Kelli Binnings

Brand Expert & Entrepreneur

Kelli Binnings is a brand psychology-obsessed, multi-disciplined creative who loves researching, talking, and writing about brand, psychology, design, work culture, and leadership.
 
For the past 15+ years, she's designed for brands across various industries from Travel and Hospitality to Fitness and Lifestyle to Skincare and Beauty to Cellular Medicine and Optimized Healthcare. She's seen it all and specializes in getting to the core of a brand's identity to shape its meaning and define its impact on audiences and teams. She works one-on-one with clients and internal teams to develop and implement brand and creative strategies that build a refined message and a visually strong brand.
 
As a life-long learner and self-awareness junkie, Kelli thrives on building authentic brand experiences that bring joy and meaning to others, because she truly believes that every company has the opportunity to create a brand that's worth experiencing. Through her company, Build Smart Brands, she starts her process within leadership teams, by helping business owners become brand leaders and showing them what’s possible when authenticity, purpose, and meaning align to create trusted, connected people-minded brands.
 
A true creative at heart, Kelli is a published music photographer, writer, wellness athlete (a 2x Wellness Bodybuilding Competitor), and soon-to-be author of her first book, titled The Breakout Creative, set for late '25. She is also in the process of completing her Master's from Goldsmiths University in London in Marketing and Consumer Behaviour.
 
Kelli is a "design your life" believer and avid supporter of others leading by example. Her client partnerships are a reflection of her human-centric way of thinking, which allows her to thrive in relationships that share similar missions in both life and business.