LaTricia Morris

Branding Agent

LaTricia Morris, known as The Brand Revivalist, is the founder of Ox & Iron, a full-service branding agency that helps legacy-minded entrepreneurs create brands that resonate deeply with their audience. LaTricia believes that branding isn’t just about how a business appears—it’s about how it appeals to the market. It’s not just about logos and identifiers; it’s about defining a company’s true identity, purpose, and the lasting impact it has on those it serves.
 
LaTricia’s path to branding started in 2013, when she began designing her own children's books. Unable to outsource the design work at the time, she embraced the mindset that “everything is figureoutable.” She taught herself graphic design, book design, and web design using Adobe Creative Suite. What began as a necessity quickly turned into a passion in leveraging these tools to equip and empower others to be the most powerful versions of themselves.
 
As her skills continued to evolve, others took notice, with organizations across the country commissioning her to take on their projects as well.
 
As Ox & Iron grew, LaTricia has led her small but dedicated team in helping businesses amplify their brands through purposeful design and strategic messaging. With a vision to expand globally, LaTricia is focused on scaling the agency to serve clients around the world, building brands that stand out, connect deeply, and make a lasting impact.
 
LaTricia's expertise continues to expand, having studied under some of the top minds in branding, business and marketing along with ongoing education as she ever looks to have more to offer to the amazing clients she works with. Her broad knowledge—gained through formal education and hands-on experience—drives the success of her company. Guided by boldness, innovation, and tenacity, LaTricia continues to help entrepreneurs build brands that endure, pushing boundaries and inspiring others to do the same.