Written by: Sachin Parmar
Web design is apparently straightforward, but if that’s really the case, then why are so many sites failing to attract visitors? With the know-how from this article, whether your website is doing its job will no longer be one of your concerns.
Sachin Parmar, Co-founder and Creative Director from evokeu, London’s leading boutique digital marketing and branding agency, shares his team’s three takeaways for creating a superb site.
From Wix to Squarespace, there are so many web design sites that make big claims to customers that creating a website is quick and simple. But, if you want a website that performs well, is unique and stands out from your competitors, then you need the support of a professional.
The ability to create bespoke websites that attract customers and embody brands is a skill that takes years to develop and hone. If you’re going to invest in anything to take your business to the next level, then it’s well worth investing in a web designer. At evokeu, we have an expert team of designers that are ready and waiting to create a website that will become the centre of your business.
Even if you’ve put your trust in the hands of a professional to design your website, as a business owner, it’s still a good idea to be aware of the necessary steps that are needed to design a quality, high-performing site. To equip you with all the knowledge you’ll need, here are the creative team at evokeu’s top three tips to keep in mind when designing a site.
Do the groundwork for web design
To create a website that does exactly what you want it to do, whether that’s raise awareness of your brand or drive sales, you need to do some work prior to the design stages of your site. If you don’t know your current customer base and target market inside and out, spend some time and perhaps money if enlisting the support of an external provider, to research everything that you need to know about the customers you have and the customers that you want. You need to understand what makes them tick, how they shop and their pain points. When you have these findings to hand, you’ll be better prepared to make considered decisions about your website with your customers in mind. It’s very easy to get swept away with what you want your website to look like, but in the nicest way possible, you’re not important when it comes to web design, your customers are king!
Always keep your website’s purpose front and centre
Websites can be created for a variety of reasons. You could be an artist or interior designer that wants to show off their work, so your site might need to act as an online portfolio of your latest projects, or you could be a small independent retailer that needs an online presence to sell your goods. Whatever your purpose for wanting to design and create a website, it’s vital that the primary objective for your site remains central to everything that you do. Your web designer will be able to help you achieve this by constructing a site that always focuses on this goal. For instance, if making sales is key, your designer will ensure that your website is geared up to make the online shopping experience as smooth as possible with easy-to-navigate pages that influence visitors to click ‘place order’.
Test and learn
Even when your website is up and running, and you’ve done the big reveal to your customers, it’s critical that your site continues to evolve. By regularly assessing your website metrics, from how visitors are finding your site to the pages that they’re spending the most time on, you’ll be able to see what’s working well and what isn’t, and can then make tweaks accordingly to improve your site’s capability. Just like your business will continuously adapt to match changing customer tastes and new ways of working, your website needs to follow suit and develop alongside it.
For a website that’ll do all this and more, don’t waste any more time or resources and use the guidance of evokeu to design a website that’s fit for your business.
If you’d like to find out more about Sachin and evokeu, please visit here. You can also follow Sachin on LinkedIn, where he frequently posts business advice and inspiring content.
About the author:
Sachin Parmar is the Co-founder and Creative Director of boutique digital marketing and branding agency, evokeu. With decades of design experience, Sachin has a keen eye for detail and a drive to create consistently superior results. Sachin and his expert team work with big and small brands across many sectors to help clients capture customer attention and create growth. Evokeu also has a vertical brand called Graphic Kitchen, which specialises in the hospitality sector.
