Sasha Monique Lewis

Brand Strategist and Designer

Sasha has been working in the field for over 12 years. Her career started in retail development and merchandising after obtaining her degree from the Fashion Institute of Design & Merchandising (FIDM) in Los Angeles.
Her career started in visual merchandising and quickly took her to designing retail spaces all across the country.
 
She was helping companies land HUGE sales partnerships with big name companies and also teaching 250+ retailers how to utilize the power of merchandising and visual storytelling.
 
Since then, she's helped numerous businesses and companies fine tune their branding, get clear on their marketing strategies, improve their web traffic and more. Ultimately she's helped them grow and scale by finding their unique attributes and building upon that. It’s something she does best, find the uncommon denominator within their industry and turn it into their greatest strength.
 
In 2020, INICIO was founded with the goal of allowing entrepreneurs to find their voice and impact, while marrying their passions to create seriously successful brands.
 
Now, our team utilizes our signature framework of Clarity, Cohesion and Expasnion to accomplish results like successfully increasing rates by 700% and booking out each offer, in addition to scaling their business full-time allowing them to leave their corporate job.
 
At INICIO, we operate a little differently. We are creatives dedicated to allowing the skills and talents that you have shine simplistically. So much so, that being a business actually is enjoyable + fulfilling. It's provoking + feels genuine.