Executive Contributors at Brainz Magazine are handpicked and invited to contribute because of their knowledge and valuable insight within their area of expertise.
Momodou Cham
Mental Performance Coach
My name is Momodou Cham, and I was born in South London. I am 29 years old. From as far back as I can remember, all I ever wanted was to become a professional footballer. Growing up, I idolized Michael Owen from Liverpool—he was my hero, my inspiration. As a small, fast boy, I saw myself in him. I vividly remember the first time my dad took me to the park to play football with a rainbow-colored ball. That was the day he discovered I was left-footed, and those moments quickly became the highlight of my days.
As I grew up in South London, I began picking up bad habits and getting caught up in street life. I started fighting, stealing, and staying out late despite being very young. Fearing for my safety, my parents decided to send me to Africa. That marked the beginning of a period where I moved from home to home. I was a troubled kid, unknowingly searching for acceptance and love. My parents traveled often, so I didn’t live with them for long stretches.
When I returned to London, I promised myself I would take my football dreams seriously and strive to be the best version of myself. But I was a product of my environment. My days were chaotic: I’d go to school in the morning, ditch classes with friends to shoplift and cause trouble, then head to football training at 6 p.m. After training, I’d find my friends again and stay out until 11 p.m. My life felt like a cycle of distractions.
By this time, my parents had moved to Norway and started building a more stable life. But I didn’t want to join them—I had my life in London. That changed when I was seriously injured by gang members after my friends and I had unfortunately stolen from them. For my mother, this was the last straw, and I was sent to Norway. For the first time in years, I was living with my parents. But as a young boy craving love and acceptance, my relationship with my father was strained, and it broke me.
Moving to Norway at 14 was tough. A new country, a new language, and unfamiliar people left me feeling depressed. I hated it there and even lost my passion for football. I took a break from the sport, started a new school, and eventually made friends who were more sports-oriented. My older brother, a coach at a local football club, convinced me to join his team to rekindle my love for the game.
Joining the team was transformative. I became the best player on the team and started remembering why I fell in love with football. My brother pushed me hard—he refused to let me feel comfortable, even when I performed well. At the time, I didn’t understand his tough love, but now I realize it shaped me. I was stubborn and determined not to let him see me fail.
After a year, I was scouted by a club with better resources and opportunities to become a professional player. I surrounded myself with like-minded friends who shared my ambitions. I was motivated, hungry, and happy. However, I still struggled with my relationship with my father. At home, I felt unloved and unappreciated, which was a heavy burden on my heart.
By the age of 18, many of my friends were signing professional contracts. I felt impatient and frustrated, convinced I was as good—or better—than some of them. This frustration led me to dive into the mental side of the game. I started reading, watching Eric Thomas’s "Thank God It’s Monday" series, and staying consistent even when success seemed out of reach. Two years later, I signed my first professional contract.
That first contract took me to a new country and city—Finland. Despite the fear of stepping into the unknown, I embraced the opportunity. By this time, I had endured so much pain and hardship that taking risks felt second nature. Over the years, I played in Finland, Sweden, Norway, and back in Sweden.
At 24, I suffered a severe injury on the pitch, damaging my right hip. It took three months before I could play again. My dream of making it to the biggest stages in Europe made me impatient, so I returned to play before my hip was fully healed. For the next three years, I played through the pain.
During this time, I studied sports psychology at university while continuing my football career. In 2022, I received life-changing news. Scans revealed that my hip joint was severely bruised, and I was diagnosed with secondary arthritis caused by trauma. I needed a hip replacement and could no longer continue playing football.
This was the most challenging period of my life. I struggled mentally, battled depression, and relied on sleeping pills. Without football, I felt lost. But I knew I had to make a choice—for myself and my family. I decided to channel my experiences into helping others.
I founded my own mental performance company, Champset, which stands for "Champion’s Mindset." The name embodies my journey and how I view myself. The emptiness left by the end of my playing career needed to be filled, and I promised to help athletes achieve their dreams and navigate setbacks just as I had.
Today, I work with athletes of all ages and levels. I also share my story with leaders, business owners, and athletes, inspiring them to persevere and succeed. My journey is a testament to resilience, growth, and the relentless pursuit of a better future.
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CREA Global Awards presented to
Momodou Cham
Mental Performance Coach
The CREA Global Awards is proudly presented to the honoree by the Brainz Magazine Selection Committee, in recognition for their creative and innovative ideas, adaptability in business, or for their contributions to sustainability and mental health projects.
Caroline Winkvist
Editor-In-Chief
Daniel Ålund
Selection Committee
Brainz 500 Global Awards presented to
Momodou Cham
Mental Performance Coach
Brainz 500 Global Awards is proudly presented to the honoree by the Brainz Magazine Selection Committee, in recognition of their entrepreneurial success, achievements, and dedication to helping others.
Caroline Winkvist
Editor-In-Chief
Fredrik Elfqvist
Selection Committee