Written by: Sunu Philip, Executive Contributor
Executive Contributors at Brainz Magazine are handpicked and invited to contribute because of their knowledge and valuable insight within their area of expertise.
A high-ticket offer is a great way to provide something premium and valuable to your ideal client, while also giving you the opportunity to work with fewer clients in a deeper manner and increase your income.
Creating a high-ticket offer isn’t rocket science, but it isn’t a cake walk either.
Over the past year, I’ve studied hundreds of high-ticket offers and discovered what makes them attractive to buyers.
I’ve understood how these offers are positioned, so business owners are able to charge premium prices and get people interested in signing up.
Now, I can give you a list of crucial components that you’ll want to include in your premium high-ticket offer.
I’ve come up with this list based on:
Research for the high-ticket offers I’ve created and sold
What my clients have done and what’s worked for them
A detailed survey of my audience regarding the high-ticket offers they’d signed up for
Without further ado, here are the 5 components that make a premium high-ticket offer.
1. Experience
Why do people visit luxury resorts? It’s because they love the ambience and experience they find there.
They’re willing to pay a premium price because they know their experience will be worth it.
When you're thinking of creating a premium high-ticket offer, you’ll have to map out what your ideal client will experience when they sign up for it.
Clearly define how this will be different from all your other offers, and from those your competitors are offering.
Explain what luxury components you will be offering them, because ultimately, you want them to see this as a luxury package.
You want potential buyers to feel wowed by the experience in store for them - and that needs to be reflected in your offer.
2. Transformation
Most coaches provide some kind of transformation in their offers, and that’s the main reason people want to buy a particular package.
You need to let your ideal client know how their life is going to change when they sign up for your high-ticket offer.
You’ll have to provide them with a list of tangible and intangible outcomes they’ll get as a result of going through the process with you.
People are ready to invest big money when this transformation is clearly detailed.
When they see the transformation you’re providing and how much it means to them, they’ll be ready to jump in and invest with you.
3. Deliverables
Let’s go back to our earlier example of a luxury resort.
When these resorts promote their packages, they list out everything that’s included in it - food and beverages, the type of room, recreational activities, complementary services, etc.
In the same way, when you’re mapping out your high-ticket offer, you’ll want to make a comprehensive list of everything your ideal client will get when they sign up for it.
It should provide details like:
What’s included in the offer
How these features will be delivered
What they’ll find inside once they sign up
What the entire process will look like
What aspects will be done for them
This will give potential clients a picture of the tangible features they’ll receive when they purchase your high-ticket offer.
When this part is clear, they’ll see the immensity of what they’ll be getting from you and be more likely to purchase your offer.
4. Support
Nobody wants to go through something alone. They need to know someone is in their corner.
And this is especially true of your high-ticket clients.
You need to let them know how you will be with them through their entire transformation process.
Give them an idea of how you’re going to step into the role of an expert mentor or guide and direct them through to the end result.
You could do this through coaching calls, mindset sessions, 24/7 support via email or Messenger, etc.
What you’re providing your ideal client is a premium service, so they need to know they’ll get a little hand-holding from you.
When you make them feel seen and understood, you give them the secure feeling that you’ve got their back and they’ll appreciate you for it.
5. Pricing
Let me preface this section by saying, you can charge a premium price.
You don't have to limit yourself.
You are creating a sacred space for your ideal client and it's ok to charge for that.
If you’ve noticed, there is an overlap between each of the previous components - they build up on each other.
So, once you’ve combined all the other components, it’s essential to price it right so that it’s placed as a premium offer.
It’s human instinct to consider expensive things a luxury.
I'm not advocating that you package something substandard and sell it as premium. What I am saying is that you can create a super VIP experience for your clients and charge big money for it.
When you’re pricing your high-ticket offer, it has to match the value projection from the other 4 components I’ve mentioned above.
Consider the value you’re providing and also the person you're targeting before you fix the price.
I know it might feel scary to create a high-priced package.
You might have an internal conversation going on…
“Why am I creating this package?”
“Who is going to buy from me?”
Sometimes, you know the big things you can do but you might sabotage yourself with these doubts and questions.
When that happens, I recommend that you journal it out - find your fear and tackle it head on.
Your fear isn’t bigger than what you’re capable of.
There are 7 billion people in this world and you probably need only 2 or 3 high-ticket clients at a time - you can't serve any more with your full attention.
You have an unlimited pool of people who can be your clients.
So, shift your mindset, go forth, and get it done!
Need someone in your corner while you map out your high-ticket offer?
I’ll be happy to help!
To know more about me and my work, please visit my website.
Sunu Philip, Executive Contributor Brainz Magazine
Sunu is an international lead magnet expert specializing in creating a lead magnet and launch funnels that help coaches and consultants consistently sell their high-ticket offers with ease. She has been in the digital marketing industry for the last 12+ years, working with varied industries, and has helped her clients generate £3 Million+ yearly income through SEO and inbound marketing strategies. A high-school teacher turned online marketing consultant, Sunu is passionate about supporting people who love to transform the lives and businesses of their clients.
Over the past 2 years alone (since she embraced the title ’The Lead Magnet Lady’), Sunu has helped hundreds of entrepreneurs and small business owners share their story, build their tribe, increase their impact, and get more leads and sales by designing and setting up an efficient lead magnet and launch funnels for their businesses.
