Written by Alex Gede, E-commerce and Social Media Manager
Alex Gede is well-known in the male modelling scene. As a former Mr Africa International, he has worked with many brands and funded a few himself. When he is not designing men's underwear and creating content, you will find him consulting for brands.
As the year comes to an end, conversations about New Year's resolutions take center stage. Among the most popular resolutions are getting healthier, starting a new business, and adopting more sustainable practices. These goals often inspire action and innovation, making 2025 a promising year for entrepreneurial ventures.
The e-commerce landscape, in particular, continues to evolve rapidly, creating a wealth of opportunities for those looking to turn their resolutions into reality. In 2024 alone, Shopify merchants broke their own records with $11.5 billion in sales during the Black Friday-Cyber Monday (BFCM) weekend. This marked a 24% increase from 2023's record of $9.3 billion. Over 76 million consumers worldwide purchased from Shopify-powered brands, with more than 67,000 entrepreneurs achieving record sales volumes. Additionally, approximately 16,500 online stores made their first sales on Shopify, and Shop Pay payments grew by 58% year over year.
These astounding figures showcase the immense potential of online selling. With advancements in technology, shifting consumer behaviors, and new market demands, now is the perfect time to explore innovative and profitable e-commerce ventures. Here are the 10 best e-commerce businesses to start in 2025:
1. Sustainable products store
With growing awareness of environmental issues, consumers are seeking eco-friendly and sustainable products. From reusable household items to biodegradable packaging, starting an e-commerce store that prioritizes sustainability is a smart and impactful choice. Platforms like Shopify and WooCommerce make it easy to set up and manage an eco-focused online store.
2. Health and wellness products
The health and wellness industry shows no signs of slowing down. Selling items such as fitness equipment, supplements, organic skincare products, or mental wellness tools caters to the increasing demand for healthy living solutions. Shopify and BigCommerce are great platforms for showcasing a diverse range of health and wellness products.
3. Subscription box services
Subscription boxes remain a favorite among consumers. Whether it’s gourmet foods, niche hobbies, beauty products, or curated clothing, subscription services offer a recurring revenue model and foster customer loyalty. Use platforms like Cratejoy or Shopify’s subscription features to streamline your business.
4. Customized and personalized products
Consumers love unique, personalized items. Whether it’s custom jewelry, personalized home decor, or tailored clothing, an e-commerce business that offers customization options can stand out in a competitive market. Over the years, I’ve had the privilege of starting and consulting for a few brands, assisting with everything from branding and building websites to conversion optimization. My current brand, Club Seven Menswear, continues to grow year after year, demonstrating the ongoing demand for personalized products. Consider platforms like Etsy for artisanal products or Shopify for a more robust, standalone store.
5. Digital products and courses
The demand for digital products, such as e-books, templates, software, and online courses, continues to grow. Selling knowledge-based products or tools that solve specific problems is a low-overhead, high-margin business idea. Teachable and Gumroad are excellent platforms for creating and selling digital content.
6. Pet supplies and accessories
Pet owners are always on the lookout for quality products for their furry friends. From premium pet food to innovative toys and stylish accessories, the pet care market offers plenty of opportunities for e-commerce success. Platforms like Shopify or Wix can help you build an engaging pet-centric online store.
7. Smart home devices
As smart home technology becomes more affordable and accessible, consumers are investing in gadgets that enhance convenience and security. Selling smart lighting, voice-controlled devices, or energy-efficient appliances is a trend to tap into. Use Shopify or BigCommerce to manage your inventory and sales effectively.
8. Fashion resale platform
The resale economy is booming, especially in the fashion industry. Launching a platform to buy and sell pre-owned clothing, shoes, and accessories aligns with the sustainability movement and appeals to budget-conscious shoppers. Platforms like Poshmark or Depop are ideal for starting a resale business, while Shopify works well for creating your custom resale marketplace.
Niche food and beverage products
Specialty food and beverage items, such as vegan snacks, craft beverages, or international delicacies, have a growing fanbase. Catering to specific dietary preferences or unique tastes can carve out a profitable niche. Shopify or Squarespace offer excellent templates and features for food and beverage businesses.
9. Home office essentials
With remote work becoming a permanent fixture, there is a rising demand for home office products. Selling ergonomic furniture, organizational tools, or tech accessories tailored for work-from-home setups can attract a broad audience. Shopify and Wix are great platforms to launch and grow your home office essentials store.
Tips for success in e-commerce
Focus on niche markets: Targeting a specific audience can help you stand out in a crowded marketplace.
Leverage social media marketing: Build a strong online presence to connect with your audience and promote your brand.
Prioritize customer experience: From seamless navigation to exceptional customer support, ensure your online store provides a positive shopping experience.
Stay updated with trends: Keep an eye on market trends and consumer behavior to adapt your offerings accordingly.
In 2025, the possibilities in e-commerce are endless. By choosing a business that aligns with your passions and market demands, and by leveraging platforms such as Shopify, Etsy, or BigCommerce, you can create a profitable and fulfilling venture. The key is to act now, use the right tools, and consistently innovate to stay ahead in this dynamic industry. If you are considering starting an e-commerce business, feel free to reach out. I am happy to answer questions and help you navigate the exciting world of online selling.
Alex Gede, E-commerce and Social Media Manager
Alex Gede is an international male model and content creator. After working with brands for more than 10 years, he started consulting and freelancing, helping clients with branding, e-commerce and more. His brand Club Seven Menswear was founded in 2021 and in 2023 won Luxury Men's Underwear Brand of the Year from UK Enterprise Awards 2023.
