Written by: Peggy MacSweeney, Executive Contributor
Executive Contributors at Brainz Magazine are handpicked and invited to contribute because of their knowledge and valuable insight within their area of expertise.
If you are navigating your way through the online marketing world and struggling to be seen, you are not alone. The online space has become busier and busier especially in the past couple of years. If you have recently launched your online business or pivoted from inperson to online world, or just starting to build your additional income stream, you are in the biggest visibility contest ever.
Are you getting the attention you deserve or are you just blending in with the crowd like a chameleon?
Here are 3 things you need to boost your visibility:
Be The Face of Your Business
Nobody likes to do business with a faceless entity. People nowadays don’t just buy products and services. People buy people, stories behind the business. They buy from people whom they know, like, and trust. This is especially true if you are your business.
If you have been hiding behind your logo, tag lines or stock images, you need to consider injecting some personality when you show up, because being impersonal won't help you build that know, like, and trust from your audience.
In the ever-so-crowded market where so many similar products and services are on offer within the same niche, being the face of your business also helps you to stand out from the crowd. Because you are unique. You are the USP of your business. You are what makes your business stand out from the crowd.
Consistent
Consistency means showing up on a regular basis. Human beings in general love consistency and predictability and that includes your prospective clients. It helps you to build trust. Being consistent ensures your audience are getting repeated exposure to you and your business. It is also necessary to help beat the algorithm and increase the chances of people seeing your content on a social media platforms.
But when we talk about consistency, it’s not just about showing up on a regular basis. It is also about the way you show up - the consistency in terms of your content.
Does your content communicate the same kind of value, message and tone across different platforms?
Do all your marketing touchpoints emanate the same type of feeling to all your audience?
Consistency helps you to be more recognizable and memorable to your audience.
Create Content That Converts
I’m sure you’ve heard of the phrase “Content is King”. The purpose of content in marketing is to communicate your value and showcase your uniqueness in the market. It serves the important purpose of building the know like and trust, converting your audience into your leads and leads into your clients.
Yet, many business owners struggle with content creation and have fallen into the trap of putting out generic content for the sake of putting out content. Some even rely on cookiecutter solutions or based their content on random theme days of the year (such as National Pizza Day, Bartender Day, or Public Sleeping Day…).
Anybody can put out generic or random content. They won’t help you to get noticed. They certainly won’t help you to communicate the value of your service. Instead of random and generic, create content that your prospective clients love seeing, content that helps them to understand the value you can bring to them, content that can convert them to leads and clients.
Peggy MacSweeney, Executive Contributor Brainz Magazine
Peggy is a personal brand mentor and photographer. Passionate about the power of visual storytelling, she helps women entrepreneurs who want to differentiate themselves to get visible confidently and attract their ideal clients with their own uniqueness and with scroll-stopping brand images.
Coming from a corporate background as well as being an introvert, Peggy struggled to put herself as the face of the business at the start of her business. Having overcome her own visibility challenge, her bigger mission is to help introverted women launching their business to craft a standout personal brand and visibility strategy so that they can be seen and known as experts in their field.
