Written by: Kimberly Viera, Executive Contributor
Executive Contributors at Brainz Magazine are handpicked and invited to contribute because of their knowledge and valuable insight within their area of expertise.
Real expertise is the sign of a true professional. While some advise the "fake it till you make it" approach, pretending to be an expert even when you’re not is a bad idea. The moment the illusion crumbles, your credibility shatters, leaving you exposed as a charlatan.
So, here’s what to do instead: You need to become a real expert. Reading a handful of articles won’t do it. Instead, follow these steps...
Step 1: Read everything you can get your hands on
The key here is to go straight to the source and read in-depth and unbiased information. For example, let’s suppose you want to become a copywriting expert. If you look around, you can find plenty of copywriting information. But most of it is rehashed.
Go back to the original sources and learn directly from them (e.g., Cialdini, Ogilvy, etc.), and then keep informed about new and developing information.
Step 2: Experiment in the niche
Once you’ve absorbed as much information as possible, then you need to jump in and start testing out the strategies yourself. For example, if you’re studying copywriting, then you need to start testing headlines, calls to action, offers, and more to see for yourself what really works. In other words, don’t take anyone else’s word that something works – find out for yourself. Then you can share your experience and not just your accumulated knowledge.
Step 3: Develop your own style
Once you start experimenting and testing out ideas, start putting your own (new) spin on old methods.
In other words, you’ll want to develop your own style when it comes to completing tasks and achieving goals in your niche.
You also need to be sure your new methods work. That’s why you’ll want to recruit trusted others to test out your ideas. As an added benefit, this step also provides you with plenty of case studies and other proof that your ideas work. Work with people and then you can showcase how you’ve helped people solve real problems.
Step 4: Condense complex concepts to simple parts
By the time you’ve done extensive study and experimentation in the niche, you’re going to be well on your way to becoming an expert. Now one of the keys to truly becoming an expert is the ability to simplify a complex concept to its most basic and simple parts – and then teach it to others in an easy-to-understand way.
You see, a lot of people get overwhelmed with information in a niche.
One of your jobs is to be able to show people what to focus on, what to ignore, and what steps to take. If you can do this, people will start to see you as an expert.
Step 5: Stay in the loop
You don’t learn something once and consider yourself an expert. Instead, you commit to continued learning and experimenting. Things are going to change in your niche, so you need to change with them.
You don’t become an expert overnight, you don’t become one simply by reading, and you certainly don’t stay one if you don’t stay current. Use these five steps to become a true expert in your field.
And, when you are ready to turn your knowledge into a lucrative business, come and JoinTheEveolution.com
Kimberly Viera, Executive Contributor Brainz Magazine
Kimberly Viera is on a mission to help every woman become financially independent and gain control over her life by starting an online business. As the founder of JoinTheEveolution, she helps women build transformational coaching and wellness businesses that earn them a sustainable living within a year while giving them the time and lifestyle freedom they've been dreaming of. Stop Letting Things Happen. Start Making Them Happen. Join the Evolution.
