience, it tugs at their heartstrings.
You can share an incident from your life where you’ve walked in your ideal client’s shoes. If you’ve had some kind of similar experience as your client, it will help them feel understood.
This kind of story starts with your personal experience but ends with what changed for you and how you can help them get the same results.
Your audience knows you’ve walked the same path and that you understand what they’re feeling. When you share the transformation you underwent, that gives them hope.
They connect with you emotionally, and since you get them, they’ll be convinced that you’re the best person to work with them through their situation.
5. Failure Story
There’s something about failure stories that capture our attention. When you share about a failure you’ve experienced, it makes you more real to your audience.
Stories of failure logically connect with the audience and they realise that yes, people do fail. You have failed too and you’re not just painting a rosy picture of your life.
You’re a real person with ups and downs, failures and successes up your belt. This makes you more approachable and shows your ideal client you’re only human.
Failure stories are powerful because it allows you to empathise with your audience as they may be going through something similar.
Reading about your failure story and how you bounced back from it will spark them on to intense action and get them to start working with you.
In conclusion, I think we can all agree that stories are a great way to connect with your audience and get them interested in your high-ticket offers.
Keep a journal handy where you can jot down ideas for different stories that come to mind. Then as you get time, you can flesh them out and use them wherever feasible.
You don’t have to restrict your stories to just your social media or email campaigns. You can also use them as blog posts, create videos out of them, and incorporate them into other kinds of marketing material.
The key is to tell captivating stories that touch your audience emotionally, show them practically how you can help, and lead them to a logical decision of working with you.
Looking for other ways to start selling your high-ticket offers? I can help!
To know more about me and my work, please visit my website.
Sunu Philip, Executive Contributor Brainz Magazine
Sunu is an international lead magnet expert specializing in creating a lead magnet and launch funnels that help coaches and consultants consistently sell their high-ticket offers with ease. She has been in the digital marketing industry for the last 12+ years, working with varied industries, and has helped her clients generate £3 Million+ yearly income through SEO and inbound marketing strategies. A high-school teacher turned online marketing consultant, Sunu is passionate about supporting people who love to transform the lives and businesses of their clients. Over the past 2 years alone (since she embraced the title ’The Lead Magnet Lady’), Sunu has helped hundreds of entrepreneurs and small business owners share their story, build their tribe, increase their impact, and get more leads and sales by designing and setting up an efficient lead magnet and launch funnels for their businesses.
