Written by: Daisy Raudales
Living in a world driven by digital technology, it is essential to implement content marketing into your digital strategy. When executed strategically, content marketing can bring many benefits to your business as it helps you build online awareness, increase your credibility, and can attract new customers.
In fact, “67% of marketers report that content marketing generates demand/leads, 72% of marketers say that content marketing helps to educate the audience, and 63% say that it helps build loyalty with existing clients/customers,” according to a recent study by the Content Marketing Institute.
Content marketing can be defined as the practice of creating and distributing relevant and valuable content directed to your ideal customer. Examples of content marketing include blogging, email marketing, social media marketing, video marketing, SEO and more. Content marketing is also extremely effective and is cost-efficient compared to other traditional forms of advertising.
When promoting your business it is important to ensure you follow the right steps in order to market your business effectively, to position yourself as an expert and to target your ideal prospects. Here are our top 5 tips to market your business and attract your ideal customers.
1. Develop a strategy.
Whether you're implementing social media for your business, or publishing a blog on your website, it is important to develop a detailed plan in order to identify the type of content you are going to share, your brand messaging and the distribution method. This will create an effective framework that allows you to create relevant content that will attract your audience and keep them engaged. You can search for online templates to help you.
2. Use the right tools.
Have a clear understanding of the tools you will use to promote your content. Also, take advantage of softwares that will help you streamline your marketing activities. For example, if you intend to use social media to promote your business, have a clear understanding of the social media platforms you will use and identify why they are effective. We also recommend researching tools that can help you streamline your activities. For example, you may want to use a social media scheduling tool to publish your content or AI tools to help you with caption writing.
3. Brand your content.
Remember to brand your content wherever you promote it online. Whether you’re creating a newsletter, or a social media post, always remember to incorporate your branding and follow your brand guidelines. This includes incorporating your brand colours, fonts and logo where appropriate.
4. Create a consistent schedule.
The key to getting your business in front of new audiences is to promote your business consistently. This can include sharing frequent newsletters, social media posts, and blogs on your site. Create a consistent schedule for yourself that you can follow. Also, invite others to like, share and comment on your content to build your engagement and awareness.
5. Measure your results.
Measure the effectiveness of your content marketing. Whether it’s measuring your social media analytics or website analytics, track your results often. We recommend measuring your analytics on a monthly basis and identifying ways that you can improve your performance.
Want to develop a strong digital marketing strategy for your business? Looking to promote your business consistently and effectively? DRPR can help! Our team of digital marketing experts will help you with all of your needs! Whether it's managing your social media marketing, email marketing, and even website updates, our goal is to alleviate your marketing tasks and get your business in front of your ideal customers. Learn more at www.drpr.ca
About the author:
Daisy Raudales is a leader in the Communications field. Holding a degree in Communications and Digital Media as well as an Advanced Diploma in Public Relations (PR), Daisy has gained extensive experience in the industry conducting tasks in media relations, communications planning, social media marketing, email marketing, website development and more. Having turned her passion into a life-long career, she opened DRPR in August of 2020 in order to provide online marketing solutions to entrepreneurs during the rise of COVID-19. Located in Durham, Ontario her agency provides long-term support to entrepreneurs in digital marketing, branding and PR.
