Written by: Cheryl Thacker, Executive Contributor
Executive Contributors at Brainz Magazine are handpicked and invited to contribute because of their knowledge and valuable insight within their area of expertise.
Are you an online coach? If so, engagement and conversions are probably two of your biggest priorities. After all, if people aren't engaging with your content or signing up for your services, your business won't be very successful. In this article, I will share 10 tips that will help you increase engagement and conversions on your website and Social Media profiles. Keep reading to learn more!
Tip no. 1 Be sure to provide value
If you want people to engage with your content and sign up for your services, you need to make sure that you're providing value. Your content should be helpful, interesting, and relevant to your target audience. If it's not, people will quickly lose interest and move on.
Tip no.2 Keep your content fresh
If you want people to keep coming back for more, you need to make sure that your content is always fresh. That means regularly publishing new and exciting content that will keep people engaged. If you're constantly churning out the same old thing, people will quickly get bored and move on.
Tip no.3 Write compelling headline
Your headlines are one of the most important elements of your content. After all, if people don't click on your article in the first place, they'll never even see your great content! Make sure that your headlines are catchy, interesting, and make people want to read more.
Tip no. 4 Use visuals
People are visual creatures, so it's no surprise that using visuals in your content can help increase engagement. Adding images, infographics, and even videos to your articles can make them more interesting and enjoyable to read.
Tip no.5 Be personal
When you're writing your content, be sure to inject some personality. People want to connect with the person behind the business, so don't be afraid to let your voice shine through. Write like you would speak, and people will be more likely to engage with your content.
Tip no. 6 Be engaging
If you want people to stick around, you need to be engaging. That means writing conversationally and using a friendly tone. You should also make an effort to interact with people who comment on your articles or sign up for your services.
Tip no.7 Use social media
Social media is a great way to promote your content and increase engagement. Make sure that you're sharing your articles on all of the major platforms and be sure to interact with people who comment or share your content.
Tip no. 8 Include a CTA
Make it easy for people to sign up for your services by adding clear call-to-actions (CTAs) on your website. Include a CTA on every page and make it easy for people to find the information they need to sign up.
Tip no. 9 Add reviews
Encourage people to leave reviews and testimonials on your website or social media pages. Positive reviews can help increase confidence in potential customers and encourage them to sign up for your services.
Tip no. 10 Optimize your website
Make sure that your website is mobile-friendly. More and more people are using their smartphones and tablets to access the internet, so it's important that your site is optimized for mobile devices. If it's not, you're likely losing out on a lot of potential business.
There you have it! By following these tips, you can create a more engaging experience for your readers that will lead to more conversions. Be sure to put these into practice, and you'll see your business grow in no time!
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Cheryl Thacker, Executive Contributor Brainz Magazin Coach Cheryl Thacker, PCC, BCC is the CEO and Founder of Successful Coaches Enterprise, creator of the Coaching Biz Accelerator program and host of the Master Your Coaching Biz Podcast. She has helped hundreds of coaches create the freedom they crave in life by building successful sustainable businesses. Cheryl believes that every coach has a unique gift to present to the world and it is her mission to help them gain the confidence, skills, and knowledge needed to master their business.
