Written by: Sunu Philip, Executive Contributor
Executive Contributors at Brainz Magazine are handpicked and invited to contribute because of their knowledge and valuable insight within their area of expertise.
Setting up a lead magnet funnel is a surefire way to attract your ideal client, nurture them, and get them to buy from you.
A lead magnet funnel starts off with one or more lead magnets that you offer your audience. Those who sign up for it are inducted into an email list where you can build their trust with relevant emails.
When you have engaged your leads through regular communication, you can then present your offers to them and entice them to make the purchase.
At this point you may be wondering what kind of tools you’ll require at each stage of the lead magnet funnel. In this article, I share a variety of good tools that I personally recommend to make the different components of your funnel look more professional.
These are tools I’ve used for my own businesses and some I’ve used for my clients. But you might not need all the tools listed below. You can pick and choose the ones that suit your business requirements at this time.
Lead Magnet Design Tools
1. Canva
Canva is an easy to use online graphic design tool that you can use to create images, printables, PDFs, videos, animations, and more. It has tons of in-built templates that you can easily customise for your own brand. The drag-and-drop editor especially makes creating your lead magnet a breeze.
Key features include:
Online video recorder
Video editor
Free stock videos
Canva live
PDF editor
Text animations
Textures
Photo effects
Pricing: The free version gives you access to basic functionality and 5GB cloud storage. The Pro plan comes at a price tag of £10.99 per month with a 30 day free trial.
2. Designrr
Designrr offers a quick way to turn your text, audio and video content into lead magnets like eBooks, show notes, dynamic flipbooks, and more. You require absolutely no design skills to get started. If you want to repurpose the content you already have into a lead magnet, this is the perfect tool for you.
Key features include:
Ability to import content from any kind of media
Editor to correct typos, add screenshots and blockquotes
Use templates to match your style and branding
Customise any element within the document
Publish to any website, Kindle, ePub, PDF or Flipbook
Pricing: Monthly plans start at $29 with a 7 day free trial.
Landing Page Builders
Thrive Architect is a revolutionary, feature-packed, easy to use visual page builder for WordPress. The ready-made templates, pre-built conversion elements, and instant drag and drop functionality make it easy to create highly converting lead magnet sign up pages and sales pages.
Key features include:
Ultra-flexible column layouts
Attention-grabbing text and image combinations
Total font customisation
Advanced, hover effects
Mobile responsive editing
Dynamic animations and actions
Advanced email marketing integration
Pricing: Starts at $19 a month paid annually for installation on up to 25 websites.
2. Leadpages
Leadpages is another page builder tool that I highly recommend to create all the pages you require for your lead magnet funnel, including opt-in pages, thank you and confirmation pages, sales pages, checkout pages, etc. You can create professional looking pages using the readymade templates within minutes and no coding is required.
Key features include:
Built-in conversion guidance
Unlimited lead collection and traffic
Unlimited page publishing
Unparalleled page load speed
Code-free drag-and-drop customisations
Mobile-responsive, high-converting templates
Pricing: The standard plan costs $37 per month billed annually.
3. Divi Builder
This is a standalone page builder plugin that can be used with any WordPress theme. It offers an endless list of elements that can be used to create highly converting landing pages and sales pages. The drag and drop interface along with in-line editing makes designing new pages a whole lot simpler.
Key features include:
Drag and drop building
True visual editing
Custom CSS control
Responsive editing
Design options galore
Inline text editing
Save and manage your designs
Global elements and styles
Undo, redo, and revisions
40+ website elements
800+ pre-made designs
Pricing: $89 per year for access to all Elegant Themes resources or $249 for lifetime access.
Email Service Providers
ActiveCampaign is my most preferred email marketing platform because it provides all the functionality you’ll need to reach your ideal client, nurture your subscribers, convert them into paying clients, and build a relationship with them.
Key features include:
Scheduled email campaigns
Marketing automations
Sign-up forms
Site tracking
Goal tracking
Advanced reporting
Lead scoring
Email segmentation
Pricing: The Lite plan starts at $9 per month. You can try out their 14-day free trial without a credit card.
2. ConvertKit
ConvertKit is an amazing email marketing platform that's targeted towards creators such as musicians, authors, podcasters and coaches. It has all the features required to turn casual visitors into subscribers, build meaningful relationships, and pitch your digital products to your ideal client.
Key features include:
Sign up forms
Email automations
70+ third party integrations
Seamless content editing
Landing page templates
Easy sales funnel setup
Integrated payment processing
Pricing: Free for 300 subscribers. The paid plans start at $9 per month.
Shopping Carts
1. SamCart
SamCart is an eCommerce platform that helps you sell a variety of digital products such as online courses, eBooks, membership sites, coaching, consulting services, and more. It can be integrated with both your email service provider and payment processor for a seamless selling experience.
Key features include:
Drag and drop page builder
100% mobile responsive
Library of pre-designed templates
Upsells and order bumps
Automated cart recovery
Easy order management
Advanced analytics
Sales and VAT tax support
Pricing: Plans start at $49 per month with a 14-day trial to
2. ThriveCart
ThriveCart is another recommended shopping cart tool that can be used to create high converting cart pages, upsells, and affiliate campaigns. It provides the flexibility to create different types of offers like free trials, split payments, tripwires, flexible subscriptions, recurring sales, discount offers, pay what you want, etc.
Key features include:
Popup or embeddable carts
Drag and drop editor
Seamless integration
Intelligent business insights
Built-in sales tax calculation
Automated customer follow up
One-click upsells and order bumps
Pricing: You can get access to the basic lifetime account for a one-time payment of $495.
All in One Tools
1. Kartra
Kartra is a fabulous all-in-one platform which manages all the individual components of your lead magnet funnel in one place. The advantage of having such an all-round solution is that you no longer have to deal with multiple tools and integrate them with each other.
Key features include
Email marketing campaigns
Marketing automations
Page builders
Membership portal
Shopping cart
Online forms
Split testing
Link tracking
Calendar and appointment scheduling
Helpdesk and live chat
Video hosting
Affiliate management system
Campaign analytics
Professionally designed templates
Pre-built sales funnels
Pricing: The starter plan costs $99 per month and they have a 30-day money back guarantee.
2. Kajabi
This is another all in one platform where you can manage your products, websites, landing pages, marketing automations, email campaigns, and more in one place. From lead magnet opt-ins to selling digital products and services, this tool has it all covered.
Key features include:
Seamless payment integration
Real-time insights
Customisable emails
Flexible page builders
Custom automations
User behaviour
Kajabi mobile app
Pricing: $119 per month with a 14-day free trial.
As I mentioned earlier, you don’t need all the tools I’ve listed here. Not all lead magnet funnels will look the same or have the same components. So, pick only the tools you need based on how your funnel works and the customer journey you have in mind.
Need help getting your lead magnet funnel in place? Get in touch with me.
To know more about me and my work, please visit my website.
Sunu Philip, Executive Contributor Brainz Magazine
Sunu is an international lead magnet expert specializing in creating a lead magnet and launch funnels that help coaches and consultants consistently sell their high-ticket offers with ease. She has been in the digital marketing industry for the last 12+ years, working with varied industries, and has helped her clients generate £3 Million+ yearly income through SEO and inbound marketing strategies. A high-school teacher turned online marketing consultant, Sunu is passionate about supporting people who love to transform the lives and businesses of their clients.
Over the past 2 years alone (since she embraced the title ’The Lead Magnet Lady’), Sunu has helped hundreds of entrepreneurs and small business owners share their story, build their tribe, increase their impact, and get more leads and sales by designing and setting up an efficient lead magnet and launch funnels for their businesses.
