Rich Nollen, BSN, RN

Healthcare Marketing and Strategic Growth

It is rare to encounter a leader whose journey exemplifies the intersection of compassion, innovation, and strategic vision. Rich Nollen, is one such leader. As the founder and CEO of Innovare HP, Rich has combined his background in nursing, business, IT, and community development to navigate the complexities of healthcare, redefining what it means to create meaningful impact. His story is one of transformation—from the bedside of nursing to the boardroom of healthcare marketing—highlighting Rich’s drive and belief in the power of change.
 
At the core of Rich’s work is a mission to connect healthcare providers with the communities they serve in ways that are both purposeful and empathetic. Innovare HP embodies this mission—reshaping healthcare marketing by focusing on targeted outreach, optimized demand capture, and multichannel pipeline acceleration. With a deep commitment to improving lives and expanding access, Innovare HP stands out as a business driven by the goal of empowering communities, and taking our partners' reach to global heights.
 
Rich's diverse expertise in strategic planning, technology solutions, and community engagement has been key to Innovare HP’s success. He has helped healthcare organizations bridge gaps and build lasting relationships with their care recipients through creative, thoughtful, and data-driven programs. His approach is human-centered, recognizing that healthcare is about people, and that marketing should be focused on building trust, fostering relationships, and delivering valuable education.
 
In today’s increasingly complex healthcare marketing landscape, Rich’s vision is grounded in integrity, common sense approach, and an understanding of how technology and community engagement can drive improved outcomes. His leadership has guided Innovare HP to build a successful business model that continues to inspire others. Through his work, Rich demonstrates that the fusion of passion, purpose, and practicality is essential for sustainable growth and meaningful change in the healthcare sector.
 
Rich’s influence continues to shape the future of healthcare marketing, focusing on people, communities, and the vast opportunities that emerge when we lead with heart, creativity, and a commitment to the greater good.