Written by: Jana Short, Executive Contributor
Executive Contributors at Brainz Magazine are handpicked and invited to contribute because of their knowledge and valuable insight within their area of expertise.
In the world of business, brand recognition and credibility are paramount. One effective way to achieve these goals is by investing in publications, covers, and paid podcast spots. However, why should someone pay to be featured in a magazine or on a cover if they are not a celebrity or influencer? The answer is simple: by investing in these platforms, one can gain valuable exposure and reach a wider audience.
It's essential to remember that it costs the publication between $500 and $3000 to publish and support an article or cover. Therefore, when deciding what space to invest in, it's crucial to do some homework and determine the highest return on investment. Here are five tips that will help you build your brand and credibility, attract clients, and promote your products or services:
1. Find out their reach and who their target market is
When choosing which publication to invest in, it's essential to understand the audience they cater to. For instance, if you are a fitness coach, you wouldn't do well in a publication for realtors. Knowing the publication's target market and reach will allow you to tailor your message to resonate with the readers and get the most out of your investment.
2. Have a plan
While being featured in a publication or on a cover may feel exhilarating, it isn't enough to drive traffic to your website or products. It would be best to have a focused plan on where you want to drive traffic and what vehicle you want to use to get them there. With a plan in place, you can make the most of your features and turn them into real business growth.
Having a plan can also help you measure the return on investment. For instance, if you have a rock-solid plan, you can expect to book close to 5 to 40K with the release of each issue.
3. Your covers and features are evergreen
Another benefit of being featured in a publication or on a cover is its evergreen content. Even if your feature is from March 2022, you can still use it to your advantage in 2023 and beyond. By understanding the power of being published and recognized in your field publicly, you can take advantage of this evergreen content to drive traffic to your website or promote your products or services.
4. How to approach editors, podcasters, and talent bookers
To increase your chances of being featured, it's crucial to do your homework. Spend time learning about their publication or space and show up in it. Leave a review or a thoughtful comment on their posts and get yourself noticed. Then, ask if they offer a one-time spot for free so you can test the waters. Many publications, such as Best Holistic Life Magazine, provide the first article for free.
5. Have high-resolution photos and an updated bio
When submitting articles or covers, one of the biggest mistakes is submitting pictures that can't be used due to low-resolution or outdated bios. If you're submitting to a high-end magazine, they expect high-quality content, not selfies. To shine in this space, ensure you have high-quality photos and an updated bio. By presenting yourself in the best light possible, you can increase your chances of being featured and making the most of your investment.
In conclusion, building brand recognition and trust with potential clients is vital for the success of any business. Investing in publications, covers, and paid podcast spots can effectively achieve these goals. By understanding the publication's audience, having a focused plan, leveraging evergreen content, doing your homework, and presenting high- quality content, you can increase your chances of being featured and making the most of your investment.
Take advantage of the opportunity to establish yourself as a leader in your field! Download the Best Holistic Life Magazine app to explore the benefits of investing in publications, covers, and paid podcast spots.
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Jana Short, Executive Contributor Brainz Magazine
Jana Short is making waves among international influencers and entrepreneurs through her various platforms. She is a highly accomplished mindset coach, NLP & RTT practitioner, entrepreneur, best-selling author, podcaster, and Best Holistic Life Magazine editor. Jana has received numerous accolades for her work, including being named one of Los Angeles' Women of the Year 2023 by Hollywood Soeleish Magazine and One of Los Angeles, Top 15 Coaches of 2023 by Influence Digest+ Magazine.
