Written by: Sibora Halili, Executive Contributor
Executive Contributors at Brainz Magazine are handpicked and invited to contribute because of their knowledge and valuable insight within their area of expertise.
Looking for a profitable Hypnotherapy niche can be overwhelming. How do I know I will succeed? What happens if I change my mind? Here is one Christmassy way to help you gain more confidence in niching down. Imagine your perfect Christmas getaway. How would that look like? Do you picture yourself on the beach or in the mighty mountains? Is it going to snow on Christmas day? Where will you be? In a 5-star all-inclusive Hotel? Or in a cozy snowed-in cabin in the forest? How does it feel to have a private Sauna? And sit in the whirlpool shortly after. Can you already feel the bubbly water tingle your skin?
It's much easier to visualize something when confronted with specific questions. Finding your ideal Hypnotherapy Niche to build your dream business is a similar process. Study the following example to learn how it works.
5 simple steps to help you niche down this Christmas
Scenario: Jackie, 35, female, Hypnotherapist
1. Check in with your family first to specify your goal
Jackie and her husband Steve have a 5-year-old son. During the week, Jackie can work 15 hours. She doesn't have much time to experiment with trial and error. Her business approach needs to be efficient. Jackie's mission is to find a crisp, clear Hypnotherapy Expert Niche. The goal is to save time and attract the ideal clients from the very start.
2. Ask these questions to uncover your purpose:
What gets you excited?
Whom do you want to work with?
What kind of challenge do you want to take on?
Jackie is passionate about pregnancy and birth. Recently, she's had great experiences with HypnoBirthing clients. Now she is trying to figure out who her ideal client is. Will she work with first-time moms who worry about the pain and fear the unknown? Or will she help expectant mothers who need to overcome a traumatic birth experience?
Jackie had a challenging pregnancy. Back then, Jackie had a corporate job and no Hypnotherapy experience yet. Steve, her husband, struggled too. He felt helpless because he didn't know how to best support her. "Is there a way to help all the Steve's out there?" she wonders.
3. Study misconceptions to discover a market gap.
Being pregnant is not always easy. Especially when it seems like your partner doesn't share the same enthusiasm. Men often feel neglected as it tends to be all about the female partner. What if there was a meaningful way to include both?
There is. That's why Jackie chooses to focus on reaching inexperienced fathers-to-be.
I can hear you wonder. There are more women interested in HypnoBirthing than men, correct? Yes, no doubt about that. This is why 99% of the competition is targeting women.
How about standing out from the crowd? Can you imagine becoming the HypnoBirthing Expert for dads instead? How would you name it, though?
4. Reframe your offer to reach an untapped pool of clients
Picture Tom, 35, father-to-be. Tom is a loving husband who wants to support his pregnant wife. The problem is: He has never heard of HypnoBirthing or Hypnotherapy before. What would Tom type into a Google Search to land on Jackie's website?
What about …
How to support my pregnant wife? or how can I help my wife during pregnancy?
Now, that is an intriguing opportunity, right?
Tom doesn't know about Hypnotherapy or Hypnobirthing yet, so why click on it?
Online success starts when you become the most relevant answer
Jackie's shift in perspective empowered her actually to pinpoint a niche. The magic unfolds when you get the wording right. Jackie helps inexperienced fathers support their pregnant wives by teaching them easy-to-follow relaxation techniques.
3 ways you benefit from reframing your Hypnotherapy Niche
You have little to no competition for your unique offering
You can grow organically without having to pay for Google Ads
You get access to an untapped pool of potential clients
5. Find your Niche equivalent on Social Media to drive traffic.
Jackie wants to drive more traffic from Instagram to her website. How can Jackie reach her ideal clients on Instagram? The good news is, they are easily spotted on Instagram.
The best solutions are simple and sometimes too obvious to see.
Niching down is a process that brings opportunities like this to light. And it's as enjoyable as planning your Christmas getaway. So, why wait?
Thank you for your time, and happy Christmas!
PS: Do you want to know more? Read my free and comprehensive guide and learn how to get more Hypnotherapy clients in 3 proven steps.
Sibora Halili, Executive Contributor Brainz Magazine
Sibora Halili (short: Sibi) is a Hypnotherapy Marketing Expert. She first discovered Hypnotherapy from a client's perspective when she transitioned into motherhood. Experiencing the power of Hypnosis firsthand was a game-changer for Sibi. Now she helps Hypnotherapists find a profitable Hypnotherapy Niche. There is a lot of Myth and Misconception around Hypnosis. Sibi designs unique positioning strategies to overcome them. While everyone else jumps on Social Media, she focuses on Google Power Search. She helps Hypnotherapists reach untapped client pools and secure long-term business success. Sibi has a Master's in Digital Media Technologies and founded the Seabee Design Studio in 2015. Also, she's been teaching at the St. Pölten University of Applied Sciences. Her story began in Vlorë, Albania. When Sibi was a toddler, her artistic family moved to Austria. Later, she lived in Ireland, Portugal, Slovenia, and Norway. Today she's settled in the Austrian Alps with her family. Being multicultural, she loves working with clients worldwide.
